Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Learn about each job, gain additional insights, and discover best practices for optimal results in our blog: https://hubs.la/Q02CkQJY0
MarketBridge
Business Consulting and Services
Bethesda, Maryland 14,071 followers
A data-backed, scientific approach to revenue growth.
About us
MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods—an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and open-sourced to ensure our recommendations and systems last long-term. MarketBridge is part of a newly established, powerhouse marketing services platform, together with fama PR, Intelisent, and Quarry under the leadership of RTC Partners. For more information, visit market-bridge.com and follow @MarketBridge. 🏆 2023 Top Workplace by The Washington Post 🏆 20+ Stevie Awards for Sales and Customer Service 🏆 2022 Organization of the Year by Business Intelligence Group 🏆 2022 Top 10 Marketing Analytics Solutions Provider by MarTech Outlook
- Website
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https://market-bridge.com/
External link for MarketBridge
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Privately Held
- Founded
- 1991
- Specialties
- Customer Intelligence, Personalized Content, Data, Acquisition, Retention, Communications, Customer Journey, CX, Segmentation, VoC, Analytics, Sales Enablement, Marketing Strategy, Sales Operations, Cross-sell, Upsell, Account-based Marketing, Marketing Enablement, MMA, MMM, MTA, Growth Strategy, Content Marketing, Marketing Technology, Insurance, Banking, Financial Services, Tech, Buyer Persona, Coverage Design, Channel Design, Channel Marketing, Content Strategy, Online Marketing, and Consumer Subscription
Locations
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Primary
3 Bethesda Metro Center
Suite 955
Bethesda, Maryland 20814, US
Employees at MarketBridge
Updates
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Check out this article by Carrie Donahue (Murray), CMO at Intelisent, on how bridging the gap between sales and marketing can lead to stronger performance—and a healthier bottom line: https://hubs.la/Q02F1N_-0
3 steps to building a collaborative sales & marketing relationship
Carrie Donahue (Murray) on LinkedIn
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#CustomerSuccess is no longer just about service—it's a strategic imperative for B2B organizations. Today, it's all about proactive engagement that fosters enduring partnerships and drives mutual success. Learn how to build a best-in-class post-sales customer success function with our framework and get our checklist of 6 to-dos: https://hubs.la/Q02DzYgd0
Build A More Effective & Durable Revenue Engine Through Customer Success – MarketBridge
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Building a Go-to-Market Data Lake (GTMDL) enables companies to own their marketing, sales, and CX data in an open, flexible architecture to support analytics, AI, and more. This 36-page paper, co-written by Andy Hasselwander (CAO at MarketBridge) and Steve Erbentraut (CTO at Intelisent), explores practical applications, architectural insights, and team construction. Learn more about how building a GTMDL can transform your data strategy: https://lnkd.in/gkgb88e5
The Superpowered CDP: Building a Go-to-Market Data Lake – MarketBridge
https://market-bridge.com
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Have you ever encountered survey results where respondents think everything is important or, worse, nothing is important? Enter MaxDiff, a methodology designed to solve this exact problem. Discover why, when, and how to use MaxDiff for clearer, more actionable insights: https://hubs.la/Q02BXjqg0
MaxDiff Explained: Unlocking Meaningful Insights – MarketBridge
https://market-bridge.com
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Check out Melanie's latest article on how GenAI is transforming the insurance industry—ushering in a new era of efficiency and enhanced customer experiences.
Marketbridge | Strategy Consulting for Marketing and Sales Leaders in Insurance, Healthcare & Financial Services (B2B, B2C, B2B2C)
While many insurers leverage GenAI to streamline claims and underwriting, sales distribution is undergoing a sea change. GenAI is transforming sales distribution by increasing efficiencies, lowering operating costs and enhancing both customer and agent experiences. Read about three success stories in "3 Ways GenAI Is Reshaping the Role of Insurance Agents," which highlights: 1️⃣ Reducing new agent training cycle time by up to 40% 2️⃣ Lowering call wait times and saving millions in operating costs 3️⃣ Enhancing personalization and enabling video at scale #Insurance #GenAI #CustomerExperience
3 Ways GenAI Is Reshaping the Role of Insurance Agents
Melanie Russo on LinkedIn
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We are thrilled to announce that we have been recognized by The Washington Post as a 2024 Top Workplace! Achieving this honor for the second consecutive year underscores our commitment to fostering an outstanding culture and camaraderie. "We believe that our people are our greatest asset, and we are committed to supporting their growth and well-being. This achievement motivates us to continue striving for excellence and to ensure that MarketBridge remains a place where everyone feels valued and inspired to reach their full potential." —Jamie Simon, Director of Talent Management A huge thank you to all our employees for their dedication, sense of humor, and hard work—you are the reason we excel! To learn more about The Washington Post’s Top Workplaces and see the full list of this year’s honorees, visit: https://lnkd.in/eqs9uww8 #TopWorkplace #TopWorkplacesDC
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We had a wonderful time at the 2024 Association of National Advertisers Masters of B2B Marketing Conference, alongside our teammates from COMM and Quarry! Amy Grucela, SVP of Marketing Strategy at COMM, and Joy Jarrett, CMO at Guidehouse, took the stage to impart five essential lessons. They shared how to establish brand uniqueness, energize your team and attract prospects with your brand story, shift to a revenue-driving model through account-based marketing, promote consistent marketing across teams and markets, and earn a seat at the CEO’s table. We also celebrated Quarry's Silver win in Direct Mail, Flat or Dimensional, for the impactful "No Compromise" campaign on behalf of Chevron Lubricants at the B2 Awards Dinner and Gala. #ANAB2B
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In today's market, buyers are increasingly hesitant to engage with unfamiliar organizations—making direct sales strategies less effective. To adapt, go-to-market leaders are relying on their channel partners and supporting teams to broaden market reach and fuel the growth necessary to meet objectives. Delve into our blog to discover the seven steps of channel partner enablement, ensuring your partnerships yield maximum productivity and profitability: https://hubs.la/Q02BXgxT0
7 Steps to Optimize Channel Partner Enablement – MarketBridge
https://market-bridge.com
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MarketBridge reposted this
Are you tired of fragmented customer data and high CDP costs? Discover how a unified data lake can transform your business intelligence, analytics, and execution... Join us on June 20th at 3pm ET for a 60 minute webinar - "Building a Comprehensive Marketing Data Lake" Learn from Andy Hasselwander of MarketBridge and Steve Erbentraut of Intelisent about the benefits of in-house Go-To-Market Data Lakes over traditional CDPs. They’ll cover use cases, design principles, and development approaches. 🔗 To Register: https://lnkd.in/eFs4X5BF #Marketing #DataLake #Analytics #ANAWebinar #ANA