Mellow Mushroom

FLASH SALE ALERT! 🦋 Kick off the school year the Mellow way! Mellow Mushroom Shop merch is now on sale through 8/13! Use code BACK2SCHOOL20 to get 20% off everything – including the latest 50th Anniversary collection – for a fresh, full-flavored look. Shop now: www.mellowmushroomshop.com

At Mellow Mushroom, there is always a cold beer waiting for you. 🍻 After opening in 1974, our trippy vibes coupled with the delicious flavors of hand-crafted stone-baked pizzas and unique local beers quickly made Mellow an Atlanta favorite, the perfect place to relax and unwind. Since then, we've continued to be passionate about craft beer and dedicated to perfectly pairing quality brews with delicious pizza. Much care and thought goes into an ever-changing selection of beers, many on well-known and many from your own hometown. Each location has a unique full bar with an extensive beer selection, hosting an average of 32 beer taps. Stop by your Mellow to raise a glass!

As part of our ongoing 50th anniversary celebrations, we are hosting a series of exclusive Pint Nights at select Mellow Mushroom locations system-wide. Partnering with breweries such as Wicked Weed Brewing, Dogfish Head, Creature Comforts Brewing Co., and SweetWater Brewing Company, these events showcase our long standing commitment to craft beer culture. Each event features beer samplings from the selected brewery, exclusive giveaways, and custom collectible pint glasses for attendees. Stay tuned for updates on upcoming locations and join us in raising a glass to 50 years of Mellow magic!

Anne Mejia, VP of Brand Development at Mellow Mushroom, unveiled the strategy behind our brand's refreshing makeover at the Brand Insider Summit. From revamping our logo to enhancing our digital footprint and store experience, we're redefining how fans experience our stone-baked pizzas. Catch a glimpse of our journey to celebrate 50 years of flavor and innovation: https://lnkd.in/e_ShRPDC

This year, Mellow Mushroom commemorates its 50th anniversary with the launch of our most robust advertising initiative yet, named "Mellow Magic." Developed in collaboration with the marketing agency @160over90, this campaign is set to enhance our brand narrative across CTV and social media platforms in our regional markets through October. Through six unique brand commercials, "Mellow Magic" not only celebrates the high-quality ingredients and unique dining experience Mellow Mushroom is known for, but also introduces our refreshed brand identity. This initiative represents our efforts to strengthen connections with our existing guests while expanding our reach to new audiences. Join us in celebrating this significant milestone and help us set the stage for the next 50 years of serving A Higher Order of Pizza™. Watch all commercials on our YouTube channel: https://bit.ly/45G7Tkx

Our Mellow Mushroom co-founder, Mark “Banks” Weinstein stopped by “City Lights with Lois Reitz” to discuss celebrating our 50th anniversary this year, our Atlanta origins, how we are looking forward to the next 50 years with a full-scale company rebrand, and a new limited-time menu. “City Lights” is a daily exploration of the creative fabric of Atlanta. Listen to the interview here: https://bit.ly/4cDjG5G

While guests celebrate our 50th anniversary in their local Mellows, Mellow HQ kicked off the celebrations with a party! At Home-Grown Industries of Georgia (Mellow Mushroom Franchisor), we invited all corners of the business to commence this major milestone. From raffles to piñata competition, our employees won some fun prizes thanks to some of our favorite vendors. The celebration was full of games, music and Mellow vibes! We wanted to thank everyone who has made Mellow what it is today. 50 years of business is only possible with a village.   Take a look inside the event with some photos, featuring our CEO, Richard Brasch, the dough commissary crew, operations , brand development, information & technology, construction teams and more.

Exciting insights from Anne Mejia, Mellow Mushroom’s SVP of Brand Development, on a recent Nation's Restaurant News podcast. Anne shared some updates and reflections on the brand's journey: Timeless Foundations: For over 50 years, the core of the Mellow Mushroom brand has remained unwavering in the pursuit of serving the highest quality food in a unique environment. Brand Refresh: We've recently given our beloved brand a vibrant update. The new logo and solidified color palette create a fresh, recognizable image within a psychedelic framework. Local Flavor: From "Local's Only" menus to unique store designs, each restaurant tells its own story while staying true to the Mellow Mushroom vibe. Digital Transformation: We've launched a new brand website and online catering ordering channel for an enhanced digital experience. You can listen to the whole interview here: https://lnkd.in/e5Wp-B5u

As we toast to half a century, we're excited to introduce a special anniversary menu. Celebrate with our limited-time dishes including the Super Pepp Pizza and Honey Sriracha Wings. Plus, the return of fan-favorites like The Marley and Maui Wowie pizza. Here’s a look at what’s new on the menu: 🍕 Super Pepp Pizza: Our Mellow Red Sauce and mozzarella, topped with pepperoni, Mama Lil's Peppers, seasoned ricotta, and a drizzle of Mike’s Hot Honey®. 🥗 Chop To It Salad: A fresh blend of chopped romaine, tomatoes, cucumbers, sweet onions, and more, dressed in our house-made, gluten-free red wine vinaigrette. 🍗 Honey Sriracha Wings: Crispy double-baked wings smothered in a sweet and spicy honey sriracha sauce, garnished with sesame seeds and chives. 🍹 Specialty Cocktails: Don't miss The Disco Peach, our 50th Anniversary cocktail, or the return of our Lavender Groove Lemonade, available as both a mocktail and cocktail. Dive deeper into the fresh menu items here: https://lnkd.in/eW5Yw4QN

Mellow has officially arrived in Cape Coral, FL! Over the weekend, the entire Cape Coral team Shroom Crew celebrated the opening of this vibrant new location by inviting their friends and family to an exclusive opening event. Get an inside look at the opening party with the photos below featuring the Mellow HQ Operations team, Shroom Crew members, and Banks Weinstein (Mellow Mushroom Founder), Chris Scuderi (Cape Coral Mellow Franchisee) and Richard Brasch (Mellow Mushroom CEO).   Cape Coral Mellow Mushroom is now open to the public! Swing by for an out-of-this-world experience today.