The retail media ecosystem has expanded rapidly: influencers, shoppable ad providers, data partners all impact the future of #commerce and have a story to tell. Join the second annual #IABConnectedCommerce Summit: Retail Reimagined on September 17-18 in New York City for exclusive keynote presentations, peer-to-peer discussions, and engaging breakout sessions, and dive into the world of #RetailMedia! 🛒 Secure your EARLY BIRD ticket now: https://bit.ly/3RUDtpc
IAB
Advertising Services
New York, New York 117,221 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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In just two weeks, the #IAB Video Leadership Summit will bring together thought leaders like David DiLoreto (Burlington Stores, Inc.) and Molly Visgilio (Magnite), alongside other pioneers in the converging #TV & digital #video space, for high-level panels, interactive breakout sessions, group conversations, and unique networking events. Learn more about #IABVLS: https://bit.ly/4cL5Q0O
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Start the week with a new episode of the Attention Monthly podcast – tune into this conversation between Impact Media's Wayne Blodwell and #IAB's Angelina Eng! ⤵️
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
Excited to share my recent podcast experience diving into the attention economy with Wayne Blodwell from Impact Media. We explored the current and future landscape of attention in advertising and marketing. In this episode, we discussed the IAB's Attention Task Force's work and the diverse approaches available to measure attention in marketing. Will there be an industry standard for attention in the future? Could attention measurement become a currency? Join us to uncover what marketers should be cautious about when utilizing attention measurement. Tune in to gain valuable insights! https://lnkd.in/eBVAcNJg #AttentionMetrics #AttentionEconomy #EyeTracking #FacialCoding #OnlineAdvertising #DigitalAdvertising #MediaBuying #MediaOptimization #Measurement
Attention Monthly podcast by Impact Media with Angelina Eng | Attention Monthly podcast by Impact Media
shows.acast.com
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We are #HIRING! Are you detail-oriented and highly organized with a knack for managing accounts payable processes? Join #IAB as our Accounts Payable Coordinator and play a key role in ensuring the accuracy and efficiency of our financial operations. Learn more and apply: https://okt.to/XCEsOi
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Andrew Katz, Lead Client Partner at Admazing Co. shares thoughts on #mobile gaming, advocating for the industry, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/qsA83D
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Susanah Zeffiro Beaumont, Head of Growth at SuperAwesome shares thoughts on #UGC, the value exchange in #virtual environments, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/KqHAJc
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Sterling L.A. Wharton, President, North America at Venatus shares thoughts on the impact of #research, #measurement tools, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/ROPx7z
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Happy Pride Month! Looking for an LGBTQIA+ movie to watch this Pride weekend? Check out the incredible film list #IAB's Joseph Pilla put together and take your pick: https://okt.to/y0RkHX #PrideMonth2024
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Amended India Chapter for the Cross-Jurisdiction Privacy Project (CJPP) 📑 This new addition to the CJPP offers a vital and thorough update to the compendium’s India chapter and Legal Specifications, reflecting the recent enactment of the Digital Personal Data Protection Act, 2023 (DPDPA), India’s first comprehensive data protection law. Download the full whitepaper and Legal Specs for an in-depth overview of the DPDPA and learn how these regulations could impact your #digitaladvertising practices: https://okt.to/c7s5EM
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ICYMI: Earlier this week, Rob Beeler (Beeler.Tech), Scott Cunningham (Cunningham.Tech Consulting), and #IAB’s Angelina Eng sat down to discuss Made for Advertising Sites (#MFAs), how they’re different from “regular” sites, challenges for both buy and sell-sides, and more. Watch the newest episode of #IABPulse now https://okt.to/9pkLUj