Today, IPG Mediabrands introduced our Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that allows our clients to reduce their carbon footprint without compromising ad performance. Learn more about how this approach intends to reduce the industry's carbon footprint in this AdExchanger article: https://bit.ly/3VIwr7T #IPGMediabrands #ClimateActionMarketplace #SustainableAdvertising #AdTech
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
100 W 33rd St
New York, NY 10001, US
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Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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Another successful Cannes Lions in the books! Congratulations to our collective agencies across IPG Mediabrands for an exceptional showing this year with 13 Lions along with 53 shortlists! This achievement is a reflection of the innovation and creativity of our teams in delivering impactful results. Here's to celebrating excellence and continuing to shape the future of media and advertising with our clients and partners! Cannes Lions International Festival of Creativity #IPGMediabrands #CannesLions2024
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Cannes Lions International Festival of Creativity is known for its inspiring and innovative content, and 2024 was no different. This year, Martin Bryan, Global Chief Sustainability Officer of IPG Mediabrands, was featured on Givsly's Path to Responsible Media panel at The Impact Hub! Martin and other industry leaders discussed the need for the advertising technology sector to move towards net-zero emissions, and provided valuable insights into how environmentally conscious brands are producing and purchasing green media products. Keep an eye on our page for more recaps from Cannes! #IPGMediabrands #CannesLions2024 #ResponsibleMedia #ThoughtLeadership
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What an iconic wrap up to Cannes 2024! IPG Mediabrands' fabulous La Vie en Shows: A Drag Brunch, brought the house down with show-stopping performances from legendary drag duo Marti and their drag daughter Peachez. This event not only showcased the fierce pair but also shared exclusive insights into how UM Worldwide, TRAVERSE32, and göt2b brought to life the groundbreaking film “Queen of New York" that followed Marti's run for City Council in New York City. We’ll continue serving legendary moments to reshape perspectives and ignite meaningful change as the week comes to a close. Cannes Lions International Festival of Creativity #IPGMediabrands #CannesLions2024 #DragBrunch #QueenOfNewYork
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For the seventh year, The Unstereotype Alliance - a thought and action coalition that seeks to eradicate harmful stereotypes in all media and advertising content - hosted its annual members event at the IPG Mediabrands Villa. This annual gathering brings together members and allies to share their vision for the future and featured an open conversation among powerful speakers including Sara Denby of UN Women, Lynn Lewis, Global CMO of IPG Mediabrands, along with Julia Boortsin of CNBC; all reflecting on the business case for responsible and purposeful advertising. For more exclusive coverage from Cannes Lions International Festival of Creativity, check back with us throughout the week! #IPGMediabrands #UnstereotypeAlliance #CannesLions2024
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Unleashing the Transformative Trio at the IPG Mediabrands Villa, put Brand, Adtech, and Martech center stage. Meredith Gruen of IPG Mediabrands moderated a panel of leaders who together formed the perfect “Thursday Night Football” team. Amy McDevitt of Amazon , Kate Jalkut of GEICO and Lenore Lang of Salesforce broke down their game-winning plays, innovative thinking, and transformative marketing. We even had special guest Andrew Whitworth stop by to share his thoughts on the importance of teamwork and collaboration in bringing this partnership to life. Get ready for creativity at its finest as we continue to showcase more industry champions at Cannes! #IPGMediabrands #CannesLions2024 #TransformativeTrio #ThursdayNightLights
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The conversation around online wellbeing and protecting our youth is one everyone in digital marketing should be having. At Cannes 2024, in partnership with Kenvue and The 614 Group, we welcomed industry leaders to the IPG Mediabrands Villa for a session called Protecting our Youth, featuring an exclusive fireside chat with Kenvue's Mark Proulx alongside KINESSO's Sean Muzzy. The conversation explored the responsive responsibility we all have to protect the youth of today across evolving digital platforms. Check in with us in the coming days as we continue to champion more meaningful change at Cannes! #IPGMediabrands #CannesLions2024 #ResponsibleMedia #OnlineSafety
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In honor of PRIDE and the Queen of New York's recent premiere, Marti and their drag daughter, television personality Peachez, will be at the Cannes Lions International Festival of Creativity. The fearless and exceedingly fierce drag duo will be performing a Drag Brunch at the IPG Mediabrands Villa, sponsored by Google. You will not find a more entertaining way to end the week! #PRIDE #QueenOfNewYork #IPGMediabrands UM Worldwide TRAVERSE32
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Our excellent programming at the IPG Mediabrands Villa continued when Dawn Reese of Mediabrands Content Studio was joined by Amazon's Latasha Gillespie, MAGNA Global's Dani Benowitz, and the brilliant Gabrielle Union! For their session, Entertainment Wins: Captivating Audiences with Original Content, the panelists explored the importance of not only reaching customers, but deeply engaging and entertaining them to create meaningful connections that enrich everyday lives. Follow along and we bring you more great content from the IPG Mediabrands Villa at Cannes Lions International Festival of Creativity throughout the week. #IPGMediabrands #MAGNA #CannesLions2024 #PremiumContent
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Tuesday's first session from the IPG Mediabrands Villa, The New World of Creator Led Content, brought together some of the top minds in the industry to share key insights on how creators are merging their unique perspectives with multi-screen experiences to break traditional boundaries. The panel, moderated by TikTok's Jack Bamberger, featured Luke Townsin, also of TikTok, along with Kenvue's Matthew Fantazier, and TikTok creator The Rapping Chef. Check in with us throughout the day for more sessions from the IPG Mediabrands Villa at Cannes Lions International Festival of Creativity. #IPGMediabrands #CannesLions2024 #CreatorContent #ContentMarketing #ThoughtLeaders
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