Wonderful time connecting with our friends at OCVIBE and many more across industries last night – the vision is coming to life! A special thanks to the entire team at OC Sports & Entertainment, Bill Foltz, Graham Siderius, Andrea Berryman, Forrest Lockwood #OCVIBE #partnerships
Innovative Partnerships Group
Business Consulting and Services
Los Angeles, CA 3,474 followers
A next generation partnership & naming rights agency that maximizes value for Prestige Brands and Global Properties.
About us
Innovative Partnerships Group is a leading business development company that generates long-term revenue for global brands and property rights holders in sports and entertainment, Universities, Municipalities, Healthcare and Real Estate. Innovative Partnerships Groups studio model is comprised of four unique divisions. Please visit us at ipg360.com With extensive expertise in Naming Rights, Founding Partnerships, and Public-Private Projects, Innovative Partnerships Group has reimagined partnership marketing with a new approach.
- Website
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http://www.IPG360.com
External link for Innovative Partnerships Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Naming Rights, Founding Partnerships, Partnership Marketing, B2B Partnerships, Valuation & Analytics, Creative Solutions, Sponsorship, healthcare, Universities, Real Estate, Global Brands, Sponsorship Valuation, Sponsorship valuation, Sponsorship ROI, Sponsorship evaluation, and smart cities
Locations
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Primary
11111 Santa Monica Blvd
Suite 820
Los Angeles, CA 90025, US
Employees at Innovative Partnerships Group
Updates
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While half of credit unions allocate less than 50% of marketing budgets to sponsorship, respondents indicated that partnerships are important to their marketing mix, overall growth of their company, and expansion into new markets. #creditunions #partnershipsurvey #namingrights #sponsorship #mac2024
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Congratulations Anaheim Ducks! Joining Victory+, OTA station for local telecasts fits well with your #1 project in the National Hockey League (NHL) with OC Sports & Entertainment and transforming Orange County into a sports and entertainment hub! For more on story visit -> https://lnkd.in/g8eibwU9
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Thank you to the Credit Union Times for writing about our 2nd Annual Sponsorship and Naming Rights Study in its Executive Briefing newsletter. Innovative Partnerships Group again takes an in-depth look at sponsorship, naming rights trends and best practices to help credit unions maximize their sponsorship investments and understand critical best practices when negotiating and executing partnerships. Check back for more results and look for Jeff Marks, Innovative Partnerships Group’s CEO, who will share more cutting edge results from the study at the annual MAC Conference on September 10, 2024 in Los Angeles. The Executive Briefing newsletter can be accessed here through paid subscription: https://lnkd.in/gSbQJARs #creditunions #partnershipsurvey #namingrights #sponsorship #mac2024
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Hospitals view emerging, non-traditional brands as threats to their partnerships in the future. It is essential to lock up additional designations when negotiating new partnerships or renewals, in addition to adding service offerings. Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights
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Thank you MAC! We look forward to speaking at the MAC Conference on September 10 with our esteemed credit union panelists to discuss the cutting edge results from our annual sponsorship study and how credit unions can maximize their return on sponsorship, naming rights and NIL investments. Marketing Association of Credit Unions #sponsorship, #namingrights, #creditunions #2024MAC
✨ #MAC2024 Speaker Spotlight ✨ Marci Francisco & Jeff Marks Whether you have a current naming rights partnership or are new to the sponsorship space, and irrespective of your asset size, this session will demonstrate how to leverage partnerships as part of your overall marketing mix and provide benchmarking research and actionable insights to decision-makers who support and influence future partnership marketing activities. 🗓️ Sept 9 - 11, 2024 📍 Loews Hollywood Hotel ✍️ macnetwork.org/mac2024/
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Ninety-five (95) percent of hospitals surveyed, who indicated a naming rights partnership, have either a jersey entitlement (such as a soccer kit), patch or other form of uniform branding. Training center entitlements are also popular, with 55 percent showcasing the connection between hospitals and treatment of athletes (and in some cases, consumers). Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights
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There is an opportunity to strengthen sponsorship activation and measurement programs to more adequately measure the unaided brand awareness of sponsorship, for patients and employees, which is a critical element for healthcare sponsorships. Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights
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We want to give a huge shout out to our dear friend and colleague Matt Rossetti and architects at ROSSETTI on expanding the latest potential renovation project at Arthur Ashe Stadium! Very exciting! https://lnkd.in/gtcV_2dD
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Non-media and media were ranked the highest ranked asset classes among respondents. Intellectual property was a polarizing category, as about 1/3 ranked it last, while 1/3 ranked it first. The difference in opinions on asset categories reflects the importance of tailoring partnership deals to satisfy different marketing objectives among those in this industry. #hospitals #partnershipsurvey #namingrights Find out more at -> https://lnkd.in/gewY47P3
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