(human)x

In today’s global digital marketplace, competition for consumers’ attention (and dollars) has never been fiercer. And inside the marketing industry, competition is just as strong for brands’ advertising budgets - and the pressure to perform is intense. But while many agencies and brands focus all their energy and budgets on the latest AI tools and analytics, they often neglect the single most important thing they can do to acquire and retain business: build strong client relationships. Head over to the (human)x blog as we discuss why relationships are so crucial in challenging economic times, and how our Senior Consulting Program has allowed us to deepen our impact with our clients. https://bit.ly/3M89EON #ClientRelationships #ConsultingProgram #BusinessConsulting #CMOConsulting #CEOConsulting #AdvertisingAgency #MarketingAgency #DigitalAgency

AI is rapidly transforming nearly every aspect of the internet, and the field of UX/UI is no exception. Head over to the (human)x blog to get insights and predictions for the future of web design from Jake Zastrow, Associate Director of UX, and Sam Noel, UX Designer. The two share everything from the trade-off between analytics and user experience, the importance of transparency, and why there will always be a need for turntables and mechanical watches. https://bit.ly/4cGV8Zn #UXDesign #UIDesign #AIWebDesign #AnalyticsWebDesign#WebDesignTrends #DigitalAgency #WebDesignAgency #AdvertisingAgency #MarketingAgency

From our award-winning creative teams to our in-house, PhD-led research group, Leap Group attracts a lot of movers and shakers in the industry. But we also support one of the nation’s leading movers of corporate talent: Atlas Van Lines.  The company’s annual Corporate Relocation survey is the first and longest-running in the industry, and Leap Group was proud to take on the leadership of every aspect of the publication, from the extensive work by our research team — designing the survey, collecting and analyzing data, and developing the comprehensive report — to the beautiful way it was visualized and brought to life by our design team. Access the complete report on the Atlas website, or head over to the (human)x website to read the full case study and see more industry-leading work by our research and design teams. #atlasmoving #movingsurvey #corporaterelocation #researchdesign #surveydesign #datavisualization #informationdesign #researchfirm #designagency #digitalagency #marketingagency #advertisingagency

How did a year doing research in Tanzania and Rwanda prepare one of our in-house research analysts for the controlled chaos of marketing focus groups? What does another believe is the most important tool in research (hint: it’s not AI!). Answers to all these questions and more are over on the (human)x blog, where we sit down with Kit Benken and Laura Valentine, Senior Marketing Research Analysts, to hear all about their latest projects, unexpected findings, how they’re implementing AI and why empathy is so important. https://bit.ly/4bYqZEv #MarketingResearch #ResearchDesign #Anthropology #FocusGroups #StakeholderInterviews #AIResearch #ResearchTools #QualitativeResearch #PredictiveModeling #ResearchAnalysis #DataAnalysis #FirstPersonData #MarketingAgency #DigitalAgency #ResearchAgency

This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marketing technology podcasts. Alan and Greg discuss the rise of generative AI and predictive analytics, and how Leap Group is using those technologies to uncover true human insights within the vast amounts of first-person data and large unstructured data available today. Alan stresses the importance of first ensuring you have a clean, consistent set of data. HumanView, Leap Group’s proprietary predictive modeling product, can not only clean up first-person data, but also enrich it with up to 1000 additional demographic and psychographic variables about your consumer. Despite all the advances in AI technology, Alan emphasizes, predictive modeling still requires a human element. Leap Group’s in-house research team has a robust background in anthropology, with prompt engineers who train the LLM models with a focus on human behavior, actions and activities. Listen to the podcast at the link, and learn how to use first party data and predictive analytics and AI to craft marketing strategies that help businesses Matter More. Check it out! https://bit.ly/3wGDOUU #AI #AImarketing #AIpredictivemodeling #AIconsumerresearch #datamodeling #predictiveanalytics #consumerbehavior #firstpartydata #dataenrichment #datasoftware #marketingdata #marketingagency #digitalagency

Some may call it the Second City, but Chicago is number one in our hearts! We’re thrilled to announce the opening of our new office on Wacker Drive in the heart of downtown Chicago. Leap Group Network has had a firmly established presence in the Midwest for 25 years, and our new Chicago space will help us better serve our growing client roster, which now includes Pinstripes, the fast-growing restaurant venue chain. Equally thrilled are all our Chicago-based employees, including Executive Creative Director Kenny Friedman, who has lived and worked in the city for 18 years. Pinstripes was just one of 13 new clients we signed last year, including our selection as the AOR for American Kennel Club, the world’s largest purebred dog registry and leading advocate for dogs. Visit leapgroupnetwork.com and see why clients in Chicago and beyond are choosing Leap Group agencies! #chicagoadagency #chicagomarketingagency #chicagodigitalagency #adnews #adlife #topadagencies #agenciesonthemove #inc5000

There’s hardly a hotter topic in the design and advertising world than AI, and the (virtual) water coolers at (human)x have been no exception. In large part because our Leap Group's ECD and AI-whisperer Kenny Friedman has been leading a series of workshops to show our creative teams how to leverage Midjourney within the ideation process, from developing hyper-specific comps for Round One creative (sayonara, stock photos!) to allowing writers to share their own visual ideas with ADs. Here’s a look at one of our workshop's output. And for a deeper look at our POV on AI tools in marketing, check out the recent (human)x blog: https://bit.ly/3U5NotH #Midjourney #AIVisuals #AIDesign #AIGraphics #AICreative

Before Standard Bariatrics (SBI), bariatric surgery outcomes were anything but standard. SBI had the revolutionary technology, but (matter) helped them build their brand from scratch, creating a brand identity, website, videos, print materials and other educational resources to build awareness among three distinct audiences: surgeons, hospitals and patients. As a result, Standard Bariatrics, Inc was quickly acquired by Teleflex in the largest startup exit ever for a Greater Cincinnati company. And today, we continue to help the business communicate their new product innovations to greater numbers of people than ever before. Check out the new landing page (human)x developed for SBI | Teleflex and head over to our website to see more of our recent work for industry-leading clients. #SBI #Teleflex #LandingPage #ProductMarketing #HealthcareMarketing

Our favorite kind of OOTO message: your entire (human)x team will be offline on 3/11 and 3/12 for some agency-wide professional development, planning, team building and camaraderie - trust falls not included. We’ll be onsite 3/11 and then on 3/12 we’ll break out into groups and head out into world for some field-trip style fun and creativity. We’ll see you back in the office 3/13, when we’ll be refreshed, recharged and revved up for another year of helping our clients market less and matter more. #AdAgency #MarketingAgency #DigitalAgency #ProfessionalDevelopment #CreativeDevelopment #TeamBuilding #AdLife #FieldTrip #Recharge