Maze

❇️ DISCO CONF is back for 2024! ❇️ Be part of the third edition of our global research and discovery conference, happening October 17. Online-by-design and completely free—all you need is a curious mind and an internet connection ⚡️ Don’t get left behind! Secure your spot and join us on the adventure 🧭 https://buff.ly/4atqLnM #DiscoConf2024

This summer, we’re bringing the heat to user research with our new releases ☀️ Mark your calendar to learn how to leverage these powerful features to streamline your research workflows and amplify insights. 📅 Date: August 21 2024 ⏰ Time: 12 PM EDT, 6 PM CEST Join Matthias K., Senior Product Manager at Maze, and Sarah Kublanow, Senior Product Marketing Manager at Maze, for an in-depth walkthrough of these new tools, plus best practices and use cases. 🎬 Highlight Reels: Transform your research into engaging stories with customized highlight videos 📊 Side-by-side Variant Comparison: Support your decisions and enhance your analysis with direct comparison views of variant tests 📈 Enhanced CSV Exports: Simplify data extraction with clear and ready-to-use data 🗣️ Interview Studies: Streamline every step of your moderated research process, from recruitment to reporting Secure your spot today: https://buff.ly/3WRNxCj

Spark ideas and drive innovation with user insights 💡 Hannah Anokye, Product Innovation at Intuit, explores how generative, qualitative research is the key to unlocking insights that lead to breakthrough products. Drawing from her unique background in user research, product management, and product marketing, Hannah discusses how to integrate user-centric approaches in qualitative research to nurture innovation and redefine mental models—resulting in more resonant and effective product solutions. Discover tips for maximizing the impact of research, substantiating insights with stakeholders, and overcoming common misconceptions about qualitative research. Tune in to learn more about turning qualitative research into the cornerstone of your innovation practice 🎧 https://buff.ly/4d3vn5Z #TheOptimalPath #UserResearch #QualitativeResearch

Ready to turn insights into impact? Introducing Maze’s Summer 2024 product updates! Our latest features are designed to enhance your workflows and bridge the gap between research and action: 🎬 Highlight Reels: Transform your research into engaging stories with customized highlight videos 📊 Side-by-side Variant Comparison: Support your decisions and enhance your analysis with direct comparison views of variant tests 📈 Enhanced CSV Exports: Simplify data extraction with clear and ready-to-use data 🗣️ Interview Studies: Streamline every step of your moderated research process, from recruitment to reporting Explore these innovations and see how they can drive your product development forward: https://buff.ly/3SvfH3e #Maze #UserResearch #ProductUpdates

Ready to explore the future of research with industry trailblazers from Google, Dropbox, LinkedIn, and more? Meet the first four speakers set to illuminate the virtual stage at Disco Conf 2024: ❇️ Amanda Gelb: NYC-based independent researcher, Amanda brings over a decade of strategic research experience from tech giants including Lyft, Asana, and Google ❇️ Khalida Nicole Sebree: Senior UX Researcher LinkedIn, Khalida specializes in mixed-methods research for cross-functional B2B teams ❇️ Andrew Warr: Director of Portfolio Research and Insights Dropbox, Andy also writes about the practice of research and leadership ❇️ Ellis Y.: Design Operations Lead for Design and Research Plaid, Ellis previously ran design and creative operations at AWS and Amazon Keep your eyes on our socials to meet the rest of our speakers this month 👀 Don’t miss the chance to hear from this legendary lineup on October 17. If you haven’t already, reserve your free spot at #DiscoConf2024 now 🔭 https://buff.ly/3SqGYUw

What’s your UX research North Star? 🌟 If you want to set your research project up for success, the first step is establishing clear objectives—specific goals outlining the direction of your entire research project. To help, we’ve outlined key best practices for crafting effective objectives that will guide your project toward game-changing insights. Plus, 20+ example UXR objectives to inspire you 🌌 🔗 https://buff.ly/4bYyDhG

Hear from Henrique Johansson Tramontina, Principal Product Designer at Hopper, on why they switched to Maze–and how it’s made their research workflow twice as fast and 75% more cost effective 💥 As the top rated travel app in 70+ countries, Hopper needed a more efficient and affordable research solution that could keep up with their exponential growth and support their customer-centric culture. When Henrique discovered Maze’s features and capabilities, he says “it was a no-brainer to switch.” From automated data analysis and reporting to website usability testing, Maze has revolutionized Hopper’s research practice–empowering them to collect better data, share findings more easily, validate ideas faster, and much more. “Maze solves so many problems you didn’t even know you had. You get a great product, but also amazing support,” says Henrique. Learn more about how Hopper optimized their research practice with Maze 💡 🔗 https://buff.ly/4dlQcJA

Did you know that organizations that democratize research report improved agility and collaboration, and are twice as likely to make strategic decisions based on user research? To help you empower your product team to gather user insights and make informed decisions at scale, we’re hosting a lively panel discussion with industry leaders from Calendly, Eventbrite, Twilio, and more. On July 30, join us and UX leaders Christopher Nash, Kate Pazoles, Grace Ascuasiati, and Gordon Toon to discover: 🔷 Tips for scaling and democratizing research effectively and responsibly 🔷 How to find the best research approach for your organization 🔷 How to elevate UX researchers into strategic partners for your business Save your spot now👇 https://buff.ly/3SiYzOe #UserResearch #ResearchDemocratization #ProductTeams

Want to know the secret sauce for great product decision-making? ⚖️ Outpace Co-founder and CEO, Ravi Mehta, explains how the best product teams balance three core pillars—intuition, analytics, and user feedback—to unlock stronger decisions and build more human-centered products in this episode of #TheOptimalPath. Drawing from his diverse experience at