IYK*

IYK*

Technology, Information and Internet

New York, New York 1,479 followers

bridging the physical and digital worlds ✶

About us

IYK bridges the physical and digital worlds by using NFC and blockchain technology. By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK. Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.

Website
https://www.iyk.app/
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2021

Locations

Employees at IYK*

Updates

  • View organization page for IYK*, graphic

    1,479 followers

    No wallet, no problem ﹡✳︎ At IYK we connect physical goods and digital experiences using NFC chips. Previously users would tap a chipped item with their phone and be able to 'claim' it by connecting an existing crypto wallet. Now with IYK Profiles, users can simply use an email to log in and claim their favorite IYK items. Onboarding to the c̲y̲b̲e̲r̲p̲h̲y̲s̲i̲c̲a̲l̲ wwworld made simple.

  • View organization page for IYK*, graphic

    1,479 followers

    What if objects could hold memories?

This is the concept that sparked our latest product, NFC-enabled Stickers aka Glimmers · ˚ * . *✧ ⋆ These stickers can be placed onto any surface. Once tapped with a phone, you’re prompted to upload a photo memory which is stored in a private feed — accessible only to those who tap the sticker. Turning everyday objects into a portal for your favourite memories. ✶ Water bottle - to capture every summit ✷ Fridge door - to record your best culinary creations ✸ Ticket stub - to remember your favourite band ✹ Pencil case - to log progress of your oil painting skills Each pack of Glimmers comes with 7 NFC-enabled Stickers and is available now for $5 with credit card or crypto ↴

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  • View organization page for IYK*, graphic

    1,479 followers

    4 reasons to design NFC chipped products: [*] build a new distribution channel [*] create new consumer experiences [*] segment and reward your community [*] enhance the physical object with a digital experience

  • IYK* reposted this

    View profile for Leah Ibrahim Sams, graphic

    Artist & Founder of POWER OF WOMEN

    🎉 🎉 POWER OF WOMEN's debut fashion line is launching on 21 MAY 🎉 🎉 I am BEYOND excited to announce that my very first fashion capsule collection, THE PARADISE COLLECTION, will be launching next week! It’s been a dream since I was a little girl to design my own clothes. To be able to launch my own collection of garments 20 years on is surreal and empowering. The limited-edition capsule collection features tiered dresses, wrap dresses and unisex shirts in three iconic prints, as well as three silk scarves. Each of the collection’s garments incorporates innovative NFC chip technology powered by IYK, enabling owners to interact with their garment’s digital twin, access exclusive content and claim future art drops. Pre-sale launch exclusively on HUG 🤗 on 21 May. Featuring a digital experience powered by IYK* Garments are modelled by the actress, Ingvild Lakou. Photography by The VOW Studio. Design Consultation by Shreya Bhan

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  • View organization page for IYK*, graphic

    1,479 followers

    Most loyalty programmes don't reward loyalty at all. They only reward purchase behaviour. While real loyalty can also look like: ✦ Being a top listener ✶ Holding limited-edition merch ✷ Attending in-person experiences All real-world actions that creators have little ownership of. This is the magic of IYK. Through chipped goods and tokenising IRL experiences, our tech unlocks an ability for creators to verify these valuable actions. Allowing creators to reward real loyalty, across the fandom.

  • View organization page for IYK*, graphic

    1,479 followers

    NEW ROLE: LEAD/STAFF ENGINEER [*] Looking to build technology that reaches the masses and sets the standard for an entirely new vertical? We are hiring a Lead/Staff Engineer to architect and implement our growing tech stack while leading and managing the IYK engineering team. If you relish the challenge of setting scaleable patterns and shipping quality code, learn more about the role and apply with the link below ↴

    Lead/Staff Engineer (Full-time) | Notion

    Lead/Staff Engineer (Full-time) | Notion

    iyk.notion.site

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Funding

IYK* 2 total rounds

Last Round

Seed

US$ 16.8M

See more info on crunchbase