Hass Avocado Board

Organic avocado unit sales surged +20% over the prior year, contributing nearly +500K additional units to holiday category sales during Memorial Day. Organic bags drove most of this growth, accounting for 96% of incremental volume during the holiday. #HassAvocadoBoard #MemorialDay #HassAvocados

Introducing Elizabeth Flores, Producer Alternate of the #HassAvocadoBoard. 🥑 Elizabeth was born in Guadalajara, Jalisco, and raised in San Diego, California. She pursued her education at San Diego State University, earning a Bachelor of Arts in International Business with an emphasis in Finance. In 2008, after graduating, she relocated to Ciudad Guzman, Mexico. Elizabeth grew up visiting avocado orchards that belong to her family. Initially, she began her career within the industry, working for a packing house in Jalisco, Mexico, where she assisted in developing the food safety and quality program for the company to get its first certification. She moved back to San Diego in 2011 and worked as a social worker for the County of San Diego. With hopes to get back into the avocado industry, in 2017, she applied and was hired by Mission Produce and moved to Oxnard, California. Her current job title is North America Quality Assurance Manager, and she oversees the quality program throughout Mission’s distribution centers and orchards. She reports on the dry matter for Mission’s orchards and the quality of the fruit coming from the orchards. Elizabeth is immensely proud of her professional growth with Misson Produce. As a recent Board Leadership Development (BOLD) Class 2 program graduate, Elizabeth visited Washington, D.C., and met with representatives from USDA to learn more about the agriculture industry. She also attended virtual board meetings for the Mexican Hass Avocado Importers Association (MHAIA), California Avocado Commission (CAC), and Colombia Avocado Board (CAB). Elizabeth is married with two daughters and two dogs. She spends much time outdoors with her family, especially visiting parks. Her favorite way to eat an avocado is sliced in a handmade corn tortilla with a sprinkle of salt. Elizabeth joined HAB in December 2023 as an avocado producer alternate member, and her term expires in October 2026. Cheers to you, Elizabeth! Your dedication and achievements in the avocado industry are remarkable. We are excited to keep working with you and can't wait to see what the future holds. #Leadership #AvocadoIndustry #Avocados

Last month, we had an incredible three days of learning and growth at UC Davis with the new BOLD Class 4. Professors Kristin Kiesel and Rich Sexton led engaging sessions that brought together 14 passionate participants from across the USA and the world. We were happy to host producers from California, Mexico, and Peru, alongside importers from Florida, New Jersey, California, Texas, and beyond. During the event, participants explored: ✔️Measuring marketing program success ✔️Understanding avocado consumption drivers ✔️Exploring the elasticity of avocados to volume and price adjustments ✔️Gaining insights from other Research & Promotions boards and marketing orders ✔️Getting a 30,000-foot view of modern agricultural systems and future food security challenges Beyond the enriching sessions, attendees had the opportunity to network, build connections, and develop lasting relationships—an essential aspect of the BOLD program. We’re excited about the journey ahead and the innovative ideas that will emerge from this dynamic group. Here’s to the future of avocados and the amazing people behind them! 🥑 John Berns Dane Dominguez Adam Dominguez Jean-Claude Mercier Ganoza Galen Johnson Saúl Medina Tejeda Angel Sañudo L Carlos Duarte Diana Laura Flores Murillo Enmanuel Carrero Ryan Larkan Andrew Prechtl Katelynn Molchan Megan Berenbach #AvocadoIndustry #Networking #Agriculture #HassAvocadoBoard

Dr. Nikki Ford’s new role on the FFP Board heralds a fruitful era for the avocado industry, aligning with ANC’s health-driven research and initiatives. Read the full article below. 🥑 #HassAvocadoBoard #AvocadoIndustry #Nutrition #Leadership

Big Wins for Q1 Holiday Promotions! Our latest avocado holiday retail research reveals large (4225) avocado promotions outperformed other avocado sizes and bags during this year’s Q1 holidays. Notably, these promotions drove a +105% lift in large avocado volume (lbs.) during the Big Game period alone! Discover more about the recently added promotional sales information for Q1 holidays at https://bit.ly/3hRqYXN. #PromotionalSales #HolidayPromotions #HassAvocadoBoard

Happy 4th, everyone! Today's essentials: sunshine + friends + guac. Pro-tip: Cut your ripe avocados; add lemon juice and your favorite spices right before eating so your guac is fresh. #HassAvocadoBoard

Elevate your grilling skills by incorporating avocados into your BBQ repertoire. Learn how to grill avocados to perfection, enjoy mouth-watering recipes for avocado-based sauces that pair perfectly with your grilled meats and veggies, and discover expert tips for grilling like a pro. Grab our new and exclusive cookbook and make your next BBQ unforgettable. Happy grilling! 👉 https://bit.ly/4eKUz2x #Grilling #AvocadoLove #BBQTips #HealthyEating #RecipeBook #AvocadoRecipes

Attention Avocado Industry Members: Save the Date!

Meet LeighAnne Neary (Thomsen), Importer Director of the #HassAvocadoBoard. 🥑 LeighAnne grew up in Newport Beach. She earned a Bachelor of Science in Agricultural Business Marketing with a minor in communications studies from Cal Poly State University, San Luis Obispo. LeighAnne began her career as an intern for Mission Produce right after she graduated from college. For three years, she was a Regional Business Development Rep for Mission Produce out of Boston. She later worked on Mission’s marketing initiatives as their Brand Marketing Manager. After seven years with Mission Produce, she was hired by Calavo Growers, Inc in 2018. LeighAnne is the Director of Sales with Calavo, where she works primarily in retail sales, focusing on growing and expanding avocado sales by collaborating with each of the sales reps and across all departments. In 2011, she joined a steering committee for the Produce Marketing Association's (PMA) Women’s Fresh Perspectives to rebrand the program and develop the first and now annual Women’s Fresh Perspectives Conference. She has served as co-chair of the Women’s Fresh Perspectives Committee. She sat for six years as a Director of PMA’s Center for Growing Talent and serves on the International Fresh Produce Association (IFPA) Talent Development Committee. As a recent Board Leadership Development (BOLD) Class 2 program graduate, LeighAnne visited Washington, D.C., met with representatives from USDA, and learned more about the agriculture industry. LeighAnne is most proud of being part of developing the Women’s Fresh Perspective’s annual event and overall programming. And having the opportunity to give back to a program where she first started is very rewarding. LeighAnne recently married. She enjoys golfing, hiking, and going on bike rides. Her favorite way to eat an avocado is half with tajin and a squeeze of lemon juice. LeighAnne joined HAB in December 2023 as an avocado importer director member, and her term expires in October 2026. We're very excited to have LeighAnne! Her impactful contributions will undoubtedly secure long-term benefits for the avocado industry. #Leadership #AvocadoIndustry #Avocados

Holy Guacamole! Sales of Hass avocados during the Cinco De Mayo holiday reached +59M units, an increase of +2% from the prior year. Small (4046) bulk avocados fueled this growth adding +3M units to the category after unit sales increased +12% to 28M units, accounting for 48% share of total units. Learn more about holiday avocado sales at https://bit.ly/3hRqYXN. #HassAvocadoBoard #CincoDeMayo #HassAvocados