This month is Women's History Month, and as a female-founded and woman-owned brand, it is an especially exciting time for our company.
We were founded by two women — Jessica Hershfield and Kaitlyn Lo. After attending Stanford University together and beginning careers in tech and finance, we realized we wanted to pursue something we were more passionate about.
As we entered our late 20s and early 30s, and our lives evolved in every way (careers, dating, families, friends), we began to drink wine differently, too. Relaxing at the end of the day with a great glass of wine or savoring one with friends became something we truly cherished, an experience much more about quality than quantity.
Bottled wine didn’t work out well for what we wanted in those moments; it was simply too much. And that too muchness led to waste and excess—completely out of alignment with how we were drinking wine, and how we wanted to treat the planet.
Hence, Just Enough Wines was born. We decided to create a more conscious drinking experience: pleasure-forward, perfectly portioned, sustainably sourced, consciously canned wine.
We are also proud to be a WBENC brand — why is that important?
WBENC Certification validates that a business is at least 51 percent owned, controlled, operated, and managed by a woman or women.
This means one or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations, and a proportionate investment of capital or expertise.
This matters because consumers are actively looking to support brands that they can relate to. Additionally, more and more buyers and business owners are committed to carrying and featuring more inclusive brands for their consumers.
Cheers to raising a can and celebrating the accomplishments of Women this month and all year long.
#womenownedbusiness #womenshistorymonth #wineindustry