Many B2B leaders attribute changes in their sales funnel to the economic landscape of the past few years, but we think it goes deeper than that. Our hypothesis? Buyers have fundamentally changed, and the traditional sales funnel as we've known it is now a thing of the past. Join Incendium's co-founder and CEO, Nathaniel Houghton, as he shares why businesses need to adopt fresh strategies that align with these evolving buying behaviors. Come to this conversation with your questions, and be ready to learn how your brand can connect with the right buyers at the right moments, staying ahead of the curve and driving growth in a transformed market.
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