Introducing our newest drink - Picklesecco! Our limited-edition pickle potion helps beat the bloat with apple cider vinegar and postbiotics while sea salt hydrates and replenishes the body. Get yours now! #innovation #pickle #cpg #nonalc #guthealth
Kin Euphorics
Food and Beverage Services
Austin, Texas 10,700 followers
Meet the world’s first euphorics, created to elevate your state, connect with others, and take back our morning afters.
About us
In a time where you're only as good as you feel, who can afford a night less clear than day? Kin is proud to introduce a new category of adult beverage to the world. Dubbed "euphorics," our collection of lipospheric nootropic + botanic + adaptogenic formulas offer uplifting effects and social benefits. Always alcohol free, Kin Euphorics are a new way to elevate your Self, connect with others, and take back your morning afters.
- Website
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http://www.kineuphorics.com
External link for Kin Euphorics
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- adaptogens, botanicals, nootropics, non-alcoholic, beauty, biotech, hospitality, entertainment, mental health, herbal, cocktail, focus, connection, csr, social justice, euphorics, culture, nanotechnology, alternative, psychedelia, ayurveda, biohacking, well being, floral, bliss, hormone therapy, meditation, social clubs, positive psychology, creativity, and flow state
Locations
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Primary
815 a Brazos St
Austin, Texas 78701, US
Employees at Kin Euphorics
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Carli Roth
Network + Community Strategist | Angel Investor | Advisor | Relationship Management || On Deck Fellow (ODCB1)
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Julie Scherr
Strategy and Operations Leader
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Marriam Mossalli
Pioneering Luxury in Saudi Arabia | Investor in Women
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Jen Batchelor
Co-Founder & CEO at Kin Euphorics
Updates
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Find us at the UNFI Winter 2024 Show next week in Minneapolis! Stop by booth #730 for your daily dose of bliss #unfi #wintershow2024
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Kin expands to 1400+ stores for a special Dry July (and beyond!) Summer sips sidecap feature. Never in our wildest dreams did we imagine sitting on these shelves this “early” in the game, let alone topping the charts for nearly 9 months straight. We truly would’ve have been able to do any of this without you guys sharing feedback and support along the way. We know price is always top of mind, especially while exploring the many incredible options now available at Target so we’ve worked with them to extend one of our lowest per singles can prices at $3.49 so you can try and find your favorite Kin feeling and flavor. We are so so proud of how far this category has come and even more excited at the thought of just HOW MUCH MORE work we get to accomplish ahead, together. Cheers! 🥂
Momma always said, don’t squat with your spurs on! Kin may have been fashionably late to the retail party as far as beverage brands are concerned, but for a team looking to break thru an otherwise dull and dingy category with style, intention, and a flair for the dramatic, it turns out we were right on time. Despite being born of the SaaS-turned-CPG VC era of yore, never have we subscribed to the “move fast, break sh*t” rhetoric of our tech-endowed brethren. Sip slow and break even is more our speed. We first launched DTC and stayed that way from 2018-21 doubling revenue YoY while gathering critical consumer insights during a time where changes in drinking behavior and the state of health as we knew it were changing rapidly- first among our core consumer and, finally, en masse. From these insights we assessed several key patterns that would soon come to define not only how our target customer would be shopping this category live, but more importantly, how the buyers themselves would eventually enter the space: 1. Functionality reigns supreme when it comes to driving repeat 2. Context is key for maintaining price (ie value for guest driven largely by adjacency to other premium labels and, in Kin's case, perception of benefits) 3. Even though trends are defined by LA & NYC adoption, off-coast brand awareness is critical to ensuring long-term success 4. Once on shelf, first purchase is still all about that label. Packaging has to pop off & storytell to really move the needle 5. We didn’t need data to inform this one: product must be aces to drive growth Still, staying five steps ahead meant pushing our process beyond its stated limits and refining our product offering while evolving strategy as the world watched in real time. It wasn’t perfect, it still isn’t, but that it’s informed by 1st party data and inspired by a future we wanted to see on shelf has made all the difference between commodity and community. (AKA: OUR MOAT) There’s much more to this retail