Legal Marketing Association

Explore new ways to boost your career during the next Beyond Borders webinar presented by the West Region! Attendees will hear from Gene Gilmore (Cooley LLP), Brittaney Schmidt, J.D. (Vorys, Sater, Seymour and Pease LLP) and Jessie Spressart (Optia Consulting) to learn leadership and management skills while exploring more of the LMA Body of Knowledge Marketing Management and Leadership Domain. Gain key insights into cross-functional collaboration, how to define and develop personal and professional identity, practical execution of strategies and more on Thursday, Aug. 29 at noon CT. Learn more and register: https://bit.ly/3XjTsjO

Get it before it's gone! Learn to develop and sustain a robust law firm culture by viewing PLI's program, "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth, and Work Product." LMA members receive complimentary access to this program until Friday, Aug. 30. Claim the free program before it’s too late: https://bit.ly/4fZklRj

Want to grow your career? Or help your lawyers build their business? Give to Grow is out today! Grab your copy now: https://bit.ly/3AtQZKs

Let's get ready to crunch numbers! Attend “Optimizing the Budget Process: Best Practices for Solo/Small Team Legal Marketers” on Wednesday, Aug. 28 at noon CT to become equipped with the tools and real-life experiences to help you prepare as budget season approaches. Moderated by Gina Eliadis (Goodell, DeVries, Leech & Dann, LLP) and Sarah Holland (Knox McLaughlin Gornall & Sennett, P.C.), you’ll hear Crystal Breede (Huffman & Huffman Brothers-in-Law, P.L.L.C.), Andrew Laver (Porzio, Bromberg & Newman, P.C.) and Nikki Girard Sherrill (Parker, Hudson, Rainer & Dobbs LLP) share their first-hand experience creating, managing and justifying marketing budgets for their firms with attendees. Learn more and register to attend: https://bit.ly/4cJhclR

LMA’s Competitive/Market Intelligence Shared Interest Group (SIG) is designed for members passionate about using intelligence and research to uncover new market and client opportunities. Whether you’re focused on gathering insights into competitors, understanding market trends or conducting in-depth research, this SIG provides a collaborative space for individuals whose primary roles involve identifying new market and client opportunities. Find your community and join a SIG today: https://bit.ly/46XfpIq

Learn how to elevate your career on Aug. 29: Don't miss your opportunity to explore the necessary leadership and management skills to elevate your career within law firm marketing departments. Join the West Region at noon CT on Thursday, Aug. 29 for the fourth installment of the Body of Knowledge (BoK) Beyond Borders webinar series, Elevate Your Career: Personal Leadership and Management in Legal Marketing. You'll walk away from this can't-miss event with valuable strategies as you look to advance your career. Learn more and register: https://bit.ly/4fTS3ro

It's here! Registration is now open for the 2025 LMA Annual Conference! Plan now to join us for three days of unparalleled, forward-thinking industry learning and invaluable networking with more than 1,000 fellow legal marketing and business development professionals from around the globe, April 23-25, 2025, in Washington, DC. Take advantage of the Super Early Bird discount only available for the first 100 registrants — save up to $400! Learn more about #LMA25 and register today: https://bit.ly/46VCRFY

Vote by Sept. 11! Be sure to vote to ratify the slate of candidates for the 2025 LMA International Board of Directors by Wednesday, Sept. 11! We appreciate your participation in this important decision about the stewards of our association. Log in now to review the highly qualified candidates and ratify the slate: https://bit.ly/46EseHq

Legal marketers play a crucial role in developing new services within their firms and ensuring these offerings align with market demands and the firm’s objectives. But how does a legal marketer secure team buy-in and make informed decisions to achieve these strategic goals? Discover the key criteria for answering this essential question in this Strategies & Voices article: https://bit.ly/3YM1OSd

📆 You're invited to join RubyLaw and LMA on Sept. 6 for a webinar focused on the 2024 Legal Marketing Technology Ecosystem Study (being released soon!). This is the third year we've has partnered with RubyLaw to provide legal marketers everywhere with unparalleled insights into the systems and tools used by legal marketers and business developers. Register now to hear from RubyLaw and special guests as they share insights and discuss perspectives based on findings from this year's study. https://bit.ly/3yDnG7O #LegalMarketing #Webinar #ProfessionalDevelopment