We couldn't be prouder to see the United Arab Emirates in the Top 10 countries list on the Cannes Lions International Festival of Creativity 2024 Rankings. This is the highest ranking for the nation on the Creativity Index, up from No.11 last year. And we are delighted to be leading not only the country, but the region with the No.1 Agency spot for the sixth year in a row. Our ambition for this incredibly creative nation, where we believe nothing is impossible, is to take it to the No.1 spot on these rankings. Now with 5 Grands Prix in 5 years, the UAE is now regarded as one of the most innovative and visionary countries in the world. Congratulations to all involved in this momentous occassion. #IMPACTBBDO #BBDO #UnitedArabEmirates #ImpossibleIsNothing BBDO Worldwide UAE Government Media Office
About us
IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa that has been operating across the region for more than 40 years Mission THE WORK. THE WORK. THE WORK. Description IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa that has been operating across the region for more than 40 years, delivering comprehensive communication solutions to a wide and prestigious base of multinational, regional and local clients. In 2010, BBDO Worldwide acquired a majority of Impact BBDO making it an OMNICOM subsidiary. OMNICOM, the world’s largest communication... See More General Information Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people. In 1979, it became the first Middle Eastern Agency Network to partner with a global Agency Network – BBDO Worldwide – becoming IMPACT BBDO. BBDO Worldwide is a global advertising agency, headquartered in New York with over 287 offices in 79 countries. It is the largest agency network within OMNICOM Group Inc. Today, the IMPACT BBDO Group incorporates a number of specialist regional network companies.
- Website
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http://www.impactbbdo.com
External link for IMPACT BBDO
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Type
- Privately Held
- Founded
- 1971
Locations
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Primary
Employees at IMPACT BBDO
Updates
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What does it take to turn good ideas into bold, impactful campaigns? Read our CEO Ghassan Kassabji’s thoughts on the power of empathy and how transformative it can be for creativity and business success.
Empathy is a vital topic in today’s business world, but in creativity, it’s indispensable. #CreativeEmpathy transforms ideas into stories that people connect with on a deeper level. In this quick read, I explore how creative empathy shapes some of our impactful and award-winning campaigns.
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We are thrilled that The Gerety Awards has named Omnicom as Holding Company of the Year for the second year in a row, while Impact BBDO was named Middle East Agency of the year! 🏆👏 “Congratulations to our people around the world who helped us achieve this honor for a second year in a row,” said John Wren, Chairman and CEO of Omnicom. “This recognition, judged by an all-female jury of industry leaders, validates our efforts to build an inclusive and equitable culture that continues to reimagine advertising.” #IMPACTBBDO #Omnicom BBDO Worldwide
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Congratulations to our 2024 Creative LIAsons mentees! Powered by LIA - London International Awards, the program is one of the best learning centers for young creatives in the industry, providing both virtual and on-site training sessions with top creatives from around the world. At IMPACT BBDO, growth for all our teams is highly valued, and we are proud to have sent the most mentees of any network in MENA in the last two years. Thank you to the wonderful team at LIA for setting up this incredible school. #IMPACTBBDO #LIA #LIAsons BBDO Worldwide
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Last week, we gamified our marketing strategy with insights from our amazing Gen Z intern, breaking down barriers and myths 👏🏼 Eye-opening and transformative 💫 #IMPACTBBDO
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Read all about our latest for Lay's Chipsy here: https://lnkd.in/dJC8NiaS Thanks, Campaign Middle East #IMPACTBBDO LAYS BBDO Worldwide
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You don't want to miss this. Our very own Dani Richa will be speaking at the upcoming Athar Festival in Riyadh on 5/6 November. Catch him as he shares his knowledge and insights about the industry in the region, and how he has led IMPACT BBDO to become one of the most creative agencies in the world. See you in Riyadh! #IMPACTBBDO #BBDO #AtharFestival BBDO Worldwide
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Yesterday, we celebrated Emirati Women’s Day by exploring the remarkable stories of inspiring Emirati women and learning about their exceptional accomplishments.✨ Incredible journeys and a bright future ahead 🇦🇪🌹 #IMPACTBBDO
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Mad news for us as we lead the MENA region yet again at Asia's largest show: the 2024 MAD STARS . Along with the Grand Prix of the Year - one of only two given globally at the show - we picked up a Grand Prix in Print, a Gold, three Silvers and two Bronzes. Utter madness. Many congratulations to all our teams and our brand partners. #IMPACTBBDO #MadStars BBDO Worldwide
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What started as a simple job - showing off how tasty Sadia’s Broasted and Tempura range is - soon became a deeper look into how people think, act, and live, especially modern moms. For this campaign we wanted to capture the essence of home life, where cooking and family come together, while understanding the complex role of motherhood. The goal was to create a story that connects with people, showing how Sadia is a key part of both the food and feelings in a household. "A strong creative is one that not only has a true relevant insight, but also a fun idea and catchy music rhythm with seamless product integration. Because just like Sadia’s target audience, turns out you can have it all!" - Yara Hasan, BRF Brand and Communication So, in this film we’ve got the moms grooving, and the families craving. Because, you know what’s good? #IMPACTBBDO #Sadia