Don't miss this powerful webinar on Tuesday, 9/17, at 2PM ET! Discover how Lopez Negrete Communications' award-winning campaign, "Some Things Come with Age," is driving awareness of Alzheimer’s early signs and symptoms within the Latino community. Join us to hear directly from the Lopez Negrete team as they share how they developed this impactful campaign, using data-driven insights and deep cultural understanding to craft meaningful messaging. Register now: https://lnkd.in/eU4C7Ed9
About us
Hispanic Marketing Council (HMC) represents the best minds and resources dedicated to Hispanic-specialized marketing
- Website
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http://www.hispanicmarketingcouncil.org
External link for Hispanic Marketing Council
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Fairfax, VA
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Marketing, Media, Communications, Research, Public Relations, and Hispanic Marketing
Locations
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Primary
8280 Willow Oaks Corporate Drive
Suite 600
Fairfax, VA 22031, US
Employees at Hispanic Marketing Council
Updates
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Congratulations to HMC Board Member Michael Roca of Omnicom Media Group on receiving the Leadership Award in Hispanic Television at the 22nd Annual Hispanic Television Summit! Well deserved! 🎊
2024 #hispanictvsummit award recipients. ✨ Sean Cunningham (VAB) ✨ Michael Roca (Omnicom Media Group) ✨ Isabel Rafferty Zavala (Canela Media) ✨ Chiqui Cartagena (CUNY TV) ✨ Javier Saralegui (DangerTV) #nyctvweek #hispanictv #media
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Shoutout to HMC Chair Isabella Sanchez of Zubi for delivering powerful insights at the 22nd Annual Hispanic Television Summit! She highlighted the progress in Hispanic TV & advertising and called on brands to stop "Latino Coating" and invest in authentic representation. Let’s keep pushing for original creative and authentic storylines in today's Hispanic-targeted advertising! #hispanictvsummit #stoplatinocoating
🔴 Welcoming Keynote: Isabella Sanchez, VP-Media Integration at Zubi and Chair for Hispanic Marketing Council addressing the state of the industry and HMC's campaign "Stop Latino Coating". #nyctvweek #hispanictv #media
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Hispanic Marketing Council reposted this
Our team’s Hispanic Marketing Council webinar is just a week away! Don’t miss your chance to hear what made our partnership with the Ad Council and Alzheimer's Association® so successful.
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Hispanic Marketing Council reposted this
Last year I had a great time at Hispanic Marketing Council annual summit spotlighting some of the most inspiring and impactful work winning with Hispanic consumers, and we issued a challenge to invest in the business imperative. Collage Group was a proud presenter of the Strategic Excellence Awards. We learned much from award winning brands like National Football League (NFL) SEPHORA, PepsiCo, Ford Motor Company, and others! So much more in store for this year as we continue the Strategic Excellence Awards and many other powerful sessions! Hold the date, book your travel and see you in NYC!
Mark your calendars! Join us in NYC on April 7-8 for the highly-anticipated HMC 2025 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. We sold out last year, and this year will be no different— don't miss out! Stay tuned for early bird registration at https://lnkd.in/dP2BRQQ6!
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Mark your calendars! Join us in NYC on April 7-8 for the highly-anticipated HMC 2025 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. We sold out last year, and this year will be no different— don't miss out! Stay tuned for early bird registration at https://lnkd.in/dP2BRQQ6!
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Check out this fantastic read on maximizing your reach in the Hispanic market using data analytics! Special thanks to Mauricio Delgado and MarTech for highlighting our #STOPLATINOCOATING campaign and the need for genuine engagement over surface-level strategies. Read it here: https://lnkd.in/gZHr5VSd
3 ways to use data analytics to connect with Hispanic consumers | MarTech
martech.org
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Hot off the press! Tune into this week’s SmartBrief, featuring brand new stories from MediaPost, REMEZCLA, PRODU, The Associated Press, LBBonline - Little Black Book, Fast Company, HispanicAd, and Billboard. Check out the latest news in Hispanic Marketing at https://lnkd.in/dBAtWiCg
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Hispanic Marketing Council reposted this
Founder, President of Sparkle Insights * Cross cultural consumer insights * Multicultural research * DEI research * Qualitative quantitative research * Cultural training * Online research community
In 2024, brands face new challenges: navigating political divides, DEI debates, and AI's rapid rise. The key? Authenticity and cultural resonance. A study by the Hispanic Marketing Council and 3AF: Asian American Advertising Federation shows that younger, multicultural audiences crave content that truly connects. Based on that, our white paper, "Navigating the New Multicultural Landscape: A Time to Redefine Multicultural Marketing," offers strategies to set your brand apart. #MulticulturalMarketing #Diversity #Authenticity #MarketingStrategy #CulturalAwareness #DEI #ConsumerInsights #GenZ
Time to Redefine Multicultural Marketing
Iris Yim on LinkedIn