LaFORCE

Earlier this month, Procter & Gamble, Brent Miller and Pride House hosted a celebration for this year’s out LGBTQ+ athletes and allies with Gus Kenworthy to create a space for connection and mutual support in Paris.    The 2024 summer games brought together a record 199 out LGBTQ+ athletes with a final medal count of 43, which would have put them in 7th place if they were competing as a country! LaForce is proud to have played a small part in support of #TeamLGBTQ.

Maybelline New York celebrated the launch of their Lash Sensational Firework Mascara with a spectacular performance by Grammy-nominated, multi-platinum artist Saweetie. 🌟 In partnership with iHeartRadio, the brand hosted the unforgettable Summer Night Pop-Up Concert, where Saweetie truly stole the spotlight. But she wasn’t shining on stage alone —Maybelline’s Lash Sensational Firework Mascara also dazzled with its SuperSpark Brush, featuring spiral bristles that beautifully lift and separate lashes for a stunning look. 💫

MacKenzie-Childs, LLC is officially entering its coffee era with the launch of an exclusive new collaboration with Italian coffee icon, Bialetti. Together, the brands are introducing the new Moka Express, which blends MacKenzie-Childs’ signature aesthetic and iconic patterns with Bialetti’s rich craftsmanship, heritage and coffee expertise.

Timberland brought press to their hometown of Stratham, New Hampshire for a peek behind the scenes into the creation of the iconic 6-inch boot and a preview of the brand’s FW24 outdoor, lifestyle and workwear assortments. With LaForce’s help, Timberland toured media around the New Hampshire Seacoast offering first-hand product trial experiences and a chance to enjoy the New England summer lifestyle.

To support the launch of Dom Pérignon's Vintage 2015 & Vintage 2016 Plénitude 2, LaForce client Moët Hennessy enlisted the LaForce Digital Team for a full-scale live content capture during the official launch event. Taking place at the stunning Dom Pérignon island in the Hamptons, LaForce assembled a unique photo and video production team of top creatives to capture assets on-site for use on the brand's social channels. The content created focused on A-list attendees – including the likes of Rachel Zoe, Naomi Watts, Evan Mock and Camila Morrone – as well as world-renowned, on-site chef Francis Mallmann.

J.Crew Men's unveiled a new home in NoHo with a concept store curated by Men’s Creative Director Brendon Babenzien. The wood-clad ceilings and mid-century modern design to the basement's salon-style vibe and personal shopping experience, every corner is engineered to inspire. Featuring all the latest men’s styles, a curated selection of vintage J.Crew, coffee by Jack's Stir Brew Coffee, and more, 19 Bond is where classic meets contemporary.

Target celebrated the launch of Blake Brown Beauty with Blake Lively. Blake sat down with Amanda Nusz, Target's SVP of Merchandising, Essentials and Beauty, to share the story behind Blake Brown and her personal haircare regimen. Media and influencers were some of the first to get the BlakeBrown experience with dry styling appointments! The eight-piece system is now available to shop exclusively at Target stores and Target.com.

La Grande Dame by Veuve Clicquot celebrated their new cuvée, La Grande Dame Rosé 2015 with an immersive trip to San Francisco, culminating in a magical evening at Atelier Crenn, with Chef Dominique Crenn, a true Grande Dame. 

Veuve Clicquot opened their first-ever photo exhibition, ‘Emotions of the Sun,’ in the heart of SoHo. The location, painted in the iconic Clicquot Yellow, featured 40 prints from Magnum Photos' renowned photographers Steve McCurry, Alex Webb, Trent Parke, Olivia Arthur, Lindokuhle Sobekwa, Cristina de Middel, Nanna Heitmann and Newsha Tavakolian, showcasing their unique visions of the Sun as a source of joy and optimism and paying tribute to the brand’s iconic Yellow Label. 

Welcome to LaForce, Team!