Don’t miss this essential new reference on omnichannel, modular & promotional review practices in pharma. Claims, business rules, 2253 submissions & more. ⬇ Feedback in comments. From the peer-reviewed journal of RAPS. Citation: Dunn Z. Navigating the shift to omnichannel marketing. Regulatory Focus. Published online 25 January 2024. https://lnkd.in/eXDJB8Ek Author: Zoë Dunn in Regulatory Affairs Professionals Society (RAPS) #pharmamarketing #omnichannel #modularcontent #marketingoperations #promotionalreview #mlr #marketinggovernance #digitalgovernance #changemanagement
Hale Advisors
Business Consulting and Services
Kingston, NY 461 followers
The Marketing Governance Experts for Life Sciences | We drive omnichannel readiness for pharma, biotech & med device
About us
Hale Advisors is the leader in Marketing Governance for life sciences marketers. We help pharma, biotech, and medical device brands get impactful marketing promotions to market faster. Since 2010, Hale Advisors has partnered with 18 of the top 25 pharmas to create the industry’s best practice for handling regulatory risk while opening a pathway for digital marketing innovation. Marketing leaders come to us when they need to eliminate friction in the asset development and promotional review process to prepare for omnichannel and modular content or to ready their teams for growth. Our services include Governance Board strategy and structure, processes and workflow, guidelines and policies, change management, internal communications, and training. Hale Advisors is a Veeva Vault PromoMats emerging partner and a WBENC-certified woman-owned business. MM+M has twice named Hale Advisors a Best Place to Work.
- Website
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http://www.haleadvisors.com
External link for Hale Advisors
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Kingston, NY
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Social Media Guidelines, Email Guidelines, Website Standards, Pharmaceutical Marketing & Promotions, Omnichannel Readiness, Modular Content Readiness, Veeva Vault PromoMats, Digital Governance Board, Marketing Governance, Marketing Governance Framework, Workstreams and Processes, Policies and Guidelines, Training and Upskilling, Promotional Review, Change Management, and Digital Governance
Locations
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Primary
8 John Street
Kingston, NY 12401, US
Employees at Hale Advisors
Updates
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Pharmas often come to us when they have just as much pain as they do progress on their omnichannel journey. It doesn't have to be that way. The key is knowing when to pause, reassess, and adjust your roadmap. #PharmaMarketing #MarketingGovernance #Omnichannel
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“I don't think that omnichannel for the life science industry is quite proven yet in terms of the ROI…Is that going to generate more scripts? Is it going to lead to better health outcomes for our patients? …We'll have to see. But in the meantime, we have to communicate actively for the people in our organizations what the value proposition is for them. If we can't do that, then it's not going to be meaningful.” ~Zoë Dunn Preparing teams for omnichannel or modular content? Watch the full interview: https://lnkd.in/eNNJNHES Featuring Zoë Dunn and Larry Dobrow from MM+M
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Is the push for omnichannel creating complexity in your promotional review process? Marketing Governance aligns Marketers and Reviewers with shared expectations, practices, and resources for executing omnichannel to the company standard—so you can get compliant assets to market faster. A streamlined development and review process? That sounds pretty good to us. #PharmaMarketing #MarketingGovernance #Omnichannel #PromotionalReview
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On this Women’s Equality Day, we’re excited to have another opportunity for a woman—a woman of color!—to serve in our nation’s highest office. Brava! WORTH NOTING: Today commemorates the 19th Amendment, which granted women the right to vote in 1920. But it wasn’t until the Voting Rights Act of 1965 that Black women were able to exercise their right without restrictions! So today is not just for remembering—it’s an important call to support continued efforts toward FULL equality for ALL women.
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Marketing Governance helps marketers and promotional reviewers compliantly navigate unchartered waters like Omnichannel by providing: 1) A cross-functional Governance Board charged with supporting omnichannel execution 2) A process for collaborative investigation of new omnichannel technology, platform, and channel opportunities 3) Guidelines for activating new omnichannel and modular content opportunities compliantly 4) Change support and upskilling for cross-functional teams The results? Faster decisions, improved consistency, mistake avoidance, speed-to-market, and optimally, Confidence in Content℠.
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3 weeks to Digital Pharma East! Hale's CEO Zoë Dunn will start her #DPEast experience by co-chairing the #RisingStars program. How about you? Get inspired for fall planning—join the conference and save 25% with code RISINGFRIEND. https://lnkd.in/e2kBTt6i
Planning on going to DPE? Discount code below - please join us!
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Former Google executive Marissa Mayer once said that constraints can fuel creativity, like in a haiku. In the life sciences, compliance is often seen as a barrier to innovation, but that’s because the rules aren’t always clear. Marketing Guidelines change that. They define compliance, giving marketers a framework to innovate within. Embracing the guidelines can lead creative teams to breakthrough solutions. #PharmaMarketing #MarketingGovernance #MarketingGuidelines
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Marketing Guidelines are essential to a strong Marketing Governance framework. Take social media, for instance—pharma teams need clear Guidelines covering everything from account setup and content to influencer partnerships and monitoring. These Guidelines must also account for unique marketing and product variables. When done well, Marketing Guidelines empower teams to make faster decisions, avoid costly mistakes, and execute consistently. Ask for our checklist of recommended Digital Marketing Guidelines. #PharmaMarketing #MarketingGovernance #MarketingGuidelines