MatchTune

The COPIED Act – yet another significant legislative move against the threat of generative AI. Proposed by US Senators this week, the act aims to “protect journalists, actors and artists against AI-driven theft”, by outlining new frameworks for the marking, authentication & detection of AI-generated content. In the wake of the current Suno/Udio lawsuit, and with fairly unanimous industry support from the RIAA and other key stakeholders, the proposed bill is more tangible evidence that infringements caused by AI will not be tolerated. You can read more about the bill here: https://lnkd.in/eK8C2SuE #MusicIndustry #GenerativeAI #Deepfakes #CopyrightLaw

Free vs Paid Music Licensing. Which is right for your content? With so much music available to UGC creators, choosing where to source effective, impactful soundtracks can be difficult. Free music is accessible but often lacks in quality & individuality, while paid music can burden a creator's financial commitments. To offer some clarity, we put together a short read on the topic, weighing up the pros & cons of both licensing types. You can read the full article here: https://lnkd.in/ggGmiVaj #MusicIndustry #MusicLicensing #ContentCreation #UGCContent

The Illiac Suite was the first example of AI-assisted music production, in 1957. Much simpler than today's complex systems, it used algorithms to compose sheet music for a string quartet. Fast forward to 2024, and generative AI companies are able to compose, produce, mix, and master a complete song in seconds using a simple text prompt – a controversial reality for the music industry. Taken from our recent workshop with Byta / byta.com titled 'Ethical AI in Music Production', here's a brief rundown of AI's history over the last 75 years. We have more webinars to announce in the near future, so stay tuned! #MusicIndustry #ArtificialIntelligence #MusicProduction #Suno #Udio

What's the update with Suno & Udio vs the RIAA? In case you missed it, both AI music platforms are being sued by the Association – and its major label members – for committing copyright infringement "at an almost unimaginable scale," without permission or transparency. Since the lawsuit was announced, both Suno and Udio released statements, protesting their innocence on the grounds of 'fair use'. Udio, for example, claimed that their AI is "transformative, [and] is designed to generate completely new outputs, not to memorize and regurgitate pre-existing content." The RIAA hit back, reminding readers that Suno "continues to dodge the basic question: what sound recordings have they illegally copied?” Looking to catch up? You can read the official press statement from the RIAA here: https://lnkd.in/gP548e52 #Suno #Udio #RIAA #GenerativeAI

How has music piracy evolved over time? From bootleg CDs at markets to copyright infringements on YouTube, the way that people illegally share music has changed drastically. For artists, rights holders and the wider industry, this is undoubtedly something that needs to be addressed & controlled. If you're looking to dive deeper, we put together a comprehensive article on the subject, exploring the sophistication of modern music piracy and current threats to the industry, before outlining why CoverNet provides an unrivaled solution. You can read more here: https://lnkd.in/eCfSRgsC #MusicPiracy #CopyrightInfringement #MusicCopyright #AI

It was an honor working with TBWA/Else to assist in the post-production of the latest McDonald's ad, an award-winning commercial promoting their M+ app. Projects such as this exemplify our dedication to streamlining the creative process for creators & brands alike; a core pillar of the MatchTune mission. A special thank you to Lefebvre Olivier & TBWA Paris\Else for their trust in us during this; we're really excited & proud of the final product. You can learn more about MatchTune's technology on our website: https://www.matchtune.com/ #Commercial #McDonalds #TBWAElse

How can brands license music effectively for their video content? To shed some light on the topic, we put together a short guide on licensing music for brand content, including: 🔹 Why licensing music is important for brands; 🔹 The types of music licenses, and what this offers brands access to; 🔹 The potential issues surrounding music licensing, and how to avoid these For any brand looking to protect themselves from licensing issues – and subsequent legal trouble – this is a must-read. Access the full article here: https://lnkd.in/eQV--z-i    #BrandMarketing #BrandContent #MusicLicensing #ArtificialIntelligence

AI has been used to produce music for over 75 years. Only recently, however, has it grown in sophistication, to represent arguably the biggest threat to musical creativity the industry has ever seen. Interested in learning more? We'll be mediating "Ethical AI in Music Production"; a free workshop with Byta / byta.com, on July 3rd 2024 at 1pm ET. The workshop caters to artists, rights holders & creatives alike. It'll explore the current use (and misuse) of AI in the music industry, and brainstorm future solutions that could optimize its existence as a tool for producers. You can register for free here: https://lnkd.in/eDC-hyJN #MusicIndustry #ArtificialIntelligence #GenerativeAI #Deepfakes

The Recording Industry Association of America (RIAA) is suing Suno and Udio, the (arguably) two most popular generative AI music companies. In short, the RIAA & its members - which includes all three major record labels - allege that these platforms have trained their AI models using copyrighted material, before acting evasively when being questioned on this. So what does this mean for the industry? Well, make no mistake, this is the largest industry move against harmful AI so far and, if Suno & Udio are found to be guilty, it sets a firm precedent for the future use (and misuse) of AI to create music. It's important - quoting the RIAA - to "embrace artificial intelligence tools that are responsible, pro-artist, and keep humans at the centre of creativity", while maintaining constant control over any potential harmful developments. If this is achieved, the music industry can look forward to an exciting future, in which AI facilitates the process without overshadowing human creators. You can learn about the lawsuit in more detail here: https://lnkd.in/ex4FY9a9 #MusicIndustry #GenerativeAI #Deepfakes #AI

How can independent artists safeguard their music from copyright infringement? Understanding & managing intellectual property can be challenging for the indie sector – one in which every view, listen and dollar counts. We've put together a comprehensive blog, to offer some information & guidance for indies who are looking to protect their raw creations. Access the full read here: https://lnkd.in/dZhDZrvx #MusicIndustry #MusicCopyright #IndependentArtists #IndependentMusic