saga than I’ll go into right now as I want to be able to do it justice. For now, this is simply a love note to the art of the pivot and the power of listening. After all, at its most fundamental level, "data" is merely one human behaving naturally and the other holding space for the actions of their counterpart to unfold, observing them, then accepting them fully. Breaking thru means being humble enough to not have all the answers, bold enough to hold on to a vision, and curious enough to bend as the wind blows. If you’re not making mistakes & applying learnings along the way, I reckon there won’t be a whole lot of growth in your future. So be bold enough to move slower than what feels comfortable in order to put forth something real and considered, especially in a cluttered marketplace. Humbled to be toasting Kin's expansion into another 1400+ Target stores for an exclusive Dry July Summer Sips sidecap today, reminding us all Listening really can = Love!! 🥂
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We're on TV.. again! Laura McIntosh shows off her mixologist skills with Kin on CBS News and Stations #kinkin #cbsnews
Bringing It Home with Laura McIntosh, Part 2
cbsnews.com
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Pinch me moment - Kin on the Today Show with Hoda and Jenna! Thank you to our dear friend Alexandria (Dria) Murphy for including us in her summer #wellness roundup 🥂
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Over the past 6 months our founder Jen Batchelor has had over 16 speaking opportunities, sharing the latest and greatest from the #nonalcoholic category and discussing the challenges and triumphs of being a woman in business. During her recent interview on the Powerhouse Women podcast she delves into strategies for up-leveling your mindset and bringing your vision to life.
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Kin Euphorics reposted this
Two questions I get asked all the time, usually from prospective investors (not customers) and even from existing investors (again, not always customers) 👋🏽: 1. "Hey, have you ever thought about improving Kin's taste?" 2. "When are you going to start selling to MEN?" Enter Men's Health Magazine to answer both of these questions for me this month. Bless to all the founders out there working to make functional ingredients as tasty as they are efficacious (without adding a bunch of bitter blockers and artificial sweeteners to mask indigenous flavors - a true art form!). Thank you to Ian Lecklitner and his gallant team of taste testers for a fascinating read on Superdrinks and this glowing review of our Kin Euphorics Bloom. Jazzed to be taking home the title for "BEST SUPERSELTZER" 🌸💥 Let's go, Men of Kin!
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Kin Euphorics reposted this
📝 An invitation for YOU (women of Kin) tucked into a love note for these wonderful muses of mine: Thank you to Annie Belanger and Neha T. Kumar for calling in a new era of abundance, not only for women as a whole but for the capital ecosystem as we know it today. Annie puts it perfectly: as women we are getting invited to board the prosperity plane.. as passengers. We're supposed to sit back and be grateful for the seat. But in order to truly prosper, we need to be trained as pilots and start flying our own damn planes. 🫰🏽🫰🏽🫰🏽 Her organization, Women Abundance Collective provides THE essential tools (education and resources) for women building empires and especially for whose who want to put their money where their mission is, so they can stop investing blindly and start creating true generational wealth. As I've learned in getting to know them, theirs is one of the most comprehensive curriculums I've heard of to date. We had the privilege of showcasing Kin at a recent member event at Annie's home in the Palisades and all I could think about was, if ONLY we had this in Austin. Well, guess what- we do! I'm putting together a little group of Austin female investors to join for the upcoming WAC education series. If you're intimated by the words "wealth" or "investing" this is especially for you. Consider this your formal invitation to level up and overflow your cup. 👇🏽 For more info pls drop me a little money bag below (💰) with the caption PROSPER and I'll send you the deets. Thank you to Kathryn Cavanaugh for the intro to this crew and for the reminder that it's never too soon or too late to take control of your financial future. Love to you all and wishing you an endlessly abundant weekend!!
An inspiring evening celebrating women in beverage at the Women Abundance Collective investor Panel in LA #womeninvestors
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We're bringing brain-care to the bar at the KeHE Distributors Holiday Show this week in Chicago! Stop by Booth #4041 for a dose of bliss.
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An inspiring evening celebrating women in beverage at the Women Abundance Collective investor Panel in LA #womeninvestors
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