LMA’s Penny Riordan works to support several collaboratives that LMA manages, and offers advice to others. She finds that content sharing remains a challenge. Collaboratives need a better solution to help grow audience and revenue through content sharing. Here’s Penny’s wish list of basic features to make this happen: https://lnkd.in/gFqA6hNp
Local Media Association
Technology, Information and Media
Lake City, Michigan 4,439 followers
“We are intensely focused on helping local media companies discover new and sustainable business models.”
About us
A strong local media ecosystem is essential to a healthy democracy. Our two organizations are here to help. Local Media Association works with 3,000+ newspapers, broadcasters, digital news sites and R&D partners to help achieve their business goals. Local Media Foundation, a 501(c)(3) charitable trust, leads innovative programs that promote sustainability of journalism and news media.
- Website
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https://localmedia.org
External link for Local Media Association
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- Lake City, Michigan
- Type
- Nonprofit
- Founded
- 1971
- Specialties
- Publishing, Sales and Marketing, Newspapers, Digital Media, Social Media, Online Advertising, Television, and Radio
Locations
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Primary
PO BOX 450
Lake City, Michigan 49651, US
Employees at Local Media Association
Updates
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Q&A with speaker Liz Hayes, Director of Strategy for The Meta Branded Content Project, on why #LMAFest2024 is such a great conference, and what you will learn about branded content there: https://lnkd.in/gfiy4sbk?
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4 weeks away! #LMAFest2024 session spotlight: Cash in on creativity — boosting media revenue with event ideas Discover new event ideas that will grow revenue. This session will provide successful examples and practical strategies for using creative events to attract community involvement and secure valuable sponsorship opportunities. Panelists: April Brumley Hinkle, chief revenue officer, The Texas Tribune and LMA Innovator of the Year; Zack Kucharski, executive editor, The Gazette; Brandin Stewart, senior vice president/regional manager, broadcasting, Nexstar Media Group, Inc.. Moderator: Penny Riordan, director, business strategy and partnerships, LMA. Register and we'll save you a seat! - https://lnkd.in/gGNkSqvH
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Local Media Association reposted this
Driving revenue growth for legacy media organizations | Sales Leader & Coach | Chief Revenue Strategist | Digital Revenue Director
You need to register for #LMAFest2024 in Chicago! I'm facilitating a workshop discussing how building and nurturing lasting relationships is key to sustained success. This interactive workshop during #LMAFest2024 will equip participants with the strategies and tools to foster long-term partnerships while igniting new business opportunities. Through practical case studies, attendees will learn how to cultivate trust, align mutual goals, and innovate collaboratively with partners. Register today!!
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Let's get you registered! https://lnkd.in/ggU2tMHY
Another LMA Fest spotlight - The Branded Content Workshop! Join us in Chicago 9/23 - 9/25 If you don’t have a storytelling sales strategy, it’s time to build one! Local media companies are finding six-figure sales success by focusing on combining the power of storytelling and sponsorship while engaging unique audiences. Discover actionable revenue growth steps and hear success stories combining sponsorship, custom storytelling and distribution, which we playfully call The Peanut Butter and Jelly Plan. Presenters: Peter Lamb, president, Lamb Consulting; Liz Hayes, director of strategy, The Meta Branded Content Project; Julia Campbell, chief business transformation officer, Local Media Association / general manager, The Branded Content Project Registration details: https://lnkd.in/ggU2tMHY Local Media Consortium
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Word In Black is looking for a General Manager! About Word In Black: Word In Black (WIB) is a dynamic digital media startup, backed by 10 of the nation’s legendary Black-owned local media organizations, focused on amplifying voices and seeking solutions to racial inequities. WIB is committed to excellence in journalism, community engagement and sustainable growth. Role Overview: The General Manager of Word In Black will collaborate closely with the staff and board of directors to execute the strategic vision of WIB. This role is responsible for overseeing all operational aspects of WIB, including audience development, revenue generation, marketing and communications, publisher relations, digital operations and news/content creation (led by our very experienced managing director). https://lnkd.in/gu46nZ2M Applications are welcome at the link below!
JOB: General Manager, Word In Black
http://wordinblack.com
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#LMAFest2024 Session Spotlight: Local News Policy Unpacked — A Discussion with Steve Waldman Join us for an insightful discussion with Steve Waldman, CEO and founder of Rebuild Local News. This session will delve into the latest policies and legislative efforts that have impact on local news, offering in-depth analysis and expert perspectives. Gain valuable insights into how these efforts may affect the future of local journalism. Presenter: Steven Waldman, chief executive officer and founder, Rebuild Local News. Moderator: Janis Ware publisher, The Atlanta Voice / Voice News Network Join us September 24th & 25th in Chicago! https://lnkd.in/gGNkSqvH
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💡 Join us in Chicago on September 24th for a fantastic session: Press Forward Presses Forward — What’s Next for This Major Funding Effort With much anticipation, Press Forward was announced in the fall of 2023 with a $500+ million commitment to local news sustainability. Much has happened since then, including the hire of a dedicated director and the establishment of regional chapters. In this session, we’ll hear updates and plans from the leaders of Press Forward and major foundations supporting it, with plenty of time for Q&A. Panelists: Jim Brady, vice president, journalism, John S. and James L. Knight Foundation; Dale Anglin, director, Press Forward; Silvia R., director, local news, MacArthur Foundation. Moderator: Nancy Lane, co-CEO, LMA Ready to register? https://lnkd.in/gyAU5mMP
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Local Media Association reposted this
CEO, Local Media Association & Local Media Foundation/ Past President, Villanova University Alumni Association/ Secretary, Word In Black Board of Directors
Opportunity alert - Word In Black We're looking for a General Manager to lead Word In Black, the only digital news startup of its kind, backed by 10 legendary publishers. Word In Black was incubated inside of the Local Media Foundation for 3 years before spinning off into a public benefit corporation in January of this year. This is an amazing opportunity for an entrepreneurial leader with strong digital, marketing and audience building skills to join our team. You'll work with our amazing newsroom, led by Liz Courquet-Lesaulnier; 10 of the nation's most respected local Black-owned publishers; and the staff of Local Media Association/Local Media Foundation. The ideal candidate thrives in a fast-paced environment, can drive revenue and audience growth, support our growing newsroom and speak on our behalf at industry and community events. They will be passionate about the mission of Word In Black, and comfortable rolling up their sleeves and wearing many hats. If you know someone who would be a great fit - please let us know or forward this link: https://lnkd.in/d_J8NxNY
JOB: General Manager, Word In Black
http://wordinblack.com
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John Celestand, The Knight x LMA BloomLab program director, offers valuable insights to enhance organizational efficiency for local news organizations. Discover tips to propel your business forward! #News #OrganizationEfficiency
Ways local news organizations can improve operating efficiency
http://localmedia.org