Today, we are proud to unveil IDVx, the first-to-market scalable interactive video solution designed to maximize engagement! With TV viewership shifting fast from linear to digital, advertisers need new tools to capture attention and drive results. IDVx leverages Infillion's interactive creative expertise to provide a solution that delivers on performance, engagement, and ROI. 🎯 What makes IDVx stand out: ✔ Scalable video ads with real interactivity – far beyond a click-out – that engage audiences across desktop, mobile, and CTV. ✔ Creative solutions delivered in under one week, optimized for impact. ✔ Unparalleled data precision for targeting the right audience at the right time. Discover how IDVx can help your brand achieve its goals: https://bit.ly/idvx24 #Infillion #DigitalAdvertising #CTV #InteractiveAds #MarketingTechnology
Infillion
Advertising Services
New York, New York 3,634 followers
Infillion develops tech that unifies the customer journey for a personalized approach to advertising, marketing and ops.
About us
The world’s best brands rely on Infillion for media, CX, data, and targeting solutions that simplify the customer journey and produce outstanding advertising and marketing outcomes. #FCFestival #Infillion
- Website
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https://infillion.com
External link for Infillion
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2008
- Specialties
- location intelligence, Connected TV, Engagement Advertising, location-based marketing, frictionless commerce, and identity-based advertising
Locations
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Primary
New York, New York 10003, US
Employees at Infillion
Updates
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🍰 The New Recipe for Success in a Cookieless World 🍰 As third-party cookies crumble, advertisers need to rethink their approach. In this new “stale cookie” era, it’s all about adapting—and we’re doing just that at Infillion with the relaunch of MediaMath. We like to think of it as baking a cake with three crucial layers: 1️⃣ Cohort-Based Solutions (Privacy-focused, group-based targeting) 2️⃣ Household-Level Solutions (Great for CTV!) 3️⃣ Universal IDs (Deterministic & probabilistic targeting) The key takeaway? A holistic identity strategy is crucial for the cookieless future. As Ben Smith, Infillion’s VP of data products, explains in this blog post, don’t rely on just one solution—combine them all for the best results! Let’s embrace the change and make advertising even smarter. 🔗https://bit.ly/3MJ0MiE #CookielessAdvertising #DigitalMarketing #MediaMath #AdTech #FutureOfAdvertising #Infillion
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The era of measuring digital advertising by clicks and views is over. As AI reshapes content and CTV continues to grow, it's time to focus on a new metric: *Attention*. Infillion’s Chief Revenue Officer & CMO, Laurel Rossi, explains in ADWEEK how attention metrics – which measure true user engagement – offer advertisers a better way to understand the value of their content. From CTV's opt-in ad models to AI-driven optimizations, attention is becoming the key to building long-term customer relationships. Let's pay attention to “attention” – it's the future of digital advertising. https://bit.ly/3Zkp2PT #Infillion #Adweek #DigitalAdvertising #CTV #AttentionMetrics #AI #MarketingInnovation #AdTech
Online Advertising as Marketers Know It Is Over
adweek.com
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Rich media has redefined digital storytelling and media planning, blending advanced interactivity with programmatic reach. At Infillion, we’ve mastered the art of using rich media – in the form of our NeXt ads – to drive both upper and lower funnel movement. From complex games and quizzes to streamlined, action-oriented units, we’re helping brands captivate audiences and achieve their KPIs. Whether you’re looking to build brand awareness or drive conversions, rich media can offer the best of both worlds. Discover how to balance complexity and simplicity to meet your campaign goals with our guide from Infillion VP of Creative Strategy Brian Cullen: https://bit.ly/3MxE0dx #DigitalAdvertising #RichMedia #AdTech #MarketingInnovation #Infillion
The Infillion Guide to Rich Media Best Practices - Infillion
https://infillion.com
