Hard Rock International announces the global launch of Unity by Hard Rock™, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock's portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world. The iconic hospitality, entertainment and lifestyle brand is celebrating how its broad spectrum of guest offerings have "Come Together" under the loyalty program with a little help from its friends: global soccer and cultural icon Lionel Messi; GRAMMY®-nominated, multi-platinum-selling singer/songwriter Noah Kahan; EGOT-winning critically acclaimed, multi-platinum artist and producer John Legend; and GRAMMY® Award-winning global superstar Shakira. They star in Hard Rock's omnichannel marketing campaign that begins today and features The Beatles' classic song, "Come Together," recorded exclusively by Kahan for the project. Read: https://lnkd.in/ezUHwHPw #ComeTogether #UnitybyHardRock
About us
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
- Website
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http://www.hardrock.com
External link for Hard Rock International
- Industry
- Hospitality
- Company size
- 10,001+ employees
- Headquarters
- Davie, FL
- Type
- Privately Held
- Specialties
- Restaurants, Hotels, Casinos, Live Music, Hospitality, and Retail
Locations
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Primary
5701 Stirling Road
Davie, FL 33314, US
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3771 S Las Vegas Blvd
Las Vegas, NV 89109, US
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918 N Atlantic Ave
Daytona Beach, FL 32118, US
Employees at Hard Rock International
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Lori Ness
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Maud Chollet-Vergé
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Amanda Perlyn Jackson
Vice President of Global Field Marketing- Hard Rock Hotels at Hard Rock International
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João Manuel Santos da Cunha
General Manager|10+ Years of People Experience|Business development|Revenue Management|High Profitability|Large Venues|Successful S&M|Tech…
Updates
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After a star-studded grand opening event, the long-awaited over $300 million Hard Rock Casino Rockford opened its doors to the public at 3:00 PM Thursday. The new 175,000-square-foot casino is located just off the I-90 State Street exit in Rockford. The grand opening event featured a star-studded lineup including Rockford native and Cheap Trick guitarist Rick Nielsen, Illinois Governor J.B. Pritzker, Hard Rock International COO Jon Lucas, Rockford native and Houston Rocket point guard Fred Van Vleet, Seminole Tribe of Florida Council Members, Rockford notables and special guests. #Casino #GrandOpening #Development
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From The Source Magazine: "Hard Rock Digital has unveiled its fall campaign, “Roll With Us,” for its top-rated sportsbook and iGaming platform, Hard Rock Bet. The campaign, produced by 72andSunny New York with support from Redline Media Group and Hard Rock Digital’s internal team, features global superstar Post Malone." #HardRock #HardRockDigital #PostMalone #SportsBetting
Post Malone Stars in Hard Rock Bet’s Fall Campaign 'Roll With Us'
https://thesource.com
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Hard Rock International reposted this
The message for our new fall campaign is simple: however you bet, whoever you are, Hard Rock Bet is the sportsbook and iCasino for every kind of player - Roll With Us. 🤘 The spots star 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone and are set to Ante Up (Robbin Hoodz Theory) by M.O.P. Produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital’s internal creative team, the campaign will begin running today in major markets across the country. Click to learn more: https://lnkd.in/eiePr6uh
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Today, Hard Rock International announces development plans for REVERB by Hard Rock® Pensacola to break ground in 2026 and open in 2029. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travelers alike. #HardRock #Hotels #Development
Hard Rock International Announces Development Of REVERB by Hard Rock® Pensacola To Open in 2029
hardrock.com
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In honor of the release of John Lennon's 'Mind Games – The Ultimate Collection', Hard Rock International is proud to kick off the John Lennon Memorabilia Treasure Hunt alongside the John Lennon Estate and UMe, the global catalog division of Universal Music Group, for fans around the world. #HardRock #JohnLennon #Memorabilia
Hard Rock International Debuts John Lennon Memorabilia Treasure Hunt Where Devoted Fans Can Admire & Learn from His Legacy
hardrock.com
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Hard Rock International reposted this
Seminole Hard Rock Support Services announced the promotion of two senior executives to new roles and expanded responsibilities. Stephanie Piimauna has been named Senior Vice President of People and Inclusion, and is now also responsible for Human Resources, reporting to Tracy Bradford, President, Seminole Hard Rock Support Services. Piimauna remains Chief Diversity & Inclusion Officer including oversight of Tribal Career Development, and Global Social Responsibility, reporting to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. Meaghan Ryan was elevated to Head of Human Resources for all of Seminole Hard Rock Support Services, reporting to Piimauna. #HardRock #SeminoleGaming #Promotions #Careers
Seminole Hard Rock Elevates Stephanie Piimauna to Senior Vice President of People and Inclusion, and Meaghan Ryan to Head of Human Resources
hardrock.com
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Hard Rock International reposted this
We are proud to share that Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, has been selected for induction into the Gaming Hall of Fame as part of the 2024 class! #HardRock #SeminoleGaming #Casino
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Hard Rock International's highly anticipated hotel, REVERB by Hard Rock® Hamburg, is now open. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike. The hotel is located within the historic St. Pauli Bunker and vibrant neighborhood known for its bustling port, remarkable architecture and cultural scene. The property features a modern design, traveller-friendly integrated technology and programming that infuses local music, food and lifestyle. #HardRock #Hotels #Development
Hard Rock International Brings Its New Hotel Brand to Europe with Opening of REVERB by Hard Rock® Hamburg
hardrock.com
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From NBC News: John Legend, Noah Kahan, & Shakira Joined Forces for a Badass Beatles Collab! #ComeTogether #UnityByHardRock
John Legend, Noah Kahan, & Shakira Joined Forces for a Badass Beatles Collab
nbc.com