Interpret

We're very proud of these survey numbers. When I helped design the Good Gamer Group panel for Interpret, we wanted to make a panel that people were happy to be a part of (rather than something they felt was a chore, or that they were doing just for the money). We designed a system that put participants first and made things easy for them, and I'm happy to say that in addition to having happy participants, clients often tell us that they're the most dedicated, informed, and insightful testers they've ever seen. Let me know if you want to work with us on games research and see for yourself!

Great 5-part mini-series by our SVP Jesse Divnich on what it takes to run our Good Gamer Group panel!

Unlock the full potential of your gaming research with Gamers on Demand by Interpret! We provide access to a curated panel of gamers, ready to participate in your custom studies. Our deep industry knowledge and technical expertise allow us to manage the complexities behind the scenes, so you can concentrate on gathering valuable insights. Whether it’s recruiting a wide array of gamers, offering cutting-edge lab facilities, or delivering personalized technical support, we’re committed to tailoring every detail to your needs. Partner with us and elevate your qualitative gaming research. Ready to get started? Reach out today: https://lnkd.in/gV9fAJgD 🔗 #GamingResearch #QualitativeResearch #Playtests #FocusGroups #GamersOnDemand #PlayerInsights

🎉 Our team is growing! We’re thrilled to welcome Jason Ngo as our new Assistant Tech and Operations Analyst, based in Rosemead, CA! Jason’s journey with us started as an avid tester for the Good Gamer Group in college, where his passion for gaming and data analysis sparked his interest in joining Interpret. We’re excited to see the impact he’ll make on our team! Welcome to the #InterpretTeam, Jason! 🌟 #NewHire #Analyst #careers

🎉 Celebrating Excellence in Gaming Insights! For the third year in a row, Interpret’s Good Gamer Group is proud to be the #1 Gaming Panel in the United States, Canada, and the United Kingdom! Our commitment to community health and delivering top-notch insights is what sets us apart. With over 75,000 verified gamers, the Good Gamer Group is the trusted source for qualitative recruiting in English-speaking countries. Our success is built on creating a welcoming and rewarding environment where gamers feel comfortable sharing honest, thought-provoking feedback. As we look forward to 2025, we're excited to expand our success to new regions and continue delivering unmatched insights to our clients. Here’s to more milestones ahead! #GoodGamerGroup #GamingCommunity #MarketResearch #GamingInsights #gamingresearch

Grant M. Johnson, our CEO & Co-Founder, is proud to serve America On Tech (AOT) as a Los Angeles Regional Advisory Board member. Founded in 2014, #AOT prepares the next generation of #technology leaders from underestimated communities. Please join him in paving the way for a more #inclusive future in tech at the Innovators & Disruptors Awards on October 15th at the JW Marriott LA Live. Your support will directly contribute to creating more equitable access to technology education and empowering future tech leaders.

Happy Labor Day! 🎉 On Labor Day, we pay tribute to the hard #work, dedication, and contributions of #workers who keep our nation strong and flourishing. Our office will remain closed today, in observance of Labor Day. Whether you're taking a well-deserved break, spending time with loved ones, or simply relaxing, we hope your Labor Day is filled with joy and #gratitude. #LaborDay

We surveyed our Good Gamer Group community to understand how their gaming expenditures have evolved over the past year. Here are the top 4 trends we found: 1️⃣ Physical Games Decline: There's been a noticeable drop in physical game purchases, from 39% of gamers last year to just 29% this year. 2️⃣ Rise in Single-player Expansions: Interest in single-player expansions has grown, with 31% purchasing them this year, up from 24% last year. 3️⃣ Season and Battle Passes Dip: We're seeing a decline in the popularity of season and battle passes, with only 16% buying season passes this year compared to 29% last year, and battle pass purchases dropping from 33% to 24%. 4️⃣ Game-Related Merchandise on the Rise: Spending on game-related merchandise has increased from 22% last year to 28% this year. The survey was carried out within the Good Gamer Group community. Good Gamer Group is a dedicated panel of gamers owned by Interpret, utilized for its research offerings. This panel boasts over 70,000 Authentic Verified Gamers across North America, the UK, and Australia. Need more information? Contact Sales: [email protected] #GamingTrends #GoodGamerGroup #MarketResearch #GamingCommunity

In today’s fast-paced gaming industry, understanding what makes a game a breakout success is key to staying ahead of the competition. That's where our new Syndicated Teardown under the inDev product line comes in. Our Syndicated Teardowns deconstruct the biggest games making waves in the industry. Created by our team of seasoned inDev experts, each teardown examines why a game is worth paying attention to, what gameplay elements contributed to its success, and how it captured the hearts of players and the press. 🎯Key Questions Answered: ❓What made this game stand out in the crowded market? ❓What are the fundamental gameplay aspects that led to its success? ❓What marketing strategies were employed, and how did they resonate with players? ❓What areas could be improved, and how can we apply these insights to other games? ❓What genre and market dynamics did the game navigate? Core Focus Areas: ✔️Understanding: What, why, and how the game succeeded. ✔️Core Design: The most innovative parts of the game. ✔️Key Learnings: Actionable takeaways for your own projects. ✔️Market Overview: The competitive landscape and the game’s differentiation. ✔️Marketing Insights: Lessons from the game’s approach to winning over players. Ready to power up your game development process with insights from the industry’s best? 🔗 https://lnkd.in/g7QheVi5 #GameDev #inDev #SyndicatedTeardown #MarketingInsights #gamingresearch

As Gamescom approaches, we surveyed our Good Gamer Group community to understand their perspectives on live-service games. Here are the top 5 insights you need to know: 1️⃣ Living Games: Gamers value the continuous updates and new content provided by live-service games, keeping the games alive to play with online friends locally or across the globe. 2️⃣ Mixed Views: Live service games are divisive. Gamers express concerns about predatory monetization, including battle passes and additional content costs. ➡Some feel they can become 'endless money pits' and prioritize profits over player experience. 3️⃣ Battle Passes Implementation: While some appreciate the opportunity to earn exclusive in-game items and cosmetics, others argue they're just a costly gateway to exclusive content or can create a pay-to-win scenario. ➡Opinions on battle passes are split. 4️⃣ Preservation Concerns: Server dependency means that the longevity of live-service games is tied to their profitability and continued support from developers. ➡ Gamers are concerned about losing access to paid content if a live-service game is discontinued. 5️⃣ Community-Centric Development: Gamers believe that the success of live-service games depends on developers paying attention to the community. ➡They appreciate it when developers make changes based on community feedback, which enhances the gaming experience. If you are attending Gamescom this week, make sure to contact our research directors, Michael Murphy 🔜 Gamescom and Alexander Oldring, to book a meeting with them. #GamingTrends #Gamescom #GoodGamerGroup #MarketResearch #GamingCommunity