🎙️ New Episode Alert! In our upcoming Getting to Aha! Greatest Hits episode, we sit down with John Zogby, Senior Partner at John Zogby Strategies, to dive deep into the art and impact of polling 🗳️. 🌍 Join us as we explore how polling shapes leaders, decisions, and communities whether it's politics, business, or societal change—public opinion matters! 🔗 Tune in now and discover how polling gives a voice to the people! #Polling #Leadership #PublicOpinion #Podcast #GettingToAha #JohnZogby
iResearch, Inc - iResearch.com
Software Development
Washington, DC 187 followers
Empowering users to conduct online focus groups quickly, easily and affordably in any language.
About us
iResearch empowers you to know why. Now you can quickly, easily and affordably delve into thoughts, feelings and reactions of your customers, employees, or any audience you want. With online focus groups you can… … test advertising from print to animatic storyboards to final video; … determine website friendliness and usability; … get feedback on software or mobile apps; … evaluate new packaging; … get input and insights on a new product or service; … learn more about your customers, employees or members; … design better surveys based on participant insights iResearch is easy to use and purpose built to meet the demands of sound market research.
- Website
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http://www.iresearch.com
External link for iResearch, Inc - iResearch.com
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Focus Groups, Customer Discovery, Validation, Market Research, Customer Satisfaction, Employee Satisfaction, Product Development, Buying Decision Process, Surveys, and Advertising Test
Locations
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Primary
2010 Hillyer Place NW
Washington, DC 20009, US
Employees at iResearch, Inc - iResearch.com
Updates
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📈 Rick Denton, Managing Principal at EX4CX, knows that improving the customer experience drives real business results. But guess what? The COO and CFO? Not so much. 👀 They need to see it, not just believe it. So, here’s the challenge: Are you truly listening to your customers? Are you acting on what you’ve learned? Are you showing the rest of the company the business value of those actions? Rick joins host Darshan Mehta on the latest episode of Getting to Aha! to discuss strategies for CX success, and much, much more. #cx #insights #gettingtoaha
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🚨 PSA: Listen to customers BEFORE they leave! Rick Denton, Managing Principal at EX4CX, and his team took a proactive approach to customer feedback. Instead of waiting until customers left (because most don’t say a word after they’re gone), they focused on the pain points customers experienced—the ones they mentioned and the ones observed before reaching the cancel point. The result? 🚀 By addressing those issues early, they slashed cancel rates and unlocked a $50,000,000 revenue increase. To hear more about Rick and his teams’ approach to listening, learning, and leading with action, listen to the new episode of Getting to Aha!, where he joins host Darshan Mehta for a fascinating chat. Check out the full episode in the comments below. #cx #insights #gettingtoaha
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Rick Denton, Managing Principal at EX4CX, had an epiphany that changed everything. "Why would I think I need to abandon project management? That's actually the glue. That's the foundation!” 🔄 That realization became the driving force behind the company's approach to customer experience—merging the outside-in perspective of the customer with the inside-out strength of process and execution. To learn more about this powerful combination, tune into the latest episode of @Getting to Aha!, where he joins host Darshan Mehta. Check out the full episode in the comments below. #cx #insights #gettingtoaha
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Stephen Griffiths says that the future of insights is iterative, integrated, and cross-functional. Best-in-class companies no longer isolate customer insights – they continuously loop them into every stage of the marketing mix. From analyzing advertising messages to working with sales teams and creatives, it’s all about refining each iteration based on real feedback. The key? Test, learn, and improve – constantly. Stephen is Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network and he joins Darshan Mehta on this Greatest Hits episode of Getting to Aha! 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha
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🚀 Excited to share the upcoming episode of Getting to Aha! featuring Rick Denton, Managing Principal at EX4CX! 📈 Rick dives deep into the importance of not just listening to your customers but also demonstrating the tangible business value of those insights. Tune in now to learn more! 👇 #CustomerExperience #BusinessValue #Leadership #Podcast #GettingToAha #CX
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Journey mapping is essential for businesses looking to optimize the customer experience. By charting emotions and pinpointing pain points at every stage, companies can prioritize where to focus their efforts. Whether it’s introducing a new feature in an app or adjusting an existing flow, understanding where friction exists is critical. To learn more about smart journey mapping, reacquaint yourself with this special Greatest Hits episode of Getting to Aha!, where Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network, joins host Darshan Mehta. 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha
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Conflicting data points? Don't panic! When one metric says "good" and another says "bad," it’s a signal to dig deeper: Gather more insights Look at market trends Analyze similar product data Whether it's quantifying Nielsen panel results or diving into qualitative feedback, a broader set of data points gives clearer direction. Stephen Griffiths says that instead of getting stuck between two conflicting insights, expand your perspective. When 10 data points tell a story and 7 of them align, you know which way to go. Quality over quantity – that’s the key to making informed decisions. For more from Stephen, Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network, get up to speed with this Greatest Hits episode of Getting to Aha!, where he joined host Darshan Mehta. 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha
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📊 The concept of measuring emotions is an intriguing challenge. Emotions aren’t typically something people quantify, yet when it comes to work—especially when significant investment is involved—understanding and measuring emotional impact is essential. The core purpose of corporate gifting is to evoke emotions, and while the idea of measuring that might seem unconventional, it’s crucial for scaling successful gifting programs. 😊 Millie Tadewaldt, the founder and CEO of Brilliant, says that this approach has been their focus: to deliver meaningful, scalable gifting experiences by understanding and measuring the emotions they create. For more insights from Millie, as well as some actionable strategies for business success, tune into the latest episode of Getting to Aha!, where she sat down with host Darshan Mehta for a fascinating conversation. Check out the full episode in the comments below. #corporate #business #gettingtoaha
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🚀 New Episode Alert! 🎙️ 🧠 In our upcoming Getting to Aha! Greatest Hits episode, we sit down with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands, to uncover the secret sauce of consumer insights. 🔍 Stephen shares a powerful truth 🎧 Don’t miss out on this insightful conversation! Tune in now and discover how to unlock hidden opportunities through the eyes of your consumers. #ConsumerInsights #Strategy #Podcast #Innovation