A leading beauty brand partnered with KERV to recruit and convert a new audience to their consumer base. The #interactivevideo campaign drove a positive increase in ad recall, as well as: 💄 +41% Time Spent 💅 +95% Click to Site 💋 +413% Interaction Rate Increase Read the full case study here: https://lnkd.in/eK84P2t5
KERV Interactive
Advertising Services
Austin, Texas 3,711 followers
Content. Context. Commerce.
About us
KERV Interactive is an AI-powered video creative technology that creates shoppable and immersive experiences within any video content. The only platform that uses machine learning techniques and AI to recognize depth, dimension, and objects within any video in real-time and more accurately than the human eye, KERV has been dedicated to unlocking true value from video since the beginning. In an increasingly precarious media landscape, we deliver the highest-performing content, with the unparalleled relevant context and precise actionable insights advertisers need to make videos work smarter, not harder. Unlock the true value of video, illuminate unseen consumer touchpoints in your digital content and drive real business outcomes with KERV. Built on cutting-edge, patented technology, individual objects are identified by their pixel edges in any video stream. KERV technology recognizes depth, dimension and objects within a video just as the natural eye does. Every frame, in every scene, of any video to be an immersive, interactive experience for consumers.
- Website
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https://kerv.ai/
External link for KERV Interactive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Video Advertising, Interactive Video, Ad Tech, Marketing, Online Media, Video Marketing, and Interactive Technology
Locations
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Primary
9442 N Capital of Texas Hwy
Ste 750
Austin, Texas 78759, US
Employees at KERV Interactive
Updates
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JCPenney and dentsu X leveraged KERV’s dynamic #CTV features to reach consumers through a second screen experience, driving users to their nearest JCP location and prompting more store visits, resulting in: 🛍 +5% lift in purchase intent with JCPenney customers 💥 +10.3% lift in ad recall with target audience Read the full case study here: https://lnkd.in/eRJFqQW6
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Transform your video content into a commerce powerhouse this #Cyber5 with KERV. Make any video asset holiday-focused in just 48 hours, ensuring your campaign remains relevant from Black Friday through New Year's. Let's make your holiday campaigns attention-worthy and action-based! https://lnkd.in/eSK4-yrt
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"As with many other new marketing technologies, brands are still working out how to best employ shoppable video ads. For those that want to test them with minimal effort, shoppability can easily be added to existing video ad campaigns with technologies like KERV, which is already proving to boost performance versus the non-shoppable versions of the same ads." In this edition of SPACEWALK's Ecommerce Innovation Spotlight on shoppable ads, they highlight how KERV is helping brands tap into the future of interactive video advertising. Key Takeaways: 💡 Shoppability as a Creative Tool: Brands that integrate shoppability into their creative strategy, rather than just adding it as a feature, are leading the way in creating more engaging and effective video ads. 📺 Seamless Consumer Experience: Shoppable video ads that are designed with the viewer in mind, like those on streaming platforms, create a seamless and relevant experience that boosts engagement and enhances the overall ad experience. 🚀 Future of Video Advertising: The early success of shoppable ads, such as the 379% engagement increase in NBCU's partnership with KERV, highlights the way this format will shape the future of video advertising by aligning more closely with consumer behaviors and preferences. Read the full article below.
Shoppable video ads create an opportunity for new strategies and tactics to be applied to video advertising to improve performance. #ecommercemarketing #digitaladvertising #ecommerce
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Will you be at the Cynopsis BIG TV Summit on September 18th? Don’t miss the panel "From Screen to Store: Revolutionizing Retail Advertising with AI," featuring KERV's Jay Wolff, dentsu's Lacey Tompkins, and JCPenney's Bill Cunningham, moderated by Aluma Insights' Douglas Montgomery. During this session, the panelists will explore how #AI and interactive video are transforming retail advertising, driving hyper-targeted messaging, and maximizing ROI. We hope to see you there! #CynopsisBIGTVSummit #RetailAdvertising #InteractiveVideo #MarketingInnovation
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Thank you for having us CMI Media Group! Love the sweatshirt Toby Katcher 💯💯
Our Video Center of Excellence recently hosted their Video Agency Learning Day at the Philadelphia office. Watch this video to check out some of our takeaways from the day!
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KERV is proud to announce that we've been selected as a finalist for the Technology Innovation Award at the 2024 Greater Austin Business Awards, which recognizes companies achieving success and leadership in their industries. 🎉 Thank you Greater Austin Chamber of Commerce for the selection! #GreaterAustinBusinessAwards #TechnologyInnovation
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👀 Don't miss this newsletter featuring interviews with KERV's leadership! This edition of Thought Leaders Circle by Alan Wolk features interviews from TVREV with KERV's CEO, Gary Mittman, and CRO, Jay Wolff. They explore the transformative power of KERV's AI-driven platform and the future of video content and advertising. Here are some key takeaways: ✔ Contextual Relevance is Key: Contextual cues ensure ad relevance keeps viewers engaged and maximizes the value of ad slots. As Gary puts it, "Contextual cues are critical because in a world of relevance, if you have an ad slot that's out of left field, it has no relevance. Nobody's paying attention. And the value of that slot is wasted. It's a wasted impression. The idea is to give the viewer continuity to enjoy the process." ✔ AI that Thinks Like a Human: KERV's AI is trained to react like a human, making shoppable and interactive video content more effective and engaging. ✔ Attention Metrics: KERV's solution to measuring attention with our Active Attention Index helps optimize performance and drive better business outcomes by providing insights into how effectively content captures and retains viewer focus. Read the newsletter below.
In our latest TVREV Thought Leaders Circle newsletter, you'll find two interviews we did with the team at KERV Interactive - Gary Mittman and Jay Wolff - around how their technology is able to react in a similar manner to humans and why it's in content owners interests to "KERV It!"
How KERV Interactive Trained Their AI To React Like A Human
Alan Wolk on LinkedIn
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KERV’s CRO, Jay Wolff, took the stage at the Brand Innovators Marketing Innovation Summit hosted by McCormick & Company, participating in two dynamic discussions with industry leaders: 💥 Fireside Chat with Courtney Hanson, Global Director of Marketing Strategy, Media & Innovation at Fossil Group, Inc. 💥 Building Brand Value in a Digital Age panel with Bryan McGuirk from Stingray Advertising, Fernando Romero from TelevisaUnivision, and Valda Coryat from McCormick & Company leading the discussion. Thank you to Brand Innovators and McCormick for organizing and hosting this event, and to all the panelists and participants for a day full of invaluable insights and networking.
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📣 We're excited to announce that KERV's Chief Innovation Officer, Marika Roque, has been selected as a jury member for this year's The Drum Awards Festival, where she will be judging the Digital Experience category. We look forward to this opportunity to celebrate digital innovation and recognize outstanding achievements in the industry! #DigitalExperience #TheDrumAwards