JOTO PR Disruptors

Anti-PR is the marketer’s best friend. But how, you ask? We’ve answered this question with several prospects recently: What Is Anti-PR And How Does It Enhance Marketing? — Anti-PR is the fuel that runs your marketing campaign. It’s the great warm-up for your brand. Our comprehensive Anti-PR program works in tandem with your marketing program to create that all-important credibility by: — 1 - Lowering your cost per lead. An informed consumer is easier to find and to close. — 2 - Increasing your marketing ROI (return on investment). PR has a wide reach and can penetrate your marketplace by publicizing your story and your good works. Like this client who saw 679% 3 year growth working with us (below) -- 3 - Augmenting the value of your business. Anti-PR gives you a step-up on the competition: you will win a warm spot in the hearts of your customers, thus improving your overall value in the market. — Anti-PR does what marketing cannot do. If done right, it pervades every aspect, every nook and every cranny so that your marketing strategy can be implemented without the emotional barriers that inhibit customers from purchasing, calling, or doing whatever else you want them to do. — To be blunt, if those emotional barriers are removed, your marketing can actually work. -- Are you a Founder looking to Disrupt your industry in the smartest way? We can help. Book a call with us for a consult: https://hubs.la/Q02Mp-dY0

Keep Your Feet on the Ground and Your Head in the Clouds — We see many startups with groundbreaking tech but no feasible plan to bring it to market. Their head is in the clouds, but their feet are far from the ground. That's where we come in: — Dream Big, Act Smart: Your vision is your North Star, but your actions are the compass. We help you craft bold narratives that captivate, while ensuring your strategies are rooted in achievable steps. — Innovate with Purpose: Disruption for the sake of disruption is a dead end. We guide you to innovate with a clear purpose, aligning your big ideas with practical implementation. — Think of it as dreaming big while staying grounded. — Real-World Examples: Take the case of a client who had a revolutionary product but struggled with execution. We helped them streamline their PR strategy, balancing their innovative vision with practical steps. — The result? Increased media visibility and a solid market presence. — Stay Agile: Your strategies need to be flexible enough to adapt to new trends while staying true to your core vision. — Boldness Meets Reality: We’re all about bold, disruptive PR, but we never lose sight of what’s achievable. By combining big dreams with smart, practical steps, we turn visionary ideas into tangible successes. -- Want to get the scoop on exactly how we deliver ROI for our PR clients? Get the free e-book here: https://hubs.la/Q02MpWNk0

Ever wondered how diversity can be a strategic advantage in sports tech? Join us as we talk with Marilou McFarlane, CEO and founder of Women in Sports Tech, Inc. Tech, on Disruption / Interruption. https://hubs.la/Q02MlVb30

Ignore the critics… Only mediocrity is safe from ridicule. YOU AREN’T FOR EVERYONE. As a matter of fact, that’s a good thing. Make a splash or disappear. That’s the way it works in 2024. It’s no longer enough to put a few articles together, make a Press Release from time to time, etc. To stand out today, you have to stake your bold claim. Plant your flag. And when you stake your claim, friction is the natural byproduct. Embrace it. ---- 📌Are you a Founder looking to Disrupt your industry in the smartest way? We can help. Book a call with us for a consult: https://hubs.la/Q02MbqxK0

Which of these qualities does your brand identify with? - Authentic Communicator - Culturally Adaptable - Strong Brand Voice - Innovative Thinker - Bold Risk-Taker - Unconventional - Transparent - Disruptive - Resilient At JOTO PR, we help you tick all these boxes ----- 📌Want to see what your PR IQ is? Take our free quiz and find out how you rank: https://hubs.la/Q02M3dDL0

3 steps to measurable PR results:

The VAST majority of tech startups (~90%) fail — just a fact of life. But our guess is that SO MANY more could win if they got things sorted right from the start. Startups, ask yourself these 8 critical questions: - What’s your unique value proposition? - What problem are you solving? - Who is your target audience? - Is there market demand? - Have you the right team? - How will you monetize? - How will you fund? - Can you scale? Too many startups are doomed from the beginning because they never sat down and asked real questions. Once you ask these questions, your brand voice becomes so much clearer as well — the right questions early, set you up for success when things get, let’s just say, INTERESTING.

“Summer Fridays” & the 4 Day Workweek have been HOT topics recently. Let’s talk about how JP Morgan Chase & Goldman Sachs are framing this idea with their customers. The idea has obvious benefits for the employees, right? More free time, extra day off. But the reduction in productivity, not to mention a change in company culture toward more laxity aren’t ideal for the companies above. The modern twist on this problem is that PEOPLE CAN WORK FROM HOME. Offering work from home (WFH) days seems like an obvious compromise, right? Organizations may see them as interchangeable, but there’s a major difference from working remotely and being completely off duty. A MASSIVE difference, in fact. With so many companies adding WFH options, and moving toward 4-day workweeks, and doing so in the public eye, pressure gets added to big companies to make a move. But for the really large companies, adding even 1 slight change to the schedule could impact literally thousands of people — and thousands of work hours for the company. What do you think? Should companies move toward 4-day workweek and more WFH options? Or are they justifiably hesitant to make the move? Relevant article link: https://hubs.la/Q02KNtpM0

AI is amazing, but this??? It’s impressive, yes, but does it solve any specific problems? Who is the ideal audience for this tech? It’s true that tech is changing industries. (Tech is also changing how people store tomatoes apparently) The question I have for you is this: Would you pay money for this feature? Samsung

New episode of Disruption / Interruption is live!!🚀Check out the full episode here👇 https://hubs.la/Q02LwRC00