The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV
Iterable
Software Development
San Francisco, California 32,524 followers
Iterable is the top-rated AI-Powered Customer Communication Platform
About us
Iterable is the top-rated AI-Powered Customer Communication Platform that enables brands like Redfin, Priceline, Calm, and Box to deliver joyful experiences with harmonized, individualized and dynamic cross-channel communications at scale.
- Website
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http://iterable.com
External link for Iterable
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- SaaS, Growth Marketing, and Customer Engagement
Locations
Employees at Iterable
Updates
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Despite their plans to ditch third-party cookies (a.k.a. Privacy Sandbox) in Chrome for good, Google announced they’re keeping them around. After testing and receiving feedback, Google realized that crumbling this cookie was going to be more complex than they thought. 🍪💻 Instead of removing third-party cookies, they’re rolling out a "new experience" in Chrome with more privacy controls and IP protection in Incognito mode. Marketers, you can breathe a sigh of relief. But don’t forget: zero- and first-party data are still the golden tickets for personalized user experiences. TL;DR: Google’s third-party cookie breakup isn’t happening. Learn more on the blog ⬇️ https://lnkd.in/ee5sYdcz
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The Body Coach grew from a one-man show handing out fliers in the park to a healthy lifestyle digital hub with over 600k transformations. How did they do it? Personalization. 💪 Fitness is personal, and that’s why The Body Coach team knew that a one-size-fits-all mentality would never work for their diverse clientele. With the help of Iterable, the team was able to share tailored fitness and meal recommendations unique to their clients' specific lifestyle preferences and dietary needs. This strategy helped The Body Coach team provide even greater value to their audience, while also expanding their reach and engagement. Listen to the full Activate Tour: London session from Emmanuel Penalba, CRM Manager at The Body Coach, and many more on-demand now ⬇️ https://lnkd.in/etxnZGck
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The WHOOP team, using Iterable and Hightouch, are pros at building powerful muscles and engagement 💪💬 Check out this this live session from our 2024 Activate Summit, Aoife O'Driscoll, AVP of Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.
WHOOP uses Hightouch and Iterable to send personalized messages that drive members to engage in fitness challenges. By putting their data to work, they increased engagement by 128%! 💪 Want to learn how? Check out this video from Iterable’s 2024 Activate Summit, where our own Kashish Gupta presented alongside Aoife O'Driscoll, WHOOP’s AVP of Lifecycle Marketing. https://lnkd.in/egEdqn2B
How WHOOP Uses a Composable CDP To Boost Member Engagement
hightouch.com
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Trying to re-engage an audience can feel like a fruitless full court press, but with the help of Iterable’s Next Best Action (NBA), your team’s efforts will be a slam dunk! 🏀 This AI-powered feature helps your team identify which campaigns need a fresh spin, drafts new game plans, and even suggests the perfect lineup of audience segments. With NBA, you'll be swishing those engagement goals in no time. Ready to get in the game and let NBA help you score big? Read the full blog post written by Iterable Product Marketing Manager Taylor Briggs ⬇️ https://lnkd.in/ePccfyB6
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Using AI to create and send spam emails 🙅♀️ Using AI to create and send emails so personalized, they leave your customers wondering “How did they know I was just thinking about this?”👍 AI has become the marketer's new secret weapon, and for good reason. But like any innovation, it's all about finding the right use case. Iterable's AI Suite is here to ensure your marketing efforts are more "nailed it" than "failed it." Ready to take your marketing game to the next level? Learn more about Iterable's AI Suite in this blog post ⬇️ https://lnkd.in/eWrBfUVM
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When The Athletic needed to step up their cross-channel game, they called in the MVP of personalization—Iterable! From breaking news to in-depth analyses, Iterable helped The Athletic deliver a hyper-personal cross-channel experience to keep fans in the know from anywhere 🏟️🏆 With over 400 editorial staff members covering everything from the NFL to the EPL, The Athletic's personalized and dynamic content keeps fans engaged and in the zone. After adding in Iterable’s winning combo of targeted segmentation and automated workflows, subscribers now receive slam-dunk content right when they need it. The results? A 2x increase in click-through rates and a 70% higher click rate on welcome emails! Whether you're a die-hard or a casual fan, The Athletic and Iterable are here to make sure you never miss a play. Read the full case study below ⬇️ https://lnkd.in/eivpDkHt
The Athletic Customer Story - Iterable
iterable.com
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Big reputation, big reputation, ooh, you and me, we got big (sender) reputations 🐍⛓️🎤 Just like Taylor Swift, having a good reputation is end game for marketers. While understanding exactly what goes into determining a “good vs. bad” sender reputation is not completely transparent, there are certain metrics that can positively or negatively impact sender reputation. In this blog post written by Iterable Senior Email Deliverability Consultant Rob Schneider, we take a deeper look at some of the factors that can help shape our sending practices and eventually lead to a good sender reputation. Read more ⬇️ https://lnkd.in/eTXXCbJG
What is Email Reputation?
iterable.com
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We're #hiring a new Business Development Representative (Growth) in Denver, Colorado. Apply today or share this post with your network.