LBRBCOLLECTIVE

Our Chief Storyteller, Ronald Wohlman's thoughts on the new Toys "R" Us campaign. TL;DR: We love AI, we do not love this ad. What do you think?

AI joined our team.  It optimizes, it analyzes, it's a fast learner - it might just be gunning for Employee of the Month. It’s become our star player without even needing a desk. 🌟 #AI #Innovation #Growth #Pitching

Marcy Quinn Samet's take on Ad Age's latest Agency Growth Report: "It's clear: the heartbeat of agency growth is there pulsing with potential. Yet, something that has felt abundantly clear recently in the growth business, the next generation of talent and seasoned executives seem to dance around each other rather than move in sync. At the core of this opportunity lies the chance to bridge generations and perspectives. Embracing diversity, equity, and inclusion (DEI) isn't just a trend; it's the compass guiding our industry forward. Accessibility isn't an afterthought but a cornerstone of innovation. Now more than ever is the time to reshape our approach, foster environments where fresh ideas flourish alongside seasoned wisdom. Where we find a rhythm of patience, safety and openness and create spaces where every voice is not only heard but valued. Until we do this, agencies will continue to survive (and maybe even grow albeit modestly) but they will fail to thrive.  🌱 #AgencyGrowth #DEI #Innovation #Leadership #FutureOfWork https://lnkd.in/eVQshQfg

It’s my last night in Cannes. What a month these 4 days have been. I got caught in a tsunami of content from every famous brand on the planet. The interesting thing is, for all these massive tech and media brands spend on building their impressive beach HQ’s, and creating all this mind expanding programming, I honestly don’t feel any of them established a meaningful or authentic connection with me. I look back at all the touch points they had with me. All their notifications, emails and merch. All these environments, activations and “experiences”, and in every case I can’t recall a moment I was made to feel particularly special. Nor do I feel any closer to any of them. It seems we’ve all become so technologically advanced, and so smart and so efficient but at what cost ? Are we losing our humanity ? I did find it in reuniting with old friends. And people watching. And of course I met some amazing new peeps. And I loved catching up on some of the brilliant work on show. When it’s good it’s so damn good. The Juries are doing a brilliant job. A few quick thoughts before I take to my bed. With all the subjects and brands discussed, I’m surprised Novo Nordisk didn’t take over a beach. Particularly since everyone looks like they’re on Ozempic. Coupled with the fact that there seemed to be very little free food around this year. Also I can think of no other global brand that’s had as massive an impact on the economy and people’s lives in the past year. I once heard Scott Galloway say that he believed Ozempic was bigger than AI in terms of expected global economic disruption. Yet we are completely obsessed with AI. As we should be I guess. It’s here. And it’s mankind’s biggest disruptor since the invention of the wheel. Thought leaders on panels are actually saying things like “it’s now the era of human vs machine”. Shit. I stand no chance against machine. I’m still figuring out how to use my TV remote. I plan to take many, many classes with Creative AI Academy !!! Starting immediately. Oh and another trend I noticed that isn’t being discussed - many men in our industry are wearing these matching ‘short pants and short-sleeve shirt’ sets. I think they’re Ken doll inspired. Hmmm, I fear these men are going to look back at this ‘fit a year from now and say “Good God what was I thinking ?” (Zachary Roif any thoughts on this ?) Hey, I hope I’m wrong. You do you. I heard someone describe this year’s Cannes Lions International Festival of Creativity as VEGAS !!! Gulp. But it sorta is right ? I guess the times we live in obvs demand this level of insanity. Go to sleep now Ronald. Good night Cannes 2024 💤💤 I look forward to coming back next year and opening the LBRBCOLLECTIVE Villa, strictly for unrushed, thoughtful and meaningful human connections. And lots of comfort food.

Thank you so much for the feature MediaPost! The launch of LBRB Collective has been an amazing ride. Read all about us 👉 https://lnkd.in/etiM45tR

#CannesLions2024 entries reportedly totaled almost 27,000 this year! But no one will be awarded for the agency pitch that very well may have been the birthplace of the campaign. Ronald Wohlman wrote a piece for Advertising Week posing the question: Why Isn't There a Cannes Lions for Best Pitch? "The very process for growing our business, and our industry, and ultimately feeding the awards ecosystem, is totally ignored. Especially by the foremost awards show our industry has." Read the full article 👉 https://lnkd.in/eh4s9CUY #pitchpros #growth #canneslionsawards

Who will be in the French Riviera next week? Your last campaign might be up for a Lion, but what about the idea you need to win your next pitch? Marcy Quinn Samet & Ronald Wohlman will be at #CannesLions all week and would love to meet! Drop us a line if you'd like to pick our brains, talk about your agency growth, and map out how to win business in Q3 and beyond. #newbusiness #pitch #growth #lions

Weekends are the perfect time to keep your brain sharp. Reading isn't just about words; it's about activating your entire brain. From language processing and decoding words to analyzing arguments (left brain) and empathizing with characters through mental imagery (right brain), reading stimulates every cognitive corner. Inspiring list on Ad Age for those looking. 📚 Love to see what the best minds in our industry are reading 👀 : Franke Rodriguez, Krystle Loyland, Damaune Journey, Robbie Salter, Keith Cartwright, Jenny Danzi, Josh Rosenberg, Jim O'Leary, William White, Barby K. Siegel, Lindsay Radkoski, Jared Belsky, Kaki (Pope) Bjorklund, Maggie Schmerin, Mary Lou Bunn, Tariq H., Kate Cronin

We believe "the Ask” is never the ask. The real ask is always found between the lines and in the nuances of an RFI. While most call an RFI, a request for information, we think of it as a request for illumination. And the agency that is most curious during the pitch process most often wins the business. This is where our creativity and superpowers come into play. Asking incisive questions is both an art and a science. It's about striking the right balance between intelligence, intuition and strategy, curiosity and empathy, clarity and openness. We'll be at #CannesLions this year meeting with our agency friends and partners to ask all the good questions!  And we plan to share all of our insights. Reach out if you'll be there. We'd love to meet! #canneslions2024 #growth #pitch #newbusiness

It’s official! We are proud to announce our new venture, LBRB Collective, a new growth company dedicated to help you transform, pitch, win and grow your business. And have fun doing it. 🚀 Meet our founders: Marcy Quinn Samet, a Bronx-born dynamo and Ronald Wohlman,  a creative trailblazer from South Africa, each armed with a wealth of experience in propelling agencies to new heights. But what truly sets us apart? It's our unique blend: her left-brain logic and his right-brain creativity—the fusion of strategy and imagination that sparks growth magic. ✨ What can clients expect from us? The full spectrum of brainpower: creative, strategic, and entrepreneurial—all delivered with the agility of a startup and the expertise of a seasoned network. We make pitching new business painfree. Our collaborative approach is to reinvent the playbook for agency growth and set new standards for success. It's not just about achieving goals; it's about doing so with speed, intuition, and tenacity. 🌐 Follow us as we embark on this journey and visit our website to get in touch: lbrbcollective.com. 💼 #AgencyInnovation #Growth #NewBusiness