Get ready to unlock the language of success with our ABCs of Marketing Measurement! From AI-driven analytics to mastering brand building and beyond, dive into the fundamentals and advanced insights that will shape your marketing strategies for the better from A to Z. Check out the full ABCs of Marketing Measurement series at the link below and keep your eyes peeled for highlights on each letter soon! 👀 #Leavened #ABCsofMarketingMeasurement
Leavened
Advertising Services
Portland, Oregon 295 followers
Cookie-less marketing optimization tools built by marketers that know analytics and data scientists who know marketing
About us
Leavened is a marketing measurement technology company. We’re data scientists who know marketing and marketing experts who know analytics. Leavened’s platform helps increase marketing ROI by enabling the planning, measurement, and optimization of efforts based on consumer behavior. We address the three biggest frustrations in the measurement and optimization process: the time it takes, the amount it costs, and the lack of transparency. Our non-cookie technology tools enable real-time, in-market optimizations. The Leavened platform was developed by marketing professionals and data scientists with more than 20 years of performance-based marketing experience.
- Website
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https://www.leavened.com
External link for Leavened
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing Analytics, Marketing Mix Modeling, Marketing Measurement, Marketing Optimization, TV Attribution, Media Optimization, and AdTech
Products
Leavened Marketing Mix Model Platform
Marketing Attribution Software
The Leavened Marketing Mix Model (MMM) platform is a Saas solution powered by our proprietary Leavened Iterative Hypothesis Testing Engine (LIHTE). This high-velocity MMM enables fast, objective, exhaustive testing of marketing hypotheses. The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. You’ll get insights that can inform strategic planning at the media vehicle level and answers to your most important questions: - How is each marketing tactic contributing to total leads and overall revenue? - How are marketing tactics working with each other (e.g., TV and paid search)? - Are your marketing efforts optimized to the best investment levels for each type of media?
Locations
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Primary
Portland, Oregon 97209, US
Employees at Leavened
Updates
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Navigating the complex world of marketing analytics? Discover the 17 core challenges to building a successful strategy and how to tackle them for transformative results. Dive into insights from industry leaders in this Forbes article at the link below. #marketinganalytics #strategy #measurement
Council Post: Creating A Marketing Analytics Strategy? 17 Challenges To Overcome
social-www.forbes.com
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Leavened reposted this
By now, we've all read more takes on the cookie deprecation saga than we ever thought possible. After 4 years of “will they, won’t they,” Google has decided to punt in favor of giving users a choice. At this point, the world doesn’t need another take on cookies… but here’s mine anyway! (I promise it's different) At Rain the Growth Agency, we've moved well beyond cookies for both targeting and measurement. We've embraced AI-driven strategies, leveraging non-deterministic signals that paint a richer, more accurate picture of audiences. Our approach doesn’t just rely on who someone is but also on where, when, and how they engage. When it comes to measurement, we’re not losing sleep over cookies either. With innovative solutions like marketing mix modeling (MMM) from partners like Leavened, we’re delivering actionable insights without the need for outdated cookie crumbles. So, while the industry continues to debate the future of cookies, we're already thriving in a world without them.
Although Google had promised the advertising industry and government regulators for years that this shift was coming, the company revealed in late July that it will no longer be sunsetting third-party cookies. David Nyurenberg, our Digital Video Product & Innovation Director, explores the context, the consequences, and what the future looks like to fully grasp the gravity of this change at the link below. #Google #thirdpartycookies #cookiedeprecation #advertising
Google’s Reversal on Cookie Deprecation Should Drive Further Innovation
rainforgrowth.com
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In striving for a data-driven culture, are we using data to inform our decisions, or are we simply gathering stats to back up choices we've already made? Let’s shed light on this critical issue: authentic data utilization means more than just dashboards. It involves integrating meaningful metrics into everyday conversations and trusting both the data and the expertise of our teams. The goal is to leverage data to uncover real insights to meet our business goals. #DataDriven #BusinessStrategy #Leadership #DataIntegration
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G for Granularity is next up in our ABCs of Marketing Measurement series! Granularity is the depth of campaign data a marketer uses to measure performance that can help understand smaller components of a brand’s marketing efforts. It dives deeper into each marketing channel to assess effectiveness for better ROI measurement. Let’s look at how Leavened breaks down granularity and how your brand can find the right balance between too much and too little. #Leavened #measurement #analytics #data #granularity #advertising
G is for Granularity
leavened.com
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Unlock the power of big data to transform your marketing strategies! Dive deep into how businesses are leveraging data analytics for personalized marketing campaigns, overcoming challenges, and building stronger consumer connections in this TechBullion article. #dataanalytics #marketingstrategy #data #measurement
Leveraging Data Analytics for Deeper Consumer Insights: How Businesses Are Personalizing Marketing Efforts with Big Data
https://techbullion.com
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Understanding which data to prioritize at different stages of the purchase funnel can help you best determine if your campaign is effective. William Parker discusses why behavioral data may be more important when it comes to the lower funnel. #Leavened #MarketingStrategy #CustomerInsights #DataDrivenDecisions #BehavioralData
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Next up in our ABCs of Marketing Measurement series is F for Funnel Analytics! Marketers frequently use a funnel to illustrate the customer journey from brand awareness to product or service purchase when planning and analyzing marketing strategies. To enable optimizations in marketing analytics, looking at the complete funnel rather than just the end conversion will help you better understand how each marketing effort is functioning. Let’s take a deeper look at how analytics come into play when utilizing a funnel to map out customer journeys. #Leavened #measurement #analytics #advertising #marketingfunnel
F is for Funnel Analytics
leavened.com
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Balancing quantitative and qualitative research is key to understanding consumer trends. “Quant” data helps analyze large datasets quickly but misses nuance. Qualitative data fills in those essential details, guiding deeper understanding. By using quant data to set our parameters and qual to refine our insights, we create a more complete picture. Leveraging these together, and incorporating AI cautiously, prepares us to meet consumer needs effectively. #Leavened #ConsumerInsights #MarketResearch #DataDriven #AIResearch
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Ready to refine your retail marketing with science? #MarketingMixModeling offers a data-driven pathway to boosting your budget's effectiveness. Read this TechAnnouncer article to uncover strategic insights that promise not just to inform, but to transform. #Leavened #MMM #retailmarketing #marketingstrategy #datadriven
Marketing Mix Modeling for Retailers: Get the Most Bang for Your Buck (Without Breaking the Bank)
https://techannouncer.com