🏆 Madhive is thrilled to share that we have been named a finalist for the 2024 AdExchanger Awards in the Most Innovative TV Advertising Technology category. 🎉 Congratulations to all of our fellow nominees! Read more here: https://hubs.li/Q02Mpd_50
Madhive
Advertising Services
New York, New York 27,584 followers
Madhive is the leading tech company engineered for modern TV advertising.
About us
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com.
- Website
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http://www.madhive.com
External link for Madhive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Audience Building, Video Monetization, Cross-Screen Targeting, DMP, Data Attribution, OTT , SSP, and Advertising
Locations
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Primary
225 Broadway
11th Floor
New York, New York 10007, US
Employees at Madhive
Updates
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🎤 Check out Episode 2 of "Beyond the numbers" featuring Index Exchange President and CEO, Andrew Casale and our CEO R. Spencer Potts. Andrew Casale underscores the strategy behind Index Exchange's vision of achieving total market efficiency and the parallels with the financial markets. Watch the full interview here: https://hubs.li/Q02Mc7_S0
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🇺🇲 While national stories loom large, sharp political strategizing will continue to happen on a local level, and we’ll be tracking the top players throughout the season. 📈 Looking at the July data, Pennsylvania districts are nearly 50% of the list of districts with the most political CTV ad impressions. And Montana’s only two districts top the list as all eyes turn to the aforementioned senate race. Check out the complete list of the top 20 districts with the most CTV political impressions here: https://hubs.li/Q02M2jl00
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🌟 At Madhive, one of our core values is to "Deliver the Good." Our CEO R. Spencer Potts brings this to life through his dedication to the RIVER FUND, New York City's largest frontline poverty center. Read more about the organization here: https://www.river.fund/
Save the Date!!! On Wednesday, October 30 we will recognize RIVER FUND Youth and our stellar Mary C. Tiedemann Scholars at our Annual Gala. 📚 As one of our rockstar MCT Graduates shared, ‘it’s hard to dream when you are trying to survive.’ Spencer Potts embraces Our Mission. He believes in providing our young people with the necessary resources and opportunities leading to a productive and meaningful life. ❤️ R. Spencer Potts Madhive In honoring Spence, we celebrate the best part of who we are. Education is the way forward. ➡️
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🎙️ Episode 2 of "Beyond the Numbers" is live, spotlighting a compelling conversation with Andrew Casale, President and CEO at Index Exchange. In this episode, R. Spencer Potts and Andrew Casale delve into the bootstrap beginnings of Index Exchange, exploring its foundational story and future aspirations. They also discuss the new channels the company aims to venture into, ranging from audio to digital out-of-home advertising 📺. Watch the full interview here: https://hubs.li/Q02LrSNK0 #adtech #entrepreneurship
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🏆 We are thrilled to share that Madhive's VP of Marketing, Stephanie Nerby, has been named a 2024 Cynopsis Top Women in Media Award winner in the Marketing Trailblazers category. This award honors the exceptional achievements and contributions of female leaders across various sectors within the media landscape. Congratulations to all of the honorees. Read more: https://hubs.li/Q02Lgvn80
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⛳ This week our Associate Director of Client Success, Joseph Meloro and Senior Account Executive, Brian Kass represented Madhive at the AJB Go and Be Great Invitational alongside Gus Quinzani and Anthony DiMeglio Infillion. This outing supports "Cancer for College", where cancer survivors can apply for the "Go and Be Great" scholarship to help fund their continuing education.
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In our final episode of "Why TV Advertising is Shifting to Local", Blockgraph CRO, Aleck Schleider shares the innovations Blockgraph is working on around identity and data and how the company’s on-demand SaaS solution helps local advertisers. Watch below and read more here: https://hubs.li/Q02KYsxS0 TVREV Alan Wolk
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Today, Madhive is excited to announce our new partnership with Alliant - The Audience Company, the leading data-driven audience company. This new partnership provides our clients with access to Alliant's full taxonomy of 2,000+ optimized-for-TV audiences. Luc Dumont, SVP of Business Development at Madhive shares, “Alliant has long-provided privacy-compliant, data-rich audiences that drive results across channels, which makes them an excellent partner to further expand our offering.” Read more about the partnership here: https://hubs.li/Q02KpGsk0
Madhive Local Ad Clients Get Access to Alliant Audiences
nexttv.com
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Tune into our latest episode of "Why TV Advertising is Shifting to Local" featuring our SVP of Sales, Kristin Wnuk Crawford. Kristin discusses Madhive’s approach to the programmatic marketplace and how effective targeting and real-time optimization capabilities are fueling the shift to local. Watch below ⬇️ https://hubs.li/Q02KdS6C0