tgthr.

Creative tropes brands need to steer clear of this festive season BestMediaInfo.com spoke to creative leaders to know their opinions on some overused festive narratives, cliche visuals and overlooked mistakes that brands need to avoid as brands jump onto the festive bandwagon. Abhik Santara | Juneston Mathana | Adyasha Roy Tomar | Kartik Smetacek | Navin Talreja | Anadi Sah

Founded by Aalap Desai, Rahul Vengalil and a team of seasoned professionals, tgthr. was born out of a shared desire to break free from traditional agency norms. As the agency celebrates its first anniversary, Desai shares the story behind its conception, what sets it apart, the people who help create good work and more. Follow the link in the comments to know more! #advertising #marketing #samosasnippets

THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. The Harpic Loocator - Harpic India x tgthr. Men pee anywhere, cause they can. What do women do? Based on this simple insight, something all women have felt at some point, tgthr. brought home a well deserving Silver Lion. Full disclosure? This post is going to be a fanboy piece of <Aalap Desai> and his awesome team. Launched with a beautiful film that focused on the pain points of women finding washrooms they can use, the resolution was an app that helps women locate clean washrooms that are backed by ratings and reviews. This campaign has truly made an impact and this app has been downloaded by over 50K+ people, on Google Play Store alone. As an agency, The Hubverse has been in this space for over 3+ years and truly salute the efforts of tgthr for bringing home a Cannes in under a year making it the youngest agency to ever win a Cannes. Cheery on top? Also the only Independent agency to ever achieve this feat from India. Hats off to everyone who worked on this campaign. We hope to connect and host you guys someday at the The Hub Bengaluru Aalap Desai, Devang Bhavsar, Hitank Kedia, Bharathwaaj Subbu, Pragati Rana, Anadi Sah, Anirudh Venugopal, Vibhor Yadav, Rahul Vengalil Tell us your thoughts on this campaign in the comments.

Marry advertising and flirt with content. Rahul Vengalil, CEO & Co-Founder of tgthr., writes on the journey to creating more effective content. Join e4m's WhatsApp Channel - https://lnkd.in/dHupynWW #e4m #rahulvegalil #tgthr #ceo #founder #advertising