It's always wonderful when our paths/worlds intwine. We didn't know that Gensler was involved with the new Wayfair store in Wilmette! Very cool 😎
Principal | Global Retail & Consumer Experience Practice Leader at Gensler | Retail Influencer | Futurist | Keynote Speaker
I am thrilled to announce Gensler's recent collaboration with Wayfair on the design of their large-format prototype and first location in Wilmette, Illinois! This innovative 150,000-square-foot space sets a new standard for omni-channel retail experiences, offering customers an immersive shopping experience that feels like home. The playful and inviting design reflects Wayfair’s brand personality with a warm palette and pops of signature purple. Central to the design is ‘The Wayborhood,’ categorizing the store into 19 themed neighborhoods such as furniture, home accessories, and appliances. Visitors can enjoy hands-on experiences, expert guidance, and delicious offerings at "The Porch" cafe. The front plaza further fosters community togetherness with space for gatherings and activities. This project is a key milestone in Wayfair’s omnichannel journey, enhancing the way customers shop. Welcome to 'The Wayborhood'...more updates coming soon! 🏠🛋️🛍️ #RetailDesign #OmnichannelExperience #Wayfair #Wayborhood #ExperienceDesign #ConsumerExperience #storedesign #futureofretail #futureofconsumerexperience #Gensler