Insivia

🚀 Unlock the Future of Business Growth with AI! 🤖 👉 Register now: https://lnkd.in/g_by2qsM Join us for an exclusive webinar on AI-Driven Growth Strategy and discover how to harness the power of artificial intelligence to propel your business forward. 🗓 Date: August 29th 🕒 Time: 12:00PM In this session, our experts will dive deep into: -Strategic AI applications for scaling your business -Real-world examples of AI-driven success -Practical tips to integrate AI into your growth strategy Whether you're a seasoned executive or just starting out, this webinar will equip you with the tools and insights to stay ahead of the curve.

The Vision Gap Show, Episode 17:
 In this episode of the Vision Gap Show, Tony Zayas and Andy Halko dive deep into the six key pillars of business growth. They discuss how successful companies often have one or more of these pillars deeply entrenched in their operations, allowing them to achieve significant and sustainable growth. The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface. Tony and Andy also explore the challenges companies face when they lack these key growth drivers. This episode provides a framework for businesses to assess their strengths and identify the pillars they should focus on to drive their next phase of expansion.

Why does it seem like conversion is an afterthought. Or there is an assumption of just trying the same old thing? People are frickin overwhelmed by marketing messages everywhere they turn and they can find practically everything without submitting a form. We created our MAGNETIC program to do marketing differently - and it works. Demand results from your demand generation. Get Magnetic. Check it out: https://lnkd.in/gU5RhM6v #growth #leadgeneration #entrepreneur #startup #saas #ai

🚀 Eliminating Bias in Strategic Planning: How Frictionless Transforms Team Decision-Making 🧠 In strategic planning, bias can cloud judgment and lead to less effective decisions. At Frictionless, we're tackling this challenge head-on by providing tools that empower teams to collaborate objectively and make data-driven decisions. Check out our latest blog post on how Frictionless is revolutionizing strategic planning by removing bias from the process and enabling more informed, balanced decisions. Learn how you can transform your team's decision-making and drive better outcomes. 👉 Read the full article here: https://lnkd.in/diVhjm5B #StrategicPlanning #DecisionMaking #TeamCollaboration #Frictionless #BiasElimination

Building a strong business strategy starts with nailing your positioning statements—and that’s where Frictionless shines. 🌟 In this short clip, Andy Halko provides a glimpse into how we use our AI-powered platform to craft positioning statements that not only define who you are but also deeply resonate with your target audience. Unlike most AI tools that scrape the surface, Frictionless dives deep into context, pulling from a wealth of data across your business to deliver messaging that’s truly relevant and impactful. These foundational statements set the stage for a messaging strategy that drives results. 🎯 Ready to see how Frictionless can elevate your business strategy? Watch the video and imagine the possibilities for your brand. #AI #BusinessStrategy #Positioning #Marketing #FrictionlessHQ

🔍 Is your strategic planning process more like a guessing game? If your strategy meetings feel like a game of charades—full of confusion, missed signals, and endless guessing—it's time to make a change. 🤔 At Frictionless, we believe that strategy should be a well-oiled machine, not a guessing game. Our AI-powered platform simplifies strategic planning by eliminating team biases, integrating all insights in one place, and guiding your team through structured exercises designed for real results. No more wasted time, no more guesswork—just a clear, focused path to achieving your business goals. 💡 Ready to turn your strategy into a precise, actionable plan? Learn how Frictionless can help your team move forward with confidence. 👉 Visit frictionlesshq.com to learn more. #StrategicPlanning #AI #BusinessStrategy #FrictionlessPlanning #Leadership #B2B #Strategy

Bias is bad. We all have it. The biggest issue arises when we forget we do or pretend we don’t. One of my greatest challenges when consulting on growth strategy is working with owners or leaders who mistake their 10, 20, or 30 years of experience for unquestionable facts about their target audience and industry. Your experience is a product of specific scenarios, and it is never representative of all possible situations. Often, success comes from repeatedly navigating similar scenarios that you’ve learned to handle optimally. However, when it’s time to think strategically—often requiring a shift away from the norm—your bias or experience can become a liability. Acknowledge your bias. Be objective. Use AI to help mitigate it. #strategy #bias #entrepreneur #entrepreneurship #startup #founder

💻 SaaS Tech Tip: Boost Your Software's Visibility with Directories and Review Sites! Looking to increase traffic and improve your SEO? A smart strategy for software companies is to list your product on relevant software directories and review sites. These platforms not only drive direct traffic but also help with SEO by providing valuable inbound links. Plus, they’re great for competitor research—you can see how others are rated and what features they offer. Make sure your profiles are fully filled out to give potential buyers a complete picture of your services. Here are some top directories to consider: -G2 -Capterra -Software Advice -GetApp -Product Hunt -Clutch -Crunchbase -Wellfound Read more: https://lnkd.in/dfVhQPxx #SaaS #TechTips #SEO #SoftwareMarketing

Standing out in today’s market ultimately comes down to mastering the art of differentiation, influence, and customer engagement. Recently, Andy Halko, CEO of Insivia + Frictionless, shared insights on "The Six Pillars of Growth," a must-read for any serious business leader. (I'll include the link to the original piece in the comments.) We also had a conversation to dive into the pillars in more detail. Here are some of the takeaways from our talk: 💡 A key pillar is an unequivocal value proposition. It’s about aligning your strategic and marketing value to make your business irreplaceable. This ties into Blue Ocean Strategy, creating a space free of competition. ⚡ Another pillar is the role of a magnetic evangelist in driving thought leadership. This leader writes books, speaks at conferences, and scales content like a YouTube channel. They don’t just contribute—they lead. 🖤 Customer love is also critical. Word-of-mouth can make or break your brand. Whether in B2B or B2C, delivering value and experiences that create raving fans is essential. These pillars are crucial because, in a crowded market, businesses that stand out offer clear value, lead the conversation, and connect deeply with customers. Want to learn more? Tune in to the upcoming episode of The Vision Gap Show on Thursday, as we'll dive deeper into The Six Pillars. #B2BSaaS #SaaSLeadership #TechStartups #GrowthStrategy #SaaSMarketing #B2BMarketing #StartupLeadership #TechEntrepreneur #B2BGrowth #FounderMindset

[ New BETA Feature ] Build Customer Journeys with the help of AI in Frictionless. Want to strategize and plan your customer journeys? Now with Frictionless, using your Personas, you can define detailed customer journeys to outline goals, needs, touch points, emotions and more at each stage. Working with your team to define a growth strategy just keeps getting easier and faster. #strategy #marketing #personas #targetaudience #ai #artificialintelligence