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Chase Dimond says that his highest ROI comes from Twitter, but it's not just about advertising his services. "Most of the content I create is just genuinely around helping people. I help a lot of competitors. I help a lot of people that probably could be clients."

Amber Naslund of LinkedIn says marketing to marketers is like preaching to the choir.

"One of the things we've discovered over the last couple of years of putting out content on LinkedIn is that there's this opportunity to connect personally with our customers and buyers." - Caleb Avery, CEO and Founder of Tilled, went from 0 to nearly 15,000 LinkedIn followers in under three years without zero adspend

"A CMO is only needed for large, established companies"  is a common myth. It overlooks the significant value that strategic marketing leadership can bring to startups and small businesses. Consider the journey of a tech startup. In its early stages, the startup is laser-focused on product development, believing marketing could wait until it has a "finished" product. Traditionally, startups might delay hiring senior marketing talent, thinking: "We need to conserve cash for product development." "Marketing can wait until we have more traction." "We'll hire a full-time CMO when we're bigger." However, the landscape has shifted. With the rise of fractional executive services and the increasing complexity of the marketing ecosystem, this approach can lead to missed opportunities and costly missteps. So, how can you adapt to this new reality? The key is recognizing that a marketing strategy isn't just about execution – it's about shaping the entire business approach from day one. A fractional CMO brings: 🔸Industry knowledge and proven playbooks for faster success 🔸Strategic guidance without the full-time cost of an executive 🔸Objectivity and fresh perspectives to challenge internal assumptions 🔸Expertise in building and scaling marketing teams as the company grows For many new companies, an effective approach is to combine a full-time marketing resource for execution with a fractional CMO for strategy. This allows for consistent day-to-day operations while benefiting from high-level strategic input. Startups can establish a strong foundation in these areas by bringing in experienced marketing leadership early on. The idea that CMOs are only for large companies is outdated. Strategic marketing insight can be the difference between a startup thriving and one struggling to find its footing. What's your experience with marketing leadership in early-stage companies? Have you considered or used a fractional CMO? #FractionalCMO #StartupMarketing #MarketingMyths #StrategicGrowth #EarlyStageMarketing #MarketingLeadership #StartupStrategy #ScaleUpTips #BusinessGrowth #MarketingInnovation #TechStartups #ExecutiveLeadership #B2BMarketing #GrowthHacking #MarketingROI

Did you miss today's webinar? Not to worry, the full recording of LinkedIn Advertising 101 with Tim Davidson is now available to watch on-demand: 🔗 https://lnkd.in/gY7hjeMz

What’s One-Sentence Marketing Strategy all about? We often find ourselves explaining this concept: The one-sentence strategy isn't just a cute exercise; it's a powerful tool many marketers overlook. Companies often create lengthy marketing plans that end up collecting digital dust. These plans contain many good ideas that can distract you when trying to implement them. Instead of ignoring these ideas or feeling guilty when other marketing teams implement similar ideas, the trick is to distill your strategy into something actionable and memorable. A well-crafted one-sentence strategy can be your North Star, bringing all these ideas together. It's not about oversimplification but rather creating a guiding principle that: 🔸 Aligns all marketing efforts, from campaigns to hiring decisions 🔸Reflects your company's unique strengths, assets, and business model 🔸Serves as a litmus test for new ideas and initiatives 🔸Keeps the team focused amidst the noise of daily operations Concise strategies are often undervalued compared to comprehensive plans, yet they can provide clear direction that marketing teams struggle to execute without. While simplicity can be challenging in complex industries where thick strategy decks are expected, a one-sentence strategy can be invaluable for achieving alignment. We appreciate the marketers who champion strategic simplicity. When done right, it's a game-changer! 🎯 What's your experience with distilling marketing strategies? Have you tried the one-sentence approach? #MarketingStrategy #FocusedMarketing #StrategicPlanning #MarketingInnovation #BusinessGrowth #MarketingLeadership

We promise Tim Davidson doesn't speak this fast ⬇

"Do CMOs need to be involved in business strategy?" We hear that question a lot. It signals a fundamental misunderstanding of what a CMO's role truly entails. When we first started discussing the strategic importance of CMOs back in the early days of MarketerHire, it was in reaction to the narrow view many companies had of marketing leadership. Our CEO, Chris Toy, pointed out that most C-suite executives saw CMOs as purely tactical executors. We also looked at studies showing that CMOs had the shortest tenure of all C-level positions. Thus, we introduced the concept of the Fractional CMO (or Fractional Marketing Director, if you like), a marketing leader deeply involved in overall business strategy, positioning, and long-term planning. The Fractional CMO's insights can shape the entire company's direction, and you don’t need to limit their input to just marketing campaigns. Since then, many companies have successfully adopted this perspective. Meanwhile, the business landscape continues to evolve, and today, CMOs are more crucial than ever to help you navigate complex market dynamics. But here's the thing: we’re not saying, "Turn your CMO into a generalist who ignores marketing fundamentals!" We’re saying we need to recognize that CMOs bring unique value to strategic discussions. They need to be the most knowledgeable about the customer in the company. We need to think bigger and more strategically about how marketing leadership can drive overall business success. #CMOStrategy #MarketingLeadership #BusinessStrategy #FractionalCMO #CLevel #MarketingInnovation #CustomerInsights #StrategicMarketing #ExecutiveLeadership #BusinessGrowth

The most impactful marketers aren't obsessed about: 🔴 Funnel stages 🔴 Awareness campaigns 🔴 Conversion rates Those things matter. But they are a means to an end. They're obsessed with creating ongoing value for the customer AND the business. Examples: ➡ You can create awareness, but if it doesn't lead to meaningful engagement, the customer will forget you and the business will see no impact. ➡ You can drive conversions, but if the customer doesn't become an advocate, you're constantly chasing new leads instead of leveraging word-of-mouth. ➡ You can optimize each funnel stage separately, but if the journey isn't cohesive, customers will be lost in the handoffs between marketing and sales. The most impactful marketers obsess about the intersection of creating ongoing customer value AND driving business growth. They focus on: ⏺ Building relationships, not just transactions ⏺Turning customers into advocates who bring in new business ⏺Creating a seamless journey that blends marketing and sales efforts ⏺Aligning every initiative with overarching business goals It's not about abandoning the funnel entirely. It's about evolving beyond it to a more holistic, cyclical approach that keeps customers engaged long after the initial purchase. What's your experience with moving beyond the traditional funnel? Have you seen success with a more integrated, ongoing engagement approach? #MarketingStrategy #BusinessGrowth #CustomerValueCreation #HolisticMarketing #CustomerAdvocacy #CustomerEngagement #ValueDrivenMarketing #IntegratedMarketing #BeyondTheFunnel #CustomerJourney #MarketingSalesAlignment #WordOfMouthMarketing #LongTermCustomerValue #StrategicMarketing

“Adopt agile marketing practices" is one of those phrases that sound good in theory but fall apart in practice and eventually lead to marketing chaos for everybody. While agile marketing promotes flexibility, it shouldn’t be interpreted as a mandate to tackle every opportunity. Effective agility lies in knowing when to pivot and what to prioritize, ensuring that efforts are concentrated on impactful initiatives rather than spreading resources too thin. Our definition of effective marketing leadership is knowing what to ignore and what to pursue and behaving accordingly. It's less about doing ALL the work and more about doing the RIGHT work, the kind that aligns with what the business truly needs to grow and sustain itself. It's the difference between: ❌ We're going to do social media, SEO, paid ads, influencer marketing, and a podcast!  ✅ Based on our core strategy and resources, we're focusing solely on SEO and paid ads for the next quarter. We'll revisit other channels once we've hit our main KPIs. ❌ Let's launch campaigns for all our product lines simultaneously  ✅ We're prioritizing our flagship product for now. Here's how this focus supports our revenue goals and why it's the most impactful use of our budget. ❌ [Agreeing to every request from other departments]  ✅ I understand the sales team wants a new brochure, but our data shows that improving our website conversion rate will have a bigger impact on leads. Let's focus on that first. ❌ Let's hire generalists for every marketing function right away  ✅ We'll start with a core team and expand strategically by hiring specialists as our needs and budget grow. As your company grows, this strategic focus becomes crucial. A startup CMO might wear many hats, but as the company matures, they need to specialize and delegate. The role evolves based on the company's stage, size, and industry - there's no one-size-fits-all approach. #MarketingStrategy #MarketingLeadership