Kovach Marketing

#KMkudos 🔸 Our valued client, Logan Homes, has been gaining steam in the The Carolinas and Georgia. Whether it comes to OOH spots, seasonal campaigns, digital ads or grand opening efforts, we have had a lot of fun supporting this east coast builder in all of their corporate and community centric efforts this past year. Swipe to see a sampling of the work we've done for their North Carolina communities in preparation for summer selling season! ☀️⛵🔻 Congratulations to Logan Homes on your Grand Openings; we're proud to be a partner alongside you. #KM #marketingfirm #OOHads #outofhomeadvertising #digitalmarketing #newhomesnorthcarolina #websiteads #newhomesgrandopening #loganhomes #realestatemarketing #lovewhatwedo #kovachmarketing

Exciting announcement: The KM is thrilled to announce the theme we've designed for the 2024 SoCal MAME Awards! Drumroll please... 🥁 CASINO ROYALE ♠️🎰♦️🃏♣️🏆♥️ Presented by: BIASC Greater Sales & Marketing Council & Building Industry Association of Southern California Produced by: Team PMP Design by: Kovach Marketing (us!) Save the date: Saturday, October 12, 2024 Details coming soon! #SoCalMAMEAwards2024 #MAMEAwards #MajorAchievementinMarketExcellence #RealEstateMarketing #AwardShowMarketing #GetExcited #SaveTheDate

Big Wins Alert! 🔸 The KM team is thrilled to share some exciting news! Since opening in January 2024, Shea Homes SoCal has sold 1/3rd of their stunning homes at Bloom 🌼 - a new community located in the Rienda Village of Rancho Mission Viejo. There had been such overwhelming demand for these homes that some phases were being released to the Priority List members only, with no new pre-qualifications being accepted. Maximum capacity ➡️ reached. Wow! A true testament to the quality of their offerings and the demand in the market in that location. The KM team created the brand and many of the marketing elements for Bloom - including the brochure and collateral, signage, sales office displays, email campaigns and more. 🎉 Congratulations to Shea Homes SoCal Team on another successful community. We love sharing in your success and being part of Bloom. #marketingfirm #ranchomissionviejo #realestatemarketing

OUR WORK | EVENT MARKETING 🔸Storytime: 40 years ago (gasp!) Bob Mirman, a young man with background in clinical and consumer psychology, founded a brand new company: Eliant. Dana Lee Kovach, a young professional marketing exec, believed in his vision, and referred Bob to his very first client. Fast-forward to 2024, Bob Mirman, CEO of Eliant, is celebrating 40 years in business! The KM team was honored to have done the event marketing for Eliant's 40th Anniversary Celebration, which included their 29th annual HomeBuyers' Choice Awards. KM handled it all: sponsorship advertisements, social media promotions, website design, event ticketing portal creation and management, email marketing, PR releases, the event program, step-and-repeat photo banners, the Winners Book, social media winners tiles, ...and more! Thank you to the Eliant team for your partnership on this event and from everyone at the KM team: Congratulations on your 40th Anniversary! We are glad to have been part of the journey. #KM #EventMarketing #MarketingFirm #Eliant40

Hot Off The Press! 🔸Is that who we think it is? 👀The April Issue of the Building Industry Association of Southern California magazine was published last week and guess what? This 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 issue features 𝙆𝙈'𝙨 𝙊𝙬𝙣𝙚𝙧 & 𝘾𝙀𝙊, Dana Lee Kovach, on the cover with a 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬 with her inside! Read what Dana had to share below. Kovach Marketing has been led by Dana Kovach for over 30 years. She has served on multiple committees and councils with the BIASC over the past 4 decades, including BIASC Greater Sales & Marketing Council, Urban Infill Committee, and BIAOC - NextGen Committee's Mentorship Program, and is currently a Board Member on the SAGE 55+ Housing Council. Dana received the BJ Stewart Women's Achievement Award during the annual MAME Awards in 2013. Southern California Builder's cover also features 5 other admirable industry leaders: Nicole Murray of Shea Homes & current BIASC Chair Steven M. Murow of Murow Development Consultants Mike Balsamo of Rancho Mission Viejo JoAnne Williams of JWilliams Staffing and Michael Battaglia of New Home Co. Read all of their interviews now in the latest issue of the magazine, here: 🔗 biasc.org/magazine #KovachMarketing #KM #DigitalPublications #BIASCMagazine #HomeBuilding #RealEstateMarketing #HomeBuildingLeaders

