Discover how Inscape data benefits the TV marketplace as our Associate Director, Rich Guinness, explains how we break down barriers for our clients and the industry. Interested in learning more? Reach out [email protected]
Inscape Data
Technology, Information and Media
Irvine, California 1,527 followers
Deliver the most granular and accurate TV viewing data.
About us
Inscape is a leading provider of currency-grade smart TV viewing data. We go beyond the glass by developing proprietary technologies that support the TV measurement and currency marketplace. Founded in 2009, Inscape is a pioneer in Automatic Content Recognition (ACR) technology. We've been at the forefront of transformation in the TV industry. Emmy-Winning Technology Inscape was awarded an Emmy for the Extraction of Granular Census Level Behavioral Data in 2023, it recognized our pioneering work in utilizing data to power better viewing experiences for consumers and advancing the broader television marketplace. Large enough for scale. Granular enough for detail. Inscape's 22 million opt-in TVs are spread across all devices and viewing types but are gathered uniformly. The rich data provided down to the device level captures all type of viewership across formats, from linear, streaming, on device or external attached devices. Our Mission To deliver the most granular and accurate TV viewing data in the market - at scale. Our Vision To bring relevancy to consumers, and transparency to measurement, through unparalleled technology that captures viewing data across linear and streaming.
- Website
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http://www.inscape.tv
External link for Inscape Data
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Type
- Public Company
- Founded
- 2009
- Specialties
- Data, TV, ACR, CTV, Linear, OTA, MVPD, vMVPD, OTT, STB, Cable, Viewership, Ad Exposure, Planning, Analytics, Insights, Measurement, and Targeting
Locations
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Primary
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39 Tesla
Irvine, California 92618, US
Employees at Inscape Data
Updates
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Congratulations to our innovative partners at iSpot.tv! A great accomplishment for the future of TV measurement!
We're thrilled to announce that iSpot Data Connect, our next-gen measurement methodology, has been validated by the U.S. Joint Industry Committee (JIC) for scalable transactions across ALL its currency classifications. This includes certification for Average Commercial Minute (ACM) and Exact Spot measurement across: ✅ Total Households ✅ Advanced Audiences ✅ Personified Demos - making iSpot the only measurement company certified for transacting against how 90% of the TV marketplace is traded today! Read the full press release here : https://lnkd.in/g8TqAxAw
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Inscape Olympics analyses are coming soon... in the meantime, The Measure featured our data to prove NBC jumps to the #1 ranked network this week as Olympics coverage pulls viewers in.
Thanks to the 2024 Paris Olympics, NBC takes first place on Inscape Data's ranking of the most-watched TV networks for July 22-28. NBC captured a 12.89% viewership share, while USA and E! also benefitted from coverage of the Games. More insights here: https://lnkd.in/eCJecgHj
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Get ahead of the 2024 political ad surge, forecasted to exceed $10 billion! With such massive investments, transparent and trusted ad exposure data across linear and streaming is crucial. Our new Political Trends Report will deliver the monthly insights you need to stay competitive. Sign up NOW to be the first to know when it's released! https://lnkd.in/e7YaUDKP
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Inscape is dedicated to enabling the TV industry to develop more successful business strategies by providing the insights needed for content development, distribution, and measurement. We’re thankful for partners like Alex Stone at Horizon Media, Seth Goren at Warner Bros. Discovery and Emily Wood at iSpot.tv for sharing in collaboration and innovation.
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With WNBA viewership up 400% in the first games, advertisers are capitalizing on the Caitlin Clark effect as it extends into the regular season. When playing Fever, Chicago Sky garnered a 12x increase in share of TVs tuned in, and brands like Nike and adidas are taking space in the top spots for advertisers in the 2024 season.
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Cannes Lions is right around the corner! Inscape's Ken Norcross and Rich Guinness will be at the VIZIO lounge on the MediaLink beach next week from June 17th-20th, we can't wait to see you there!
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Discover why the TV marketplace should trust Inscape's ad detection, along with many more valuable perspectives in our exclusive interview series. "At Inscape, we are passionate about our products, and therefore we take integrity in being a source of truth very seriously," says Abraham G., Senior Director of Data Science. Read the full interview for more insights below! https://lnkd.in/eGusUPbc Did you miss this highlight in our Q2 2024 Newsletter? Sign up now so you don't miss our next one: https://lnkd.in/e5wgEZAk
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