Innovative Partnerships Group

Wonderful time connecting with our friends at OCVIBE and many more across industries last night – the vision is coming to life! A special thanks to the entire team at OC Sports & Entertainment, Bill Foltz, Graham Siderius, Andrea Berryman, Forrest Lockwood #OCVIBE #partnerships

While half of credit unions allocate less than 50% of marketing budgets to sponsorship, respondents indicated that partnerships are important to their marketing mix, overall growth of their company, and expansion into new markets. #creditunions #partnershipsurvey #namingrights #sponsorship #mac2024

Congratulations Anaheim Ducks! Joining Victory+, OTA station for local telecasts fits well with your #1 project in the National Hockey League (NHL) with OC Sports & Entertainment and transforming Orange County into a sports and entertainment hub! For more on story visit -> https://lnkd.in/g8eibwU9

Thank you to the Credit Union Times for writing about our 2nd Annual Sponsorship and Naming Rights Study in its Executive Briefing newsletter. Innovative Partnerships Group again takes an in-depth look at sponsorship, naming rights trends and best practices to help credit unions maximize their sponsorship investments and understand critical best practices when negotiating and executing partnerships. Check back for more results and look for Jeff Marks, Innovative Partnerships Group’s CEO, who will share more cutting edge results from the study at the annual MAC Conference on September 10, 2024 in Los Angeles. The Executive Briefing newsletter can be accessed here through paid subscription: https://lnkd.in/gSbQJARs #creditunions #partnershipsurvey #namingrights #sponsorship #mac2024

Hospitals view emerging, non-traditional brands as threats to their partnerships in the future. It is essential to lock up additional designations when negotiating new partnerships or renewals, in addition to adding service offerings. Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights

Thank you MAC! We look forward to speaking at the MAC Conference on September 10 with our esteemed credit union panelists to discuss the cutting edge results from our annual sponsorship study and how credit unions can maximize their return on sponsorship, naming rights and NIL investments. Marketing Association of Credit Unions #sponsorship, #namingrights, #creditunions  #2024MAC

Ninety-five (95) percent of hospitals surveyed, who indicated a naming rights partnership, have either a jersey entitlement (such as a soccer kit), patch or other form of uniform branding. Training center entitlements are also popular, with 55 percent showcasing the connection between hospitals and treatment of athletes (and in some cases, consumers). Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights 

There is an opportunity to strengthen sponsorship activation and measurement programs to more adequately measure the unaided brand awareness of sponsorship, for patients and employees, which is a critical element for healthcare sponsorships.  Find out more at -> https://lnkd.in/gewY47P3 #hospitals #partnershipsurvey #namingrights

We want to give a huge shout out to our dear friend and colleague Matt Rossetti and architects at ROSSETTI on expanding the latest potential renovation project at Arthur Ashe Stadium! Very exciting! https://lnkd.in/gtcV_2dD

Non-media and media were ranked the highest ranked asset classes among respondents. Intellectual property was a polarizing category, as about 1/3 ranked it last, while 1/3 ranked it first. The difference in opinions on asset categories reflects the importance of tailoring partnership deals to satisfy different marketing objectives among those in this industry. #hospitals #partnershipsurvey #namingrights Find out more at -> https://lnkd.in/gewY47P3