OUR WORK | BRAND CONTINUITY 🔸 We have so much fun building brands and bringing visions to life. Showcased is some of the marketing elements we created for Trumark Homes newest community, 𝗪𝗶𝗹𝗹𝗼𝘄 - a 93-townhome community located within Rancho Mission Viejo's newest Village Rienda. ➡️ Swipe to see a sampling of Willow's branding, woven throughout the marketing elements, including brochure, signage, collateral, sales office displays & more! The Grand Opening of Willow was in February, and two dozen homes have already sold. 🔸 Congratulations to Trumark Homes on the successful opening of another fantastic project! Big kudos to all the partners on this project, including: 📐: Bassenian Lagoni Architects 🌳: BGB Design Group 🛋️: Rooms Interiors, Inc 📸: Damian Tsutsumida 🌿 About Willow 𝘐𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘉𝘦𝘨𝘪𝘯𝘴 𝘈𝘵 𝘏𝘰𝘮𝘦 Willow includes three unique floorplans, from 910 - 1,540 square feet, ranging from 1 to 3 bedrooms, 2 to 2.5 baths, and attached garages. Located in the new Village of Rienda in Rancho Mission Viejo, Willow residents will have easy access to all the resort-style amenities and experiences at Rienda, including Ranch Camp, which includes a 20,000-square-foot lagoon-style pool, an open-air fitness center, and a four-lane lap pool, and the Rienda Plunge, the newest amenity, which features a pool, spa, event room, BBQ, patio and tot lot for year-round entertaining and gatherings. Prices at the grand opening for Plan 1 started in the high $500Ks and Plans 2 and 3 started in the low $700Ks. #MarketingFirm #LoveWhatWeDo #BrandingContinuity #KM #realestatemarketing #newhomemarketing #OCrealestate

OUR WORK | PR🔸 New community alert! We're pleased our PR efforts for City Ventures, LLC on their newest community have been successful and featured in many publications the past few weeks! The groundbreaking ceremony for Eginhouse, a live/work townhome neighborhood coming soon to Los Angeles County in Artesia, was a fun event a few weeks ago, which included the City of Artesia, California's City Council. 👷♂️👷♀️🏘️ Stories were published before and after the event, and included the announcement that the first presales for the community began this month! 🔸 When is the last time you released fresh PR on your company or project? If it's been awhile, we're here to help. From working with the CV team, to developing the stories, to connecting with the media, we're proud to continually deliver good results for our clients. 🔸 #MarketingAgency #PR #PublicRelations #SEO #NewConstructionMarketing #NewHomesComingSoon

Cheers to ur Crew (and that it's Friday!) 🥂Since our founding in 1992, KM has been a driving force in the world of branding and marketing, serving an array of esteemed clients in the real estate and construction sectors. At the heart of Kovach Marketing lies our extraordinary team — a dynamic blend of: 🔸creative visionaries 🔸strategic thinkers, and 🔸dedicated professionals Their commitment to our clients and their innovative spirit propels us forward, shaping our success and impact in the industry. And here's a little secret: At KM, we don't need a work anniversary or birthday to celebrate our team. We do it when the inspiration hits us! As Q1 of 2024 draws to a close, we're raise a toast to our incredible team whose passion, talent, and hard work fuel our journey so far this year. Here's to many more years of collaboration, creativity, and achievement together; cheers! #MarkingFirm #MarketingSuccess #KMTeam

They're back! The Gold Nugget Awards! 🔸 The KM team is proud to have designed the branding for this award ceremony yet again this year. KM will also be handling all the marketing for the event, from emails, brochure, winners book, social media and more. The 𝑮𝒐𝒍𝒅 𝑵𝒖𝒈𝒈𝒆𝒕 𝑨𝒘𝒂𝒓𝒅𝒔 are the oldest and most prestigious design awards in the nation, presented to top innovators in design, planning and development within the home building industry. The ceremony is held during PCBC and is produced by Team PMP (@Lisa Parrish). Categories include the best in design in architectural, interior, and landscape (there are over 60 categories!). We’re looking forward to marketing all the Winners! 🏆 #kovachmarketing #pcbc #pcbc2024 #goldnuggetawards #theartofdesign #marketingfirm

OUR WORK | SALES OFFICES 🔸 You only get one opportunity to make a first impression, right? Sales gallery walls do just that. Watch now to see how the one at Zest by Trumark Homes went from a digital concept to installation. 🔸 Inspiration for the branding of Zest came from the history of the site; it was formerly home to a Vita Pakt plant (a citrus products company) for many many years (who remembers their amazingly fresh orange juice?!). Thus, bright, diverse citrus colors inspired the fun colors, imagery and logo. 🍊 🍋 🍏 🍉 🔸 The KM team had so much fun designing the brand for this new home community, located in Covina in Los Angeles County. KM collaborated with Outdoor Dimensions, LLC to make this gallery wall possible. KM also designed the welcome and parking signage, model signage (inside and out) and the photo galley walls for this community. 🔸 We 🧡 seeing the ideas we have "on paper" (AKA on our screens!) come to fruition (pun intended!). Zest is over halfway sold out and we're proud to have been a partner on this project. #KMteam #marketingfirm #signage #communitysignage #realestatemarketing #trumarkhomes