#iaCRC. Sept 17-19. The original event developed by & for Corporate Researchers – and still the best. CRC is on track to sell out again: Don't miss the chance to learn from and alongside hundreds of brand-side researchers. 𝐖𝐢𝐥𝐥 𝐰𝐞 𝐬𝐞𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞𝐫𝐞? Register: https://bit.ly/4byJik0 Thank you to our Premier, Platinum, and Gold sponsors: Virtual Incentives, Directions Inc, Nailbiter, Rival Technologies, Quest Mindshare, Zappi, Dynata, Canvs AI, KLC Online Communities and Co-Creation, Knit, PSB Insights, quantilope, Sago. #InsightsAssociation #InsightsMRX #iaCRC #iaCorporateResearchersConference #MarketResearch #MRX #InsightsMRX
Insights Association
Market Research
Washington, DC 17,067 followers
Creating Competitive Advantage
About us
Officially launched in January, 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization: - Provides government advocacy through legislative, regulatory and judicial means - Cares for and improve the industry’s image in the eyes of the media and public - Markets the business case for industry products and services to buyers and users - Sets and enforces professional standards - Establishes and reinforces best practices - Helps members grow their businesses, their departments, and themselves as research professionals
- Website
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http://www.insightsassociation.org
External link for Insights Association
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 2017
- Specialties
- data analytics, market research, marketing research, public opinion polling, consumer insights, and B2B insights
Locations
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Primary
1156 15th Street, NW
Suite 302
Washington, DC 20005, US
Employees at Insights Association
Updates
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Assessing and assuring the quality of your research project’s underlying data can be difficult. Might some benchmarks help? The Insights Association and the Global Data Quality partnership are establishing industry-wide data quality benchmarks to mark the industry’s progress on fighting issues like fraud. The Data Quality Benchmarking Initaitive will create country, regional, and global benchmarks for key quality rates such as abandonment, length of Interview, secure end link usage and in-survey clean-out rates. How can you get involved? The involvement of supplier-side research companies and brands are crucial to ensuring the accuracy and robustness of these benchmarks. Your contributions will not only help set new industry standards but will also support the development of tools and best practices that benefit the entire research community. Don’t miss participating in the first wave to get exclusive access to briefings and resulting tools. Complete the form now to learn how you can anonymously submit datasets for independent analysis by the Marketing Research and Analytics program at Michigan State University’s Eli Broad College of Business. Submissions are due by Tuesday, September 3rd for U.S. data and September 10th for global. Link to form: https://lnkd.in/gUmtRxwA
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📣📣 Reminder: call for presentations for #IDEAForum are due September 1st! Use the link below to submit!
⌛️ It’s almost time for LAST CALL! Our #IDEAForum committee is looking for presenters to share takeaway frameworks, tip sheets, reading recommendations, etc. to encourage attendees along their learning journey. Case studies should include specifics on the implementation process, required resources, and illustrate in detail how the insights were implemented in a tangible way (e.g. their business impact). Already submitted? Awesome! Don’t let that hold you back from other ideas. Speakers may submit multiple proposals for consideration. If you choose to submit multiple RFPs, you must fill out an RFP form for each individual session. Submit your session here: https://lnkd.in/gm9UWGa3 #IDEACouncil #InclusiveInsights #DisabilityResearch #AccessibilityResearch #RepresentationMatters
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Happening today - join us for this town hall! Link to register: https://lnkd.in/ghbraGRN
📣 NEXT WEEK: U.S. Insights Market Update Town Hall! Dive into the findings of the newly published 2024 Insights & Analytics Market & Top 50 Report as we discover the top growth areas across our industry. See where “established” MR agencies are seeking fresh opportunities and understand what the fastest growing segments are getting right. Hear expert analysis on the key trends shaping the market. It's perspective you need to inform strategy and position your company for future success. Presenters include Michael Brereton, Professor at Michigan State University’s Master of Science in Marketing Research Program, Simon Chadwick, Founder & Managing Director, Cambiar, Melanie Courtright, CEO, Insights Association, and Shannon Danzy, Senior Director, Research Strategy, Insights Association. Register: https://lnkd.in/ghbraGRN
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Join us and work alongside the Insights Association’s Council for Data Integrity in finalizing a Participant Bill of Rights for the insights and analytics industry. What are the key purposes? 💡 To outline critical protections for participants 💡 To protect the industry’s participant pool, and subsequently its insights, from erosion due to poor participant experience and growing fraud This Bill of Rights will be an extension of the Insights Association’s Code of Standards, specifically, to protect the participant experience in the ever-evolving world of market research. The online discussion will take place on Wednesday, 8/28 and Thursday, 8/29. You can register now to receive an email invitation when the discussion goes live. Be part of this important initiative and help set new standards for participant rights in research! Register >> https://lnkd.in/gfdcXys8
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New Hampshire Passes Privacy Law https://bit.ly/3XgPXdV (IA members only) #mrx #MRXadvocacyUpdates
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📣 NEXT WEEK: U.S. Insights Market Update Town Hall! Dive into the findings of the newly published 2024 Insights & Analytics Market & Top 50 Report as we discover the top growth areas across our industry. See where “established” MR agencies are seeking fresh opportunities and understand what the fastest growing segments are getting right. Hear expert analysis on the key trends shaping the market. It's perspective you need to inform strategy and position your company for future success. Presenters include Michael Brereton, Professor at Michigan State University’s Master of Science in Marketing Research Program, Simon Chadwick, Founder & Managing Director, Cambiar, Melanie Courtright, CEO, Insights Association, and Shannon Danzy, Senior Director, Research Strategy, Insights Association. Register: https://lnkd.in/ghbraGRN
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Guidance on Synthetic Data Provided by Singapore Regulator https://bit.ly/3YZX6QX (IA members only) #mrx #MRXadvocacyUpdates
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REMINDER: Join the Data Quality Benchmarking Initiative! #DataIntegrity is more crucial than ever. That’s why IA is launching the first Data Quality Benchmarking Initiative, in partnership with #GlobalDataQuality, a collaborative of nine of the world’s leading market research associations. We’re establishing #benchmarks for key #DataQuality metrics, such as fraud removal rates, length of interview and incentives. Your involvement is crucial to ensuring the accuracy and robustness of these benchmarks – they will help set new industry standards and support the development of tools and best practices that benefit the entire research community. Click to participate >> https://lnkd.in/gyANsD3X Submit your data by Tuesday August 27. For those contributing both U.S. and global data, the due date is Tuesday, September 3rd.
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Court Strikes Down FTC Non-Compete Ban as Agency Urges Compliance https://bit.ly/3Az0aJE (IA members only) #mrx #MRXadvocacyUpdates
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