Laylo

'23 Reasons '24 will be even bigger

Usher Took Over Paris with Laylo. The 8x Grammy-winning legend launched his Paris presale on Instagram using a Laylo link. Within minutes, tens of thousands of fans RSVP’d to secure their tickets for the exclusive shows. 💥 The results? • 🔥 176% CTR on ticket links • 🎟️ Sold out within minutes! But that’s not all. His performances, captured during Paris Fashion Week, are heading to theaters worldwide with “Usher: Rendezvous in Paris,” giving fans a behind-the-scenes look at his eight sold-out shows starting September 12. Shoutout to the incredible Megan Healy. Now that's how you Drop.

August Heat

🎟️ This Music Festival Sold Out Their Presale with Laylo The We Belong Here festival is known for its inclusive vibes, top-tier EDM acts, and its iconic Manhattan location in Central Park. 🗽 But what really made this year special? Their partnership with Laylo to power a record-breaking presale. Here’s how they did it: 1️⃣ Embedded Presale Signup Page: They built a signup page with Laylo and embedded it directly on their website—making it easy for fans to get on the list. 2️⃣ Leveraging Artist Influence with Laylo Collabs: By using our Collab feature, they incentivized headliners like Monolink, Kaskade, and Fisher to share the presale link. Fans who signed up got on both the festival’s list and their favorite artists’ messaging list. 3️⃣ Seamless Marketing: With their internal push and support from the artists, thousands of fans received the presale code—and those first-drop tickets flew! 🚀 Laylo empowers festivals, venues, and stadiums to boost revenue with drop-based marketing. Want to learn how? Shoutout to the We Belong Here team: David Dotterweich, Justin Dauman, Garrett Francis, Thatcher Sammet Visit Laylo.com or shoot me a DM! #eventmarketing #presale #musicfestival #artistmanagement #edm #laylo

🏀 The WNBA is having its breakthrough moment and the top teams are using Laylo to capitalize Case in point, The Dallas Wings: Using our Instagram integration, they got tens of thousands of fans signed up for the 2024 schedule release and doubled their opt-ins. Those Wings fans then got Multidrop link with the full schedule so they could choose their games and get their seats first. What’s even crazier is when the Drop messages went out to fans: The team saw an average CTR of over 150% per ticket link 🎟️🔗 Now, for the rest of the 2024 season and beyond, the Wings have direct access to thousands of their most engaged fans.Imagine all the creative marketing they can do with the ability to DM their most passionate fans? That’s what Laylo enables. Shoutout to their incredible team who made this happen - Hannah Nelson, Dallas Wings, WNBA (Women's National Basketball Association), Nicole Pellicano If you run marketing for a sports team, musician, or venue and want to amplify your sales and fan engagement, shoot me a DM. Laylo is here to put your Drop marketing on autopilot.

Drops of Espresso

Party’s Next Tour

This grammy nominated artist sold out his tour with Laylo. If you don’t already know him, PARTYNEXTDOOR is a Canadian artist known for collabs with artists like Drake and Rhianna. To launch his nationwide tour, Party used a bunch of Laylo’s coolest features to get fans signed up for his Drops and sell out multiple markets. First, Party first used our custom voicemail feature, where he shared a phone number fans could call and leave him a message. After sharing voicemails from lucky fans on his IG, Party grew his list even faster by teasing snippets of new music. Finally came the big announce. Party used Laylo’s Multidrop feature to announce his tour dates, get fans signed up for their city, and send them the tickets the second they dropped across IG DMs, SMS and Email. Massive shoutout to his team at Alamo Records / Santa Ana / OVO who ran this drop flawlessly Caroline Kimiko Jensen, Larry Gu, Jacob Passick, David Stuart, Tristan Magloire, Rene Gupta Check out his full playbook in the video below and reach out if your team is dropping tickets, merch or music and wants to run your Drops like PARTYNEXTDOOR. -- #music #marketing #partynextdoor #sms #crm

Hot summer

Thanks to Mark Williamson, Katie Holmes, and the ROSTR crew for letting me put together this list of companies and people who I think are building helpful things in the music industry! Give them (and what they are building) a follow below! The Energetic Alec Ellin of Laylo The indomitable Ari Herstand The sagacious Casey Graham of The Music Money Makeover Company The enterprising Romain Palmieri of Groover The unified Alex Brees & Paul Trueman of un:hurd music The unfettered Daniel Sander of Feature.fm The fashionably dressed Dylan Berry of SmashHaus The unshakeable Dave Macli & every single bloody person over at Audiomack The unmistakable Sho Mitchell at Beatlibrary The analytical Pierre Niboyet of Music Tomorrow https://lnkd.in/gTtut-dC