MacKenzie Scott's initial plan last year was to donate $1M to 250 nonprofits. As of Tuesday, she gave 279 nonprofits $2M each and 82 nonprofits $1M each!
The Yield Giving Open Call brought in applications from 6,353 organizations. While the $1-2M Mackenzie Scott gift eluded 94% of nonprofits that applied, there are many ways nonprofit development teams can get to, and then blow past, the $1 million mark.
Let's jump into a hypothetical scenario showcasing the transformative power of engaged donors. Meet “Stacy,” the high-capacity donor of your dreams. Over five years, her commitment and influence create a remarkable ripple effect.
𝗬𝗲𝗮𝗿 𝟭: 𝗦𝗲𝗲𝗱 𝗼𝗳 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 🌱
Stacy joins the Board, increases her annual donation to $25,000, secures a corporate match, rallies friends for $15,000, matches their gifts, and introduces her family foundation. $115,000.
𝗬𝗲𝗮𝗿 𝟮: 𝗕𝗼𝗮𝗿𝗱 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 💰
As Board member, Stacy raises her annual gift to $40,000, expands corporate match, brings in more friends, secures their corporate matches, and convinces her family foundation to contribute $50,000. $190,000.
𝗬𝗲𝗮𝗿 𝟯: 𝗕𝗼𝗮𝗿𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 🏅
Promoted to Board Co-Chair, Stacy elevates her commitment to $75,000, maximizes corporate match, engages more friends with corporate matches, fosters a corporate partnership, and convinces her family foundation to renew. $350,000.
𝗬𝗲𝗮𝗿 𝟰: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 📈
Stacy sustains her contribution and match, advances the corporate partnership, renews friends' donations with increased giving, and ensures family foundation continuity. $400,000.
𝗬𝗲𝗮𝗿 𝟱: 𝗖𝘂𝗹𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗜𝗺𝗽𝗮𝗰𝘁 🎯
Stacy increases her annual contribution to $100,000 with corporate match, furthers the corporate partnership, ensures friend contributions and matches, and secures family foundation support. $475,000.
𝗧𝗼𝘁𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 𝗢𝘃𝗲𝗿 𝟱 𝗬𝗲𝗮𝗿𝘀: $𝟭,𝟱𝟯𝟬,𝟬𝟬𝟬
Behind Stacy's extraordinary journey, a dedicated team played a pivotal role:
𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿: Ensured donations were matched + added to the CRM
𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲: Sent acknowledgement letters to all donors
𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗖𝗼𝗿𝗽 𝗮𝗻𝗱 𝗙𝗱𝗻 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Nurtured partnerships with institutional funders
𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿: Stewarded Stacy's relationship
𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗙𝗶𝗻𝗮𝗻𝗰𝗲: Ensured Stacy fulfilled all of her pledges
This is a broad foundation built by many people, like a tree with deep roots rather than the fruit of one harvest. And your organization is now in a better position to compete for whatever the opportunity is that year.
For a smaller organization, your “Stacy” may be giving at a lower level than this, but with careful stewardship by your team, their impact on your mission will still be impressive.
#NonprofitFundraising #majorgifts