Our new PFG work for Columbia Sportswear Company is all about casting into the angler’s obsession for the sport. We’ve always been impressed and inspired by their dedication to get out on the water, any water, at any time. This season features not only the great lengths they'll go to, but the great lengths we went to in order to follow them out onto the water...which included filming in the middle of a Category 3 hurricane. Like our angler friends say: now that’ll fish.
InGoodTaste
Advertising Services
San Francisco, California 1,098 followers
InGoodTaste is a creative consultancy focused on driving positive change in the world through Grey Space Thinking™
About us
InGoodTaste is a creative consultancy focused on driving positive change in the world through Grey Space Thinking™. We collaborate with our partners to solve their most essential challenges by dreaming up innovative solutions in the Grey Space. We solve problems for our partners, ranging from business strategy, consumer research, brand positioning, creative potential, social impact, and strategic communication.
- Website
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http://igtstudio.com
External link for InGoodTaste
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Public Relations, Communications, Social Media Strategy, Technology, Social Media Management, Media Relations, Event Activations, Advertising, Intellectual Property, Grey Space Thinking, Digital Marketing, Product Strategy, World Building, Brand Strategy, Brand Positioning, Consumer Research, Business Strategy, Creative Potential, Social Impact, Strategic Communication, and Innovation
Locations
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Primary
Get directions
San Francisco, California, US
Employees at InGoodTaste
Updates
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This weekend, two women we get the chance to work with daily will be speaking on a panel at SXSW - Unlimited Upside: Why Investing in Women's Sports is a Win. Zwift’s Director of Women's Strategy, Kate Veronneau, and Liv Cycling’s Global Brand Manager, Cassondra Spring, will be joined by Angel City Football Club and Monarch Collective Co-Founder Kara Nortman and Owner/Founder of The Sports Bra PDX, Jenny Nguyen, to discuss what it takes to keep the momentum of growth going in women’s sports worldwide, under the umbrella of equity, inclusion, and investment. SXSW has become a global stage, and we love that the brave and distinct work these women have executed, both personally and professionally, will be available on an even larger stage. This work is never over, but these four women have grown women's sports in more ways than we can count. Here's to an incredible panel!
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Hand in hand with Farm League Film Company, InGoodTaste’s chief exec, our own Ryan Lindholm will be hosting a SXSW discussion on the new appetite for storytelling as we seek to balance impact and change with empathy and humanity in our creative work. You want to hear it? You gotta vote for it. Take a minute to do so, then book that ticket to ATX so we can see you in ’24. #SXSW #changeisgood
Bridging The Gap Between Film and Branded Content
panelpicker.sxsw.com