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It’s your last chance to register for this FREE webinar tomorrow at 1 PM ET! "The Secrets to Capturing Attention in a Non-Linear World," presented by Infillion and ADWEEK. Join Dasha Gorin, Director of Research at Infillion, Jen Soch, Executive Director of Channel Solutions at GroupM and Marc Guldimann, CEO & Founder of Adelaide as they share exclusive perspectives, insights, and research. Discover what consumers and media buyers really think about ads and learn strategies to capture consumer attention effectively. 🔗 Sign up now: https://ow.ly/p1z850T4jsG #Infillion #Webinar #Marketing #AdTech #ConsumerAttention #Adweek
The Secrets to Capturing Attention in a Non-Linear World
adweek.com
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Join us on September 4 at 1 PM ET for a FREE webinar, "The Secrets to Capturing Attention in a Non-Linear World," presented by Infillion. In a landscape where ad spaces are increasingly crowded, Dasha Gorin Director of Research Infillion, Jen Soch, Executive Director, Channel Solutions, GroupM, and Marc Guldimann, CEO & Founder of Adelaide, will dive into strategies for making your ads stand out and truly capture consumer attention. Don't miss this opportunity to gain exclusive insights and research from Infillion and ADWEEK on consumer and media buyer attitudes toward ads and attention. 🔗 Register now: https://ow.ly/p1z850T4jsG #Infillion #Webinar #Marketing #AdTech #ConsumerAttention #Adweek
The Secrets to Capturing Attention in a Non-Linear World
adweek.com
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Infillion reposted this
FREE Webinar from AAF Corporate Partner Infillion: The Secrets to Capturing Attention in a Non-Linear World, September 4 at 1pm ET. Are your ads capturing true consumer attention? Join Infillion and Adweek, where they'll explore exclusive research on consumer and media buyer attitudes toward ads and attention. Register here: https://ow.ly/p1z850T4jsG
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The Paris 2024 Summer Olympics not only captivated global audiences but also set new benchmarks in how brands engage with viewers. With NBCUniversal’s Opening Ceremony coverage drawing 28.6 million viewers—a 60% increase from Tokyo—the event was a major win for advertisers. Streaming took center stage, with Peacock experiencing a sixfold increase in viewership compared to the Tokyo Games. These shifts are more than just numbers; they signify a massive opportunity for brands to connect with audiences in meaningful ways across multiple platforms. As our CMO, Laurel Rossi, insightfully noted, “The Olympics produced a 47% increase in people more likely to search for a brand compared to standard programming. This down-funnel activation can have an enormous impact on both visibility and conversion potential.” Read more about these exciting shifts in the full article: https://bit.ly/3YRaW8l #Infillion #Brands #SportsMarketing #Olympics2024 #CTV #Streaming
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When it comes to crafting digital ads, the right words can change everything. As Google rethinks its cookie policy, advertisers must rethink their CTAs. Our latest blog explores how small copy tweaks can lead to big results. 📊 Did you know that spending 50% of your copywriting time on CTAs could be the difference between a click and a scroll past? Find out how to make every word count. #Infillion #CTA #Cookies #DigitalMarketing #AdCopy #CookieDeprecation
What Google’s Cookie Decision Teaches Us About CTAs - Infillion
https://infillion.com
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At Infillion, we believe that interactivity should mean more than just redirecting viewers—it should be about keeping them immersed and engaged. That’s why we built IDVx. In our latest blog post, Laurel Rossi, our CMO/CRO shares how IDVx is redefining what interactive video should be. With features like Hotspot Units, Branching Videos, and Polls & Quizzes, IDVx creates a rich, engaging experience that keeps viewers exploring within the video player itself. As more consumers demand interactivity, IDVx delivers a seamless, premium experience across CTV, desktop, and mobile. Ready to see what true interactivity looks like? Learn more: https://bit.ly/LR-IDvx #InteractiveAds #BrandEngagement #Infillion #IDVx #DigitalMarketing
The Quest For True Interactive Video: Why We Built IDVx - Infillion
https://infillion.com