Marketing Hops

🚀 New Episode Alert: Marketing Hops with Lindsay Britt! Nailing your first marketing hire in the startup world. 🚀 Ever wondered what it takes to be the first marketing hire in a startup? 🤔 We’ve got you covered in our latest episode of Marketing Hops! 🍻 Join Jeff Marcoux as he sits down with Lindsay, a seasoned marketing leader with a track record of transforming startups into market leaders. From her early days at Home Depot to leading marketing at multiple innovative companies, Lindsay shares her invaluable insights and strategies. Key Highlights: 🔹 The importance of involving marketing early in your company’s journey. 🔹 Building strong relationships with sales and finance teams for seamless collaboration. 🔹 Identifying quick wins to show immediate impact. 🔹 Educating your organization on the long-term value of strategic marketing. 🔹 Leveraging AI tools for content creation and data analysis. Don’t miss this episode filled with actionable insights and practical advice! Click the link below to watch the full episode and gain valuable knowledge from Lindsay Britt's journey. 📈✨ https://lnkd.in/g-zrpwS4 #B2BMarketing #StartupMarketing #MarketingLeadership

🚀 New Episode Alert! 🚀 "I haven't found anything in my life that's more rewarding than when you give without expectation in anything in return." - Taylor Wells Dive into the latest #MarketingHops episode where we're thrilled to have Taylor Wells share his journey and insights on transforming the marketing landscape. 🎙️✨ 🔑 In this episode, Taylor discusses: - The entrepreneurial spirit that drives successful marketing strategies. - The importance of empathy and understanding in creating impactful campaigns. - How a focus on 'selfless advantage' can radically change how we approach marketing and sales. 🍻 As always, we kick things off with a cheers, and Taylor shares her current favorite non-alcoholic brew – a Mosaic Hoplark! Whether you're a startup marketer looking to scale or a seasoned executive aiming for innovative approaches, this episode is packed with value that can't be missed. Taylor's experiences and strategies are sure to inspire and motivate. 🎧 Listen now to get your weekly dose of inspiration and practical advice. Let's brew up some new ideas together! 🔗 https://lnkd.in/gwZiVPFa #Sales #Marketing #EntrepreneurialMarketing #ContentMarketing #Podcast #B2BMarketing #MarketingStrategy

🚀 Excited to share the latest episode of Marketing Hops with you all! This week, we dive deep with Gabe Larsen, a visionary in the marketing world, who has journeyed from ISR/BDR to CMO. 🌟 In this episode, Gabe unpacks the lessons learned from scaling businesses, the strategic pivots that defined his career, and the innovative approaches he's championing in B2B marketing today. Here’s what we covered: 📈 Key strategies for scaling a business to $100 million. 🛑 Common pitfalls in rapid growth scenarios and how to avoid them. 🎯 The importance of aligning product, market, and message for explosive growth. Gabe also shares his take on modern marketing techniques, including a discussion on signals-based marketing vs. traditional ABM. 🎯 Don’t miss this blend of strategic insights and personal stories from the front lines of business growth. Perfect for marketers looking to scale their impact or anyone who loves a good entrepreneurial journey! 🔗 Link in Comments! #MarketingHops #B2BMarketing #Leadership #GrowthStrategies #Podcast

🚨 New Episode Alert: Matthew Simpson talking traditional & digital 🚀 In the latest episode of Marketing Hops, we're joined by the incredibly knowledgeable Matt Simpson, a marketing executive whose career spans both traditional and digital realms. 🍻 🎙️ In this episode, Matt dives into: - The pivotal moments that shaped his marketing career. - The delicate balance between the art and science of marketing. - Strategic insights on leadership and building effective executive relationships. - Forward-thinking discussions on the future of marketing amidst the rise of AI and digital transformation. Matt shares invaluable lessons on nurturing curiosity, the importance of brand investment, and the dynamics of navigating corporate environments. Whether you’re a budding marketer or a seasoned executive, there’s a wealth of knowledge to gain from his experiences. 👉 Watch the full episode to get inspired and learn how to leverage both traditional and modern marketing strategies in your business! 📈 https://lnkd.in/g-ht5qx6

🚀 Navigating the Rapids of Digital Marketing: Kent Lewis on Marketing Hops! This week on Marketing Hops, we dive deep with the incomparable Kent Lewis, a true pioneer in digital marketing, who shares his journey from the early days of public relations to becoming a titan in the digital space. 🌐✨ 🎙️ In this not-to-be-missed episode, Kent opens up about: - His transition to digital marketing when the internet was just a fledgling concept. - The profound impact of thought leadership on SEO and personal branding. - The indispensable role of mentorship in shaping his successful career. - Practical strategies for employee retention and creating a culture of care. Kent's insights are peppered with humor, wisdom, and actionable advice, making this episode a treasure trove for marketers at any stage of their career. Whether you’re a seasoned professional or just starting out, there’s something in this episode for you! Don't forget to subscribe!

🎧 New Episode Alert! 🎧 Unleashing Creativity and Authenticity in B2B Healthcare Marketing In our latest episode of Marketing Hops, we sit down with Christy Wright, a trailblazing B2B healthcare marketing executive, to discuss the power of creativity and authenticity in driving marketing success. Christy shares her fascinating journey from the music industry to healthcare marketing and offers invaluable insights on: 📌 Navigating the complex world of B2B healthcare marketing 📌 Leveraging creativity to stand out in a crowded market 📌 Fostering a curious, adaptable, and data-driven marketing team 📌 Proving the value of marketing in the age of AI 📌 Building genuine relationships through authentic interactions 🎙️"I think our biggest challenge is remaining relevant and proving our worth inside the organization. I think there can be a misconception that maybe AI might replace a lot of what we all do or at least portions and pieces of it, right? So it's like I heard someone say the other day and I think this really rings true. Constantly making sure that the powers that be know the worth that you and your team are bringing to the table is really critical." - Christy Wright Don't miss this opportunity to learn from one of the best in the business! 🙌 #B2BMarketing #HealthcareMarketing #Creativity #Authenticity #Leadership

🌟New Episode Alert on Marketing Hops! 🌟 Blending Marketing and Customer Success: Insights from Elizabeth Irvine 🎧 We're thrilled to bring you an insightful conversation with Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse, in our latest episode of Marketing Hops. Dive deep into the synergies between marketing and customer success as Elizabeth shares her transformative journey from crafting email copy to leading marketing and the twists and turns along the way (including stops at TechTarget, Gartner, CodeOcean, and meeting her husband!). 🎧 In this episode, Elizabeth walks us through: - Her serendipitous journey from email marketing maestro to marketing maven, international experiences and aligning customer success. - The symbiotic dance between marketing strategies and customer success stories. - Crafting a personalized customer journey that converts visitors into evangelists. - The challenges of cross-cultural marketing postures and how to adjust your stance gracefully. 🎙️ In this episode, Elizabeth and host Jeff Marcoux explore the crucial role of integrating customer feedback into marketing efforts and how technology like Mutiny and Gong can elevate your marketing game. Whether you're a marketing veteran or a budding professional, this episode is packed with actionable insights to help you blend marketing prowess with customer-centric strategies effectively. #Marketing #CustomerSuccess #MarketingHops #CustomerSuccess #MarketingStrategy #Personalization #Leadership #B2BMarketing What are we sipping on: Pinotage for Elizabeth & Pelican Brewing Company Hand out for Jeff Must have technologies for Elizabeth: Mutiny, Qualified, Gong, and Figma 

🍺 Back to Basics: Unlocking Growth in B2B Marketing and Sales | A Pint with Chris Belli 🌟 In our FIRST episode of Marketing Hops, I had the chance to host Chris Belli, a marketing executive with a vibrant background spanning sports marketing to B2B. As we delved into his career journey and perspectives, it was not just about the pints we shared but also about extracting rich insights on navigating today’s B2B marketing landscape. 🍻 Chris kicked things off with a nod to simplicity, choosing a Miller High Life pony—a decision reflecting his call for marketers to embrace the basics amidst a world fixated on complexity. His journey from the dynamic realm of sports marketing in Australia to spearheading B2B marketing efforts in the US was a testament to the power of adaptation and understanding the core of effective marketing strategies. 🌏 Throughout our conversation, Chris emphasized the critical need for marketers to shift from mere communication to driving tangible revenue. He argued for marketing’s role across the entire customer journey, not just at the point of lead generation but in nurturing genuine relationships that convert and last. His insights into embracing a holistic service design approach—considering the human, digital, and physical touchpoints—are something every brand needs to think about. 🎯 Ever thought you could learn about B2B marketing from a band? Chris’s analogy to his experiences playing in an acoustic duo. He shared how immediate, personalized engagement—not just through technology but genuine human connection—could significantly elevate the experience, drawing a parallel to successful B2B marketing strategies. (Something about the speed of follow up and the importance of digital experience needed to differentiate your brand) 🎸 Ending on a practical note, Chris advised marketers to understand the sales process or work closely with sales teams. This experience is crucial for crafting strategies that resonate with customers and drive business. 💼 This episode with Chris Belli wasn't just informative—it was a reminder of the fundamentals that drive successful marketing in any field. Cheers to Chris for sharing his journey and insights with us on Marketing Hops. Here’s to many more insightful sessions ahead, where beers and B2B marketing wisdom flow in equal measure. 🍺🚀 #MarketingHops #B2BMarketing #CustomerJourney #MarketingInsights What are we sipping on: - Molson Coors Beverage Company Miller High Life for Chris - Cold Smoke from Kettle House Brewery for Jeff

It is finally here!! Inspired by Chris Koehler, we are announcing our new show focused on having real conversations with marketing and sales leaders to discuss their career journey, what is working & what isn't, deep divens into functions, and best practices. No agenda beyond sharing great insights with you all. First episode dropping soon!