At the 2023 #IABConnectedCommerce Summit, WebMD’s Sol Masch highlited #measurement and #AI as the two trending topics of the upcoming year. Do you think these areas are still the most relevant today? See which topics will be discussed at this year's event and register to join us on September 17-18 in New York City: https://okt.to/zT9FpX
IAB
Advertising Services
New York, New York 118,255 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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IAB reposted this
Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the IAB. https://lnkd.in/ebEyY_gu
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We are #HIRING! The IAB team is looking for a dynamic and creative Content Marketing Coordinator who shares our passion for and has a deep understanding of #digitalmedia, with proven success in ideating and executing content marketing to drive engagement and excitement surrounding #IAB thought leadership outputs, email communications, social media, public relations, and more. Does this sound like you? Learn more and apply: https://okt.to/RnZV9N
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IAB reposted this
📣 🌟 The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the messy and constantly evolving local store. 📕 Jeffrey Bustos, VP Measurement Addressability Data at IAB and Michael Wessel Esq., Director of In-store Media at Kroger Precision Marketing joined the podcast to walk us through the playbook’s takeaways. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #retailers #brandstrategy #retailmedia #omnichannel
A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing
digitalshelfinstitute.org
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IAB just released the results from our 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for Growth! 📊 This study is a follow-up to the initial November 2023 release, providing current perspectives from 200 buy-side ad investment decision makers at #brands and #agencies. Download now: https://okt.to/nMFJGw #AdSpend
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"The IAB is in the process of issuing a set of measurement guidelines on attention, breaking them down into four parts: visual and audio tracking; physiological/neurological observations; data or proxy signals and survey-based brand campaign studies," said #IAB's Angelina Eng. Read the full article by Michael Burgi via Digiday ⤵️
Last week, Karen Nelson-Field PhD, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted an enthusiastic note on LinkedIn, saying that the IAB and the Media Rating Council (MRC) have “agreed to collaborate on the Attention Task Force,” which will lead to the drafting and development of industry measurement guidelines for accreditation purposes. “Our work begins this September,” Nelson-Field wrote, quoting Angelina Eng of the #IAB, who had written to her with the good news. Clearly the burgeoning field of attention metrics, which has been adopted by more publishers, brands and agencies in recent months in the pursuit of reaching consumers more effectively, could be lended an added level of legitimacy to their offerings with accreditation. #attentionmetrics In this piece by Michael Burgi, we also speak to Marc Guldimann of Adelaide.
Attention metrics step forward in guidelines — as their value is questioned
digiday.com
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Join us for the upcoming Video Leadership Summit webinar on September 25th! Thought leaders will talk about key takeaways from our mid-summer #IABVLS and further the dialogue to implement change. See the topics of discussion and register now: https://okt.to/1zPEIp #Video #LeadershipSummit
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How can #brands take advantage of #RetailMedia? Check out what dentsu's Laura Kaplan highlighted at the 2023 #IABConnectedCommerce Summit, and see which topics will be discussed at this year's event: https://okt.to/zT9FpX
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IAB reposted this
Jeffrey Bustos (https://lnkd.in/ge6P2faG) from IAB joins The CPG Guys for a discussion on establishing #retailmedia standards for the #cpgindustry and holding #omnichannelretail accountable to a common standard. We cover : - How does the IAB collaborate with other industry stakeholders to set standards and best practices for #digitaladvertising? - With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers?? Now the prize question of them all - how is the IAB setting standards for #retailmedia #measurement - a short summary of your findings from January this year? What’s the next a-ha in RMN’s - is it all #instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?
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The #IABConnectedCommerce Summit is TWO WEEKS away! 🚨 On September 17-18th, join us in New York City for two exciting days of expert panels, breakout sessions, and insightful discussions on topics like the future of #DOOH, effective cross-platform measurement, shopper experiences, the use of #AI in #commerce, and more! Don't miss out – dive into the rapidly growing world of #RetailMedia: https://bit.ly/3AQ6QTW