Don't miss the second webinar in our Retailer Relationship Playbook series TOMORROW, September 10th at 2PM! Tune in to hear Kandi Arrington and Craig Elston outline steps to unlocking incremental growth and driving future success by elevating your retailer relationships through a transformational 3-5 year strategy. RSVP here: https://lnkd.in/eDzh9Eif If you're unable to attend, sign up to get the recording! #retail #retailerrelationship #webinar #MarsUnitedCommerce #brandstrategy
About us
Mars United℠ Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
- Website
-
https://www.marsunited.com/
External link for Mars United Commerce
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Southfield, MI
- Type
- Privately Held
- Specialties
- Creating Impact, Multicultural Marketing, Measurement, Marketing Analytics, Shopper Marketing, Digital Commerce, and Commerce Marketing
Locations
Employees at Mars United Commerce
Updates
-
Our purpose is simple: driving growth for our people, clients, and communities. And our Global Citizenship Day provides the ideal opportunity to truly embody that purpose. Every year, Martians in our offices around the world join forces to give back to the many communities we call home. Check out the scenes from this year's efforts and hear Global Chief Creative Officer Steve DeVore explain why culture is key to the Mars United ethos.
-
Heading to IAB's Connected Commerce Summit? Join this session on September 17 to learn ideas for unifying retail media planning across channels and facilitating effective collaboration between teams to create more cohesive strategies. You'll get insights from these SMEs: Ethan Goodman, EVP of Global Digital Commerce at Mars United Commerce Stephen Chriss, VP of Digital Commerce & Omni-Shopper Marketing at Campbell's Snacks Riku Laitasalo, VP of Client Services at Pacvue Learn more and set up time with Ethan to tackle your toughest challenges heading into Q4: https://lnkd.in/e4TpGfDr #IABConnectedCommerceSummit #measurement #retailmedia #data #commercemarketing
-
-
Across the marketplace, our Commerce Media analysts found leading retailer networks forging off-platform partnerships to elevate their capabilities and tech suites. See the latest updates from 9 retail media networks: https://lnkd.in/gSC6rHyz And stay tuned to learn how these updates will inform the network assessments presented in our upcoming Retail Media Report Card. #retailmedia #insights #news #ecommerce #commercemarketing #RetailMediaReportCard
-
-
These days, brand marketers all want to target Gen Z. But Gen Z is more than just a single target audience — and they're not just kids anymore, either. They already command $9.8 trillion in spending power globally, and that figure will grow substantially as they continue to enter the workforce. To provide a better understanding of these young consumers, Gen Z members of Mars United’s Strategic Planning team assembled this unique playbook featuring shopper insights and guidelines for brands. Learn how to effectively reach this audience here: https://lnkd.in/eV73SMpr #GenZ #brandstrategy #insights #ecommerce
-
-
In the words of Taylor Swift, "August slipped away into a moment in time." September is almost here and we've got a busy month jam-packed with events, both in-person and virtual, where we'll bring insights to help grow your commerce marketing strategy. Stay up to date on where you can find us on stage or the showfloor: https://lnkd.in/e-fYG9Pu #events #brandstrategy #retailstrategy #omnichannel #ecommerce #insights
-
-
With social platforms already helping to link shoppers to both ecommerce websites and brick-and-mortar stores, how can brands and retailers prepare for the future of social commerce? Tune into this firstmovr webinar on September 9 to hear Julia Miller and Taylor Kwok explore how marketers are leveraging social media to enhance their presence, engage shoppers, and drive sales. Learn more and RSVP here: https://lnkd.in/ep3vFZ7Y #ecommerce #omnichannel #firstmovr #webinar #retailstrategy #brandstrategy
-
-
If you've recently shopped on Amazon's mobile app, you might've been prompted to use Rufus, the new AI-powered shopping assistant. The era of generative AI-powered retail technology is here to stay. Our latest Ecommerce Sales Tool Spotlight takes a look at how new search tools at Walmart, Amazon and Instacart are changing the way shoppers find brands: https://lnkd.in/ge3uGyAw #AI #GenerativeAI #ecommerce #brandstrategy #retail
-
-
Customer data platforms are becoming core components of best-in-class retail media networks — and they’re not as hard to implement as most retailers think. In this special report, Mars United data experts Dalia Y. and Prabhpreet Sidhu look at: 🔍 Why retailers need a CDP 🧬 The essential elements of an effective platform 🏗️ How to build a CDP (and who can help) Download your copy and see how you can begin implementation today: https://lnkd.in/ep4zSzJ8 #customerdataplatform #omnichannel #retailstrategy #retailmedianetworks #data
-
-
Retailers are continuously adapting to the evolving needs and wants of shoppers across all engagement and transaction channels. Our Customer Development teams review recent efforts from 6 retailers that are advancing their efforts through technology and sustainability in this report: https://lnkd.in/eFjMB5AZ #ecommerce #retail #brandstrategy #insights
-