HINGE COMMERCE

🚀 Launching a product on Amazon? Avoid these five common pitfalls to ensure success: 1️⃣ Neglecting Amazon SEO Effective SEO makes your product visible on Amazon’s SERPs. Proper keyword optimization is crucial—think of your listing as a 24/7 sales rep. 2️⃣ Ignoring Amazon Advertising Amazon PPC and strategic ad spending can boost your visibility and sales, complementing your SEO efforts. 3️⃣ Underestimating Reviews Reviews are vital. Engage with them and use that feedback to improve. Quality reviews build trust and drive conversions. 4️⃣ Overlooking Full-Service Agencies Navigating Amazon can be complex and partnering with an agency like Hinge Commerce can save you time and money. 5️⃣ Failing to Adapt Amazon is ever-changing. Stay informed and flexible to keep up with policies and market trends. Read our full blog here: https://bit.ly/3X7lkGg and partner with experts who know Amazon inside out. #AmazonSEO #eCommerce #AmazonAdvertising

Come join us at #AmazonAccelerate next week in Seattle! Both Michelle Sickle and Kevin Vaninger from our team will be there to partner with you on how HINGE COMMERCE can grow your Amazon business! We love solving your Amazon challenges. Drop us a line to take your business to the next level: https://bit.ly/3APHuFB

Come join us at #AmazonAccelerate next week in Seattle! Both Michelle Sickle and Kevin Vaninger from our team will be there to partner with you on how HINGE COMMERCE can grow your Amazon business! We love solving your Amazon challenges. Drop us a line to take your business to the next level: https://bit.ly/3APHuFB

Get Inventory Ready for Amazon’s Black Friday & Cyber Monday 2024   To ensure you’re ready for this year’s Black Friday/Cyber Monday (BF/CM), you’ll need to make sure all of your inventory prepping and planning is in a good place!   What Q4 Inventory Prepping Should You Be Doing Right Now?   ❗ Deals have already opened up within Amazon Vendor and Seller Central. Try out Lightning Deals, Best Deals, Promotions, and Coupons for BF/CM. You can and should start submitting these deals to Amazon now because Lightning Deals and Best Deals need to be submitted by Friday, 9/6 ❗ Amazon’s warehouses get bogged down during Q4 sales, so it’s crucial that you get your products to their warehouses in time ❗ Ship your products to Amazon before the end of September, or at least have your products ready to go by then to avoid any issues ❗ The deadline for Amazon’s BF/CM this year is Saturday, 10/19. If you don’t get your product shipped to AWD Distribution Centers in time, you can still ship through Direct Fulfillment (although available deals will be more limited)   If you need inventory advice and assistance with planning for Amazon’s Black Friday & Cyber Monday 2024, reach out to us at https://lnkd.in/dxU9Bxeq     #blackfriday #cybermonday #amazon #ecommerce

Our collaboration with Rise Gardens was not only an exciting opportunity to work with an amazing brand, but it was a resounding success that showcased our expertise in the ever-evolving world of eCommerce. For Rise Gardens to succeed on Amazon, we needed to create compelling content that both aligned with their brand voice and resonated with potential customers. Through research and data-driven insights, we were able to design a content strategy that was true to Rise Gardens and met Amazon’s compliance standards. The goal was to authentically represent Rise Gardens' brand identity through Amazon content that was both visually appealing and compelling. We developed copy and image content that was true to their brand voice and suited the visual aesthetic of their website and packaging. By tapping into search-driven keywords, we were able to optimize visibility and help Rise Gardens better connect with its target audience. Here’s what Rise Gardens Vice President of Channel Management/Business Development Ryan Flis had to say: “As a growing brand, having experts creating new content and leveraging their creative talents to optimize our sales is great, and we could not have asked for better partners.” Our data-driven approach helped increase sales, optimize brand communication, and ensure compliance on Amazon. Check out some of the work we completed for Rise Gardens yourself below! If there are eCommerce goals you’re looking to meet or you’re having trouble figuring out how to succeed on Amazon, we’d love to connect and see how Hinge Commerce can help. https://lnkd.in/dxU9Bxeq

📈 New Amazon Brand Store Metrics & How to Use Them 📊 Amazon quietly added new features earlier this year. Check out our thoughts on these new additions and learn how to utilize them to elevate your brand! 1. Brand Store Quality Rating: This is an interesting feature that measures the performance of your Brand Store by using a “dwell time” metric, or the amount of time a consumer spends on your Brand Storefront. It is particularly useful if you’re considering a content refresh and want to measure the effectiveness of those changes. Amazon also provides dwell time for your peers so you can see how your store is performing when compared to those with similar average selling prices and sales within a product category. 2. Brand Store Recommended Actions: Amazon will now share recommended updates you can make to your brand store, ranked by estimated dwell time impact, that will help grow sales, build your brand, and drive brand loyalty. Change the layout of your main page, add a tab or sub-tab, and consider adding video and feature products. The possibilities are limitless! 3. Brand Engagement Data: Amazon is now providing SKU-level data for each item in your brand store. You can sort them from highest to lowest performing based on views, clicks, CTR, or conversion rate for various periods. To best utilize this data, consider sorting your ASINS by lowest to highest performing. This way you can review poorly performing products and develop strategic improvements that could increase traffic. Do you think seeing these metrics will impact your content approach to your Brand Store or advertising strategy? Let us know in the comments below! If you need help taking your Brand Store to the next level, Contact Us here: https://bit.ly/4aqMePa #brandstore #amazondata #ecommerce

Amazon Tightens FBA Placement Fee Guidelines for 2024: What Sellers Need to Know These new rules impose specific carton and pallet requirements for you to qualify for the Amazon-optimized inbound option. This is needed so you can avoid inbound placement service fees.  Shipments must now include at least five identical cartons or pallets per item, each containing the same quantity and item mix. Amazon is once again trying to modify Seller behavior through fees while stating that these changes will improve customer experience and FBA operational efficiency. Here’s a breakdown of how this works: Eligible Shipment Example: Plan 1: Five cartons, each containing 100 units of Item A and 20 units of Item B. All cartons are identical in content and quantity, making the plan eligible for the Amazon-optimized option, avoiding placement fees. Ineligible Shipment Example(s): Plan 2: Four cartons contain 100 units of Item A and 20 units of Item B, but the fifth carton only contains 100 units of Item A. The missing item B in the fifth carton disqualifies the plan. Plan 3: All five cartons contain Items A and B, but the fifth carton has a different quantity of Item A (50 units instead of 100). This variation in quantity makes the plan ineligible. Do you have questions on how to maintain profitability on Amazon and navigate these new requirements? Let us know below or Contact Us https://bit.ly/4aqMePa #amazonupdate #ecommerce #sellercentral #amazon

It’s that time of year! To ensure your Q4 goes smoothly, Amazon recommends that all inventory needed for Q4 shipping be in their fulfillment network by October 19th. Need some guidance? Here are the Top 3 Inventory Tips from our experts: 1.  Sort Your Catalog by Attribute – If your catalog offers a wide range of products, such as t-shirts, consider putting them into “attribute” buckets. For example: Long sleeve, short sleeve, and so on. This will help you determine which of these attributes are your strongest sellers in Q4 so you can allocate inventory accordingly. 2.  Look Back – How did each of these attributes sell in previous years? Your sales history can help you select the SKUs that drove the top, mid, and bottom third of sales. Focus your inventory on those top and mid-tier drivers. 3.  Trickle Method – Shipping in large quantities at one time can put stress on your internal warehouse operations. We recommend that companies send their total quantity to Amazon over the course of 3 or 4 weeks. Additionally, smaller SPD shipments will be delivered before large LTL/FTL shipments because they don’t require a dock appointment. Put any and all of your questions about Q4 inventory prep in the comments below, or reach out by clicking the link > https://bit.ly/4aqMePa to schedule a free consultation with one of our experts. #q4planning #amazon #ecommerce

For Amazon Prime Day 2024, we were able to team up with Rise Gardens, a premium hydroponic garden brand, to help them achieve an outstanding 403% year-over-year sales growth. Strategic optimizations in content, promotions, and advertising resulted in significant increases in traffic, advertising-attributed sales, and return on ad spend. The event marked Rise Gardens' best-selling days on Amazon ever, proving how successful the collaboration between the two of us really was. Ryan Flis, Vice President of Channel Management & Business Development at Rise Gardens, had this to say about their experience: “I am blown away by the results we saw on Prime Day this year. I expected to see a sales jump, but nothing like this. Hinge Commerce continues to impress me with everything they do, from their approach to promotional planning/execution to audience targeting in our advertising campaigns, which all drove our sales off the chart.” Read more about the success story in the link below, which features a Case Study on the work we completed with Rise Gardens https://bit.ly/3LXCste #amazon #primeday

🚀 Get Ready for Q4 Success on Amazon! The most critical sales season is just around the corner. Amazon sellers - it's time to gear up! From Halloween to New Year's Eve, this period is packed with opportunities to boost your sales and end the year on a high note. Our latest blog, "Amazon Q4/Holiday Peak Prep: Top 5 Tips for Success," is your go-to guide for mastering this season. Dive into actionable tips like comprehensive inventory management, optimizing product listings, leveraging Amazon ads, and smart pricing strategies. Whether you're a seasoned seller or new to the game, these strategies will help you confidently navigate the busiest shopping months. 📈Start preparing now to ensure your products shine during Black Friday, Cyber Monday, and the holiday rush. 👉Read the complete guide: https://bit.ly/3Yw8S5h ❓How are you prepping for Q4? Let us know in the comments. If you need expert help, Hinge Commerce is here to support you with top-notch eCommerce services, from creative content and advertising to fulfillment solutions. #amazon #amazonsellers #ecommercetips #amazonadvertising #inventorymanagement #supplychain #holidayshopping #hingecommerce