In the latest #Floor9 episdoe, the Lab’s strategy team (Adam Simon, Chelsea Freitas, Katy Geisreiter) assembles to discuss the highlights from the results of our latest Futurecaster survey! Every year, in partnership with Dynata, we survey 2,500 smartphone owners aged 16-74, asking them about their awareness, past and planned usage, and perception of emerging technologies and media channels. This year, the results showed noteworthy developments across a wide range of innovation territories. For example, awareness of #GenerativeAI tools continues to grow, with 55% of respondents saying they have heard of them, up from 36% who said so last year. Listen now to learn more about Futurecaster and the key insights we learned from this year’s survey: https://lnkd.in/erJgHGg4
IPG Media Lab
Advertising Services
New York, NY 6,499 followers
Helping our clients figure out media innovations and adapt to disruptive changes since 2006.
About us
Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change.
- Website
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http://www.ipglab.com
External link for IPG Media Lab
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- technology, marketing, Advertising, Brand strategy, Disruption management, and Consumer Behavior
Locations
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Primary
100 West 33rd Street
New York, NY 10001, US
Employees at IPG Media Lab
Updates
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Last week, #BratSummer breached barriers of its online niche and crossed over into the mainstream news cycle, thanks to Vice President Kamala Harris embracing the Brat memes as she launched her presidential bid. What is brat summer? Why is it having such a cultural moment? And what brands can learn from its rise and fall? Here's our take: https://lnkd.in/ePJU4jib
The Rise and Fall of a “Brat Summer” — and What Marketers Can Learn from It\
Richard Yao on LinkedIn
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This month on #Floor9, the Lab team assembles for a panel discussion on the future of the #entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars market reality. In this episode, host Ryan Miller is joined by Chelsea Freitas, Tom Trudeau, and Richard Yao to break down the various issues facing the entertainment world today and point to the best practices going forward. Listen now: https://lnkd.in/eDRc5R33
Episode 159: After the "Streaming Wars," What's Next for Hollywood?
https://acast.com
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Welcome to the #vibecession, where the vibes are off, even if the numbers say otherwise! Although financial institutions can’t single-handedly fix the complex broader issues feeding into it, they have a key role to play in easing widespread financial anxiety and gaining consumer trust. Our content manager Richard Yao dives into this intriguingly paradoxical phenomenon and offer takeaways for financial service brands: https://lnkd.in/eb6TJhpr
Decoding the Ongoing “Vibecession” and Spreading Financial Anxiety
Richard Yao on LinkedIn
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#ICYMI In the latest #Floor9 episode, co-hosts Adam Simon and Ryan Miller took a deep dive into #AppleIntelligence, the ChatGPT integration, its impact on the #AI competitive landscape, and more. Listen now to hear our analysis on how Apple's recent #WWDC announcements will impact the #GenerativeAI arms race: https://lnkd.in/e26K9raF
Episode 158: Apple Intelligence & Other WWDC News | Floor 9
shows.acast.com
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#ICYMI, here's our take on Apple's official foray into the #AI race. Recapping Apple's #WWDC announcements, our content manager Richard Yao dives into Apple's "safe yet impressive" approach to AI integration, the headline-grabbing partnership with OpenAI, and more must-know tidbits for brands. Read here: https://lnkd.in/eqA4JKzS
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May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments. In this episode, Chelsea Freitas from our strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences. Listen now: https://lnkd.in/eaMQEDDa
Episode 157: 2024 Developer Conferences are all about AI | Floor 9
shows.acast.com
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In response to the downstream effects of the Covid pandemic, Canadian consumers are "increasingly embracing the flexible, based less on what everyone else is doing, but more on what they want and yearn for as individuals," our Canadian ambassadors, led by Kelvin Mak, wrote in the latest Canada POV on #Outlook2024 trends. Read more here: https://lnkd.in/g8578PWK
Outlook 2024: Canadian POV
medium.com
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Besides the obvious reasoning of “giving the audience what they want,” the forces behind the surge of video podcasts lately are multifaceted: the explosion of celebrity-led podcasts, the deployment of short video clips as lead-generation, and the need for diversifying revenue streams. Let’s look at them one by one. Our content manager Richard Yao dissects the what rise of Video Podcasts says about the podcasting industry in 2024: https://lnkd.in/edmZU_ux
The Rise of Video Podcasts, and What It Says about the State of the Podcasting Industry
Richard Yao on LinkedIn
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Meta has had a busy fortnight between launching the #Llama3 models and opening its VR platform #HorizonOS to third-party device makers, to bringing #MetaAI to its services and Ray-Ban smart glasses. Taken together, these moves represent a concerted push by Meta toward building out key components of the #metaverse as open and interoperable layers. At last, Meta is aligning its #VR strategy to its open-source approach to #AI. Here's our analysis on Meta's long game, written by our content chief, Richard Yao: https://lnkd.in/exExkxAz
How Meta’s AI & XR Strategies Are Aligning At Last
Richard Yao on LinkedIn