Karta

Karta brings NASCAR to Fortnite! 🚗🏁 Today, we launch our first map together onto UEFN: a map of NASCAR's Chicago Street Race track! It's a Rocket Racing map with a twist on its real-world counterpart. This is just the beginning, and there is a lot more to come... 👀 Working with such an icon of motorsports and American culture has been an absolute dream come true for us as a company and as individuals. "Fortnite provides the perfect platform to engage a global audience, blending the intensity of NASCAR racing with the immersive world of Fortnite. Karta, with their incredible creativity, attention to detail and innovative approach, were the perfect partners to help us bring this vision to life. We wanted to build something with longevity for both diehard NASCAR enthusiasts and the wider Fortnite community and we think we have succeeded with just that.” said Nick Rend, Managing Director of Esports & Gaming at NASCAR. 🙌 Thank you Mitch Rasmussen and Nick Rend for being incredible people, partners and collaborators. 🤝 #NASCAR #NASCARChicago #Karta #KartaCreative #Fortnite #FortniteBranding #UGC #UGCGaming #MetaverseBranding #Metaverse

Our Fortnite map for NASCAR, Chicago Street Race, has been making waves in the media! 🏄♂️ The Chicago Street Race map is the first branded Rocket Racing experience ever, and the beginning of many thrilling NASCAR tracks we're developing in Fortnite! Read more here Forbes: https://lnkd.in/dmc4nrVB TechRadar: https://lnkd.in/dhy4M4Ui VentureBeat: https://lnkd.in/dRXQxbRc #NASCAR #NASCARChicago #Karta #Fortnite #FortniteBranding #UGC #UGCGaming #MetaverseBranding #BrandedExperience

Our CEO, Erik Londré, will be speaking at The Joker Odyssey event during the Cannes Lions International Festival of Creativity from June 17-21, 2024 He will be on the panel with BORGET Sebastien, Zakaria LAABID, and Sarah Cutler on Thursday next week at the Partouche Multiverse yacht. You can register here! lu.ma/jokerodyssey #CannesLions #Karta #Leadership #Innovation #TheJokerOdyssey #MetaverseGaming #UGCGaming #MetaverseBranding

Yesterday I had the great pleasure of taking Karta's management team to my favourite restaurant in London - Brat x Climpson Arch. We did do more than eat stupidly good food and drink big bottles of natural wine. Before that, we spent a full day discussing problems, figuring out solutions, where we've been, where we are going and how we become the best. It was awesome. Being a fully remote company has its benefits but it's so nice to get together in the real world. The Metaverse is great and all. But it does not have wine, yet.

Our CEO, Erik Londré, and Director of Fashion and Beauty, Morgan Evans, will attend Cannes Lions International Festival of Creativity 2024! 🎉 Cannes Lions has always been a source of inspiration for us, and we can't wait to be back at this premier event, reconnecting with friends and colleagues, and meeting new faces from across the industry. 🤝 The event will take place from June 17th to 21st. If you're also attending and keen to connect, let's make it happen! #CannesLions2024 #CannesLions #FestivalofCreativity #Gaming #Metaverse #UGC

Our CEO, Erik Londré, was recently interviewed by Maddyness where he explains how the pandemic inspired Karta's creation, and how he shifted from real-life esports events to crafting virtual brand experiences in games like Roblox and Fortnite! 👨🚀 Today, we collaborate with top brands like HUGO BOSS and superstars like Nicki Minaj to make brands playable on virtual platforms! "In 2020 my Lavazza campaign was one of 11 activations across Roblox, Fortnite and Zepeto. Today there have been over 800 brands activating across those platforms, and Karta is now a company with 39 employees," says Erik. Read more here! 🌟 https://lnkd.in/gxawuP9i #kartainnovates #ugcgaming #ugcbranding #metaversegaming #metaversbranding #roblox #fortnite #zepeto

We are thrilled to announce and welcome our 5 new team members! 🎉 In response to the growing demand for immersive virtual experiences, we've brought top talent from renowned brands and leading game studios. 🙌 Meet our fantastic new team members: 👕 Morgan Evans, our new Fashion and Beauty Director, brings a wealth of expertise from Tommy Hilfiger and Calvin Klein. 🎨 Sarah Richards joins us as Art Director, with a background in virtual brand experiences from Emperia. 🎮 Tork Shaw, our Game Design Director, comes to us from Epic Games and Mediatonic. 💻 Oscar H., a veteran in Roblox and brand experiences, takes on the role of Lead Programmer for Roblox. 🎬 Jonny C., our Lead Producer, arrives with invaluable experience from Fortnite Studio Beyond Creative. At Karta, we're committed to delivering outstanding results to our clients while bringing joy to the gaming community. We believe in a diverse team with expertise across brands, game design, and audience engagement. The impact of Jonny, Oscar, Tork, Sarah, and Morgan has already been felt across our projects, and we're excited about the future of Karta experiences that we are already creating together! 🤩 Read more here Gamespress: https://lnkd.in/g9aB2DPN #KartaInnovates #Metaverse #MetaverseExperience #Fortnite #UGC #UGCGaming #Roblox #RobloxBranding #MetaverseBranding

Today, we launched a new Roblox experience in collaboration with Toikido, bringing the excitement of UEFA Euro 2024 to the vibrant world of Piñata Smashlings™ 🎉⚽ Euro 2024 Football Island with the official mascot Albärt will run from May 15th to July 14th with following features: ⚽ An immersive stadium with football-themed games, piñatas, treasures, and chances to earn in-game currency. 🌟 📺 In-game digital screens displaying live match scores to connect virtual and physical play. 🎁 Exclusive digital rewards for fans who purchase the official Albärt plush, including a unique Albärt Smashling. 👟 adidas digital pop-up store and mini-games themed around Predator, F50, and Copa football boots, offering unique gameplay experiences. Piñata Smashlings™ seamlessly blends gaming, sports, and entertainment, tapping into multiple interests and passions. We are immensely grateful to Toikido for their partnership and for embracing our vision. 🙌 Together, we’re creating a football experience that bridges the virtual and physical worlds, inspiring young audiences to stay active and engaged! #PiñataSmashlings #KartaInnovates #UEFAEuro2024 #Metaverse #MetaverseExperience #Roblox #RobloxBranding #MetaverseBranding

Can Roblox and Fortnite become the new frontier of social media for musicians? 🤔- An article on Billboard Roblox and Fortnite are attracting millions of daily users, and the music industry is already taking notice. Many top-tier artists are already experimenting with virtual concerts and in-game items, but there's still much to learn about effectively engaging with these new audiences. Tony Barnes, our co-founder, advises that artists consider these platforms "a new community channel that needs to be nurtured." It's an "always-on strategy" that requires consistent engagement to resonate truly. Do you think these gaming platforms have the potential to become major music discovery channels? 🎧 Read more here! Billboard https://lnkd.in/dKgcsFuu #gaming #metaverse #musicindustry #roblox #fortnite

We're incredibly grateful to welcome Morgan Evans as our new Fashion & Beauty Director! 🎇 Morgan brings a wealth of experience in fashion, gaming, and emerging technologies. He's a true visionary, having pioneered the virtual integration of iconic brands like Calvin Klein and Tommy Hilfiger into the metaverse. Why this is a big deal: 1️⃣ Morgan gets the metaverse fashion scene like nobody else. The super popular "Tommyplay" experience, with 51M+ visits and 77K+ upvotes, in Roblox? That's his work! ️ 2️⃣ He's passionate about connecting brands with new fans and empowering creators in the metaverse. 3️⃣ Morgan shares our goal of making Karta THE go-to metaverse studio for fashion. Together, we'll push the boundaries of fashion, beauty, and tech, all while keeping things authentic. ✨ On joining Karta, Morgan says “I am incredibly excited about the opportunity to build the future of how brands can interact with new and existing communities at Karta. We are at a crucial point where social gaming, communication and commerce will start to become a much more important channel for all brands. Specifically those which are born out of cultural relevance in art, music, fashion or sports. Karta has the edge to create within each of these sectors.” This is an exciting time for Karta! Together, we aim to push the boundaries of fashion, beauty, and technology while remaining true to brand identities. We're excited to have Morgan on board and work alongside him to make Karta a leader in metaverse fashion. #KartaStudios #MetaverseFashion #FashionTech #Gaming #Roblox #RobloxFashion #BrandActivasion