Subtext

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Over the past three years, Eileen Falkenberg-Hull has done an amazing job of sharing interesting, detailed, and relevant stories about all things auto with #Newsweek readers. A recently launched pilot project allows readers everywhere to exchange texts with her and gain an even better understanding of the places she goes to and the experiences she highlights. The best part about this is that readers can ask questions, provide recommendations, and engage in real, meaningful conversations about Eileen's travels. While this project is just beginning, it offers great opportunities to evolve the #journalist-reader relationship. Learn more and sign up using the link below.

Interested in creating subscriber value? Learn how The Triangle Business Journal created value with their SMS channel for members and how they used it to increase membership. Check out our interview with Sougata Mukherjee: https://hubs.li/Q02DKwBq0

This Week in Digital Media is excited to welcome Sachi Christine K., the Director of Collaborative Philanthropy, and Elyse Poinsett, Executive Director of Digital Philanthropy of NPR as our hosts. Join the conversation: https://hubs.li/Q02D2Xx_0

Curious about the difference between SMS and MMS messaging? Check out our blog post to understand how MMS can enhance your messaging experience with multimedia content! Dive into the details and see how it compares to SMS. Read more: https://hubs.li/Q02CQ8_j0

Stay informed and engaged! Political text alerts keep your readers updated in real-time, ensuring they never miss crucial news and developments. They're a direct, reliable source of information that helps your audience stay ahead and make informed decisions. Read more about the benefits and how you can get started here: https://hubs.li/Q02C3d-Z0

David Cohn, Subtext Co-Founder, gives his thoughts on how generative artificial intelligence is poised to transform journalism and how the impact could lead to a resurgence in valuing human-created content amidst widespread automated content. Read more: https://hubs.li/Q02BVPr40

Subtext CEO Mike Donoghue spoke to The Media Leader about the use of AI summaries in the wake of Apple's AI tool, "Apple Intelligence". Read more: https://hubs.li/Q02BC88-0

Thrilled to welcome Christina Aguilera and the team at her brand Playground to the platform today. Such a fun execution with a great mission. From the WWD piece: "With its mission at the forefront, Playground will donate 1 percent of Pillow Talk’s net revenue to the Center for Intimacy Justice. Concurrently, the brand is also launching its 1-888-PLY-GRND hotline.“This hotline will be an opportunity for people to enter and win a real pillow talk with Christina, and it’s also going to talk about Playground’s social cause and mission,” said Magee. On the hotline, callers can listen to intimacy tips from Aguilera, learn about Pillow Talk, receive a discount code and share their own tips. Callers can also leave a voicemail with their phone number for the chance to receive a one-on-one call from Aguilera." More here: https://lnkd.in/gvTTtPKW

Allure Best of Beauty: The Live Event is back this October! Join the event on October 19th in New York City as they showcase their 2024 Best of Beauty winners. Get all the updates for the event with Subtext: https://hubs.li/Q02zYs-w0