Marketing General Incorporated

📢ICYMI: The "Key Takeaways and Insights from MGI's 2024 Membership Marketing Benchmarking Report" webinar is now available on-demand! Discover how membership is not just recovering but thriving. Watch the replay now and gain valuable insights into the strategies successful associations use to recruit and retain members: https://ow.ly/8kl050SNqAZ

New member growth is driving overall membership! 🚀Just over half of associations report increased new member acquisition. Recruiting new members is key to total membership growth. Learn more in our recently released 2024 Membership Marketing Benchmarking Report: https://lnkd.in/dyuYcViS #2024MMBR #MembershipMarketing

Cleveland, here we come! The MGI team is gearing up for #ASAE24 and looking forward to reconnecting with familiar faces and meeting new ones. Be sure to stop by booth #1151 to discuss how we can support your association's marketing goals. Plus, you'll want to grab your copy of the 2024 Membership Marketing Benchmarking Report. See you there!

It is no surprise that paid digital marketing is on the rise in associations! 📈 Facebook leads with 40% usage (up from 37% in 2023), LinkedIn at 34% (up from 30%), search engine marketing at 32% (up from 30%), and retargeting at 30% (up from 28%). Yet, 32% of associations still don't use any form of paid digital marketing. Associations seeing membership growth are more likely to use paid digital marketing tools. What are you waiting for to get started? Learn more in our 2024 Membership Marketing Benchmarking Report: https://lnkd.in/dyuYcViS

Meet the newest member of the MGI Team: Jenna Tonsor A dynamic marketing professional with a flair for storytelling, a passion for creativity, and most importantly, the prerogative to never take herself too seriously. Jenna prides herself on being a fun-motivated and results-delivering collaborator. Her ability to blend humor with impactful messaging while developing trust-based relationships has been a hallmark of her success. Outside of work, Jenna Tonsor stays true to her theatrical roots as a committed comedian, writer, actor, and devoted cat lover.

Uncover the top 5 drivers of membership growth from the 2024 Membership Marketing Benchmarking Report in the latest MGI Tipster from Tony Rossell. Read more: https://ow.ly/pKef50SNj99 #2024MMBR #MembershipMarketing

Are you heading to Savannah this week for AAMSE's Annual Conference? Make sure to stop by the MGI booth to chat with Senior Relationship Director, John Sample, about your association marketing. #AAMSE2024

Happy National Intern Day! Today, we're thrilled to celebrate our amazing intern, Vincent Parente. Vincent joined MGI in his final year as a Communications Major at Virginia Tech (Go Hokies!) and has been an incredible asset to our team over the past year. While we're sad to see him go at the end of the summer, we're so incredibly proud of him as he continues his studies in the Masters Program at Virginia Tech, finishing his undergrad with a perfect 4.0 GPA. Thank you, Vincent, for your hard work and dedication. We can't wait to see all the amazing things you'll accomplish in the future!

Join us tomorrow, July 25 at noon, for an in-depth look at the key takeaways and insights from MGI’s 2024 Membership Marketing Benchmarking Report with Tony Rossell, Adina W. Wasserman, PhD, and Elisa Joseph Anders, DCMP. See how your association compares! Register now and secure your spot: https://lnkd.in/gVCCZRf #2024MMBR

📊 New in this year's Membership Marketing Benchmarking Report: AI! While only 11% of associations currently use AI in membership marketing, 25% are moving toward using it, and another 43% are open to considering it. Several participants highlighted AI efforts as the most innovative initiative their association is working on. One participant mentioned they are "currently looking at using AI to increase staff efficiency," while another said they are "leveraging AI to assist in building products and producing copy." The future of membership marketing is here, and AI is at the forefront! Download your copy of the report today: https://lnkd.in/dyuYcViS