Marine Marketers of America

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Upcoming Webinar: Why & How of Discover Boating Thursday, May 23 - 12:00 PM ET Join the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA) for an industry webinar to learn the why & how of the Discover Boating brand, created to attract new boaters and retain current boaters. Learn more about who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating. Click the Link To Register! https://lnkd.in/e2SSZ_VR

“Overall, it is a fascinating time to be involved with marketing in the marine industry,” Martin says. “In my 25 years of working in this industry, I have witnessed many changes and developments, but none have been as transformative or exhilarating as the period of rapid growth we are experiencing right now. It’s a golden era for innovation.” Marine Marketers of America's own Alisdair Martin contributes to former president Wanda Kenton Smith Soundings Trade Only article about winning strategies in modern marine marketing - read this! https://lnkd.in/gSgd7wdD #marineindustry

April 22–26 Is International Marine Service Technician Week! To bring awareness and recognition to the hard-working professionals who work on boats, the American Boat and Yacht Council (ABYC) has designated the last week in April International Marine Service Technician Week. Businesses, associations, and boaters are encouraged to participate by celebrating and highlighting their marine technicians! You can learn more here: https://lnkd.in/ejqN6mey #MarineServiceTechWeek #ThankYouMarineTechs #scholarships

🌊 Get ready to be inspired by a lineup of Neptune Award winners as they share their tips and tricks for crafting exceptional marketing campaigns, from vision to reality. 🌊 🗣️ Topics to be covered: ✅ How to spark creativity and evaluate ideas ✅ Insights into aligning stakeholders with ‘out-of-the-box’ ideas ✅ Navigating unexpected pitfalls and pivots during the process 🌟 Don't miss this exclusive opportunity to connect with fellow marine marketers and glean insights from industry leaders 🌟 🔁 Share this event with your colleagues, friends, and anyone passionate about marketing in the marine industry! 🌊 Join us on April 30! To register, click here: https://lnkd.in/ewESBF3m

Season 3: here we go! You can't start a journey without taking that first step yourself. But you can't build something bigger than yourself entirely by yourself. I'm happy to share that I'm now working with two incredible people who are sharing their insights and expertise to help take Water Ways TV to new heights in Season 3 and to launch an all-new boating show concept (stay tuned for more on that next month! 🤫 ) Alisdair Martin is a class act - not just because he's English - but because he's a wealth of knowledge and connections in the massive boating community not to mention his entrepreneurial spirit and vision. Even if you're not in the marine space, his experience and expertise in the digital+creation world is phenomenal. Give him a follow. I introduce Ron Zeeman to Canadians by saying the creative agency he co-founded worked on those incredible "WestJet Christmas Miracle" spots a few years back. His expertise on both the production and business sides are helping scale Bullitage Media Inc. the right way, right away. If you're interested in working together to help educate and inspire the boating community - both new-comers and long-timers - get in touch with me directly or learn more by checking out our website: https://lnkd.in/grp2cUK2 Lots of exciting announcements to come! Thanks to those who have taken time to speak with me. I look forward to (re)connecting with many more in the coming weeks. YAMAHA MOTOR CANADA LTD. , Princecraft, Mercury Marine, BRP, LOOK Marketing, Touché!, Chubb, Yamaha Motor Corporation, USA, Gallagher, Destination Ontario, TD, Brunswick Corporation, Brunswick Boat Group, Sea Ray Boats, Boston Whaler, Boating Ontario Association, Northwest Marine Trade Association (NMTA), BoatUS / BoatUS Foundation, National Marine Manufacturers Association (NMMA), Boating BC Association, ACEL POWER, Candela, Basta Boatlifts, Aspen Power Catamarans, Barletta Boat Company, LLC, Freedom Marine International Yacht Sales, Maple Leaf Marinas, Stanley Boats, Limestone Boats , Cruisers Yachts, American Power Boat Association, Scotiabank - Global Banking and Markets, Smoker Craft, Inc, KingFisher Boats Inc., Polaris Inc., Honda Marine, Mustang Survival

The 10th edition of the Sail America Industry Conference (SAIC) is taking place in Florida for the first time. The three-day event, specifically geared toward sailing industry professionals, will take place at the St. Petersburg Yacht Club in St. Petersburg, FL on April 23-25, 2024. Held annually, SAIC will host speakers in addition to offering interactive roundtables and more. Attendees will learn about new topics and trends and receive industry updates. https://lnkd.in/dHz8DZN

Insanely proud to share that my team and I won this year’s King Neptune Award and Best Integrated Marketing Campaign for our West Coast film series, presented by Mercury Marine at the Marine Marketers of America Neptunes Awards! Words cannot describe how proud I am of my team and all the hard work that went into this project at BD Outdoors! Huge thanks to Marine Marketers for everything they do for the industry! Ricky Fischel Jr Ira Waldman

The Marine Marketers of America (MMA) recognized the new partnership between Mercury Racing and Powerboat P1 and F1 Powerboat with a 2023 Neptune Award in the Marketing Partnership category. The 2023 Mercury Racing Midwest Challenge brought these two powerboat race series together on the same weekend and in the same location for the first time ever, with more than 40 teams from around the world competing. The two-day event brought more than 43,000 people to South Pier on the shores of Lake Michigan in Sheboygan, Wisconsin to experience a weekend of unprecedented speed and exhilaration. Presented annually by the Marine Marketers of America, the Neptune Awards recognize the best marine marketing in North America. We are truly grateful to receive this award and thank the MMA for the honor. #WideOpen #F1Powerboat 

MMA’s Alisdair Martin on the Shipshape Podcast