Hayley Denker Marketing, LLC

We currently have one spot open for retainer clients - so if you're considering partnering with HDM, book a call with Hayley today.⁠

If you’re a business with more than one location, or is scaling fast, or has been in business for 15+ years… here are some places you’ll want to check in and make sure you’ve got handled. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Most of you know at least some of these, but for those of you who are new… 1 - I started my career in marketing in restaurants in 2008, when grassroots marketing was key to generating business. I STILL love thinking about those strategies. 2 - I love Human Design - I’m a Manifestor and love digging into my chart! 3 - I met my husband while working as a character performer in Walt Disney World. 4 - I almost always have a craft I’m working on at home. Right now it’s diamond painting coasters. 5 - I’m currently obsessed with frozen cotton candy grapes. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

I’m opening up some slots on my calendar to connect with YOU - wanna talk marketing? (Bonus if you’re local and wanna grab a coffee!) Click the link in my profile. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Don’t do ALL of your marketing in the digital world, people still exist in person! An integrated approach to marketing is going to feel authentic, immersive, and holistic to your customers. See if you can come up with ways to bridge the gap from your marketing online and your marketing IRL. Some ideas… - Have QR codes in your store highlighting gift ideas or best sellers, and inviting people to join your email list. - Come up with a gifting strategy to send to prospects or potential leads. Invite them to coffee… with a signature coffee cup. - Find a local community event that your ideal audience would enjoy, and set up a table there with interactive components. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Whether you’re worried about what people might think, stressed out that you aren’t doing it right, or afraid of failure… let’s create a strategy that empowers, and content that excites you, so that you can STOP HIDING and really shine. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Understanding your social media can be mind-boggling! There are so many metrics to look at and there is often confusion over what to look for or what certain things even mean! Let’s break it down for you. When we look at the success of a campaign we often look at 3 things. 1) Reach, 2) Impressions, and 3) Engagement. Reach is the unique number of users who see your content. This number lets us know how many individual accounts were exposed to our messaging. It also lets us know whether or not the algorithm is favoring your content. If you’re seeing certain posts getting a much higher reach than others then you know the algorithm is favoring that content and sending it out to more people’s feeds. Understanding that number is the best way to tailor content so it reaches the maximum number of people. Impressions are how many times your content was seen. This number can be the same as your reach or higher, but never below. Impressions takes into account multiple viewings by the same account. So if someone watches your video 10 times or goes back to view your post 3 times, that number will increase. This lets you know how well your post is resonating with your audience and if its content that they’re particularly enjoying. Engagement encompasses all interactions with your posts (likes, shares, comments etc.). It’s a good indication of how much your audience is interacting with the content. Does the content feel like something your audience feels compelled to share with others? Do they want to take the time to comment or ask a question? All of this helps to measure the success of that post/campaign and whether or not it’s resonating with your audience. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Content marketing is a long-game strategy. Don’t give up - don’t stop posting. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

Hayley & her team take a holistic approach to marketing - they take over your email, social, copywriting, and factor in your entire customer experience to ensure big results. They support companies and brands looking to disrupt their industries and really piss off their competition 😜 #businesswoman #entrepreneurlife #networking #networkingevent #networkingwomen #femalefounders #femaleentrepreneur #femaleempowerment #womensupportingwomen #womeninbusiness

If you don’t have a strategy… how do you know if what you’re doing is working or not? If you don’t have a recipe, you can’t know if you need to add an extra egg, less sugar, or more flour. Your recipe is your strategy - let’s create yours, so we can perfect it. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness