Wave 88 summary of the American Travel Sentiment tracking study from Longwoods International and Miles Partnership is now available! #marketresearch #travel
NEW RESEARCH UPDATE!!! The latest look at American Traveler Sentiment shows that despite better news on inflation recently, the percentage of American travelers who say that inflation will greatly impact their decision to travel in the next six months jumped from 24% in July to 30% in August, its highest level in 2024! Key Findings: “Despite Recent Good News, Lower Airfares and Gas Prices Going Down, Inflation Remains a Factor in Travel Planning!” Despite a significant decline in the rate of inflation in the U.S. over the past year or two, according to the latest Longwoods International tracking study of American travelers, 57% of them report that inflation is still impacting their decision to travel in the next six months. And the percentage of travelers who say that inflation will greatly impact their travel decisions in the next six months jumped from 24% in July to 30% in August, the highest level in 2024. The fact that inflation is a political issue this election year may be as much a factor in traveler perceptions on this topic as the actual inflation data itself. Despite ongoing economic concerns, demand for travel through the end of summer and into fall remains near record post-pandemic levels with 91% of American travelers saying they have plans to go somewhere in the next six months! (A slight decline of only 3 points since June’s peak of 94%). The high volume of summer leisure travel coupled with ongoing workforce issues has had a negative impact on customer service sentiment among travelers as 22% of American travelers report receiving a lower level of service on their most recent trip in the past three months than in 2019 (+9 points since June). This is even more problematic when 23% of travelers report having expectations of receiving higher levels of service than in 2019 on their next trip this fall! The use of Chat GTP and similar AI applications for travel planning continues to grow. 19% of travelers used these AI travel planning tools in the last six months, up from 14% in February. And 34% of travelers say it’s likely they will use these tools to plan their next trip. 39% of American travelers indicate having changed their leisure travel plans over the past year due to extreme weather events, such as extreme heat, drought, flooding, hurricanes, etc. Those travelers indicate they have postponed (17%), altered the itinerary (13%), shortened (11%), changed the destination (11%), or canceled (8%) their trip as a result. Looking ahead to the next twelve months, 40% of those say the likelihood of an extreme weather event happening in a destination will likely impact their decision to travel there. Check out these and other key insights from Longwoods International and Miles Partnership in our August update of the ongoing American Travel Sentiment Study via the link below... #travel https://lnkd.in/ed5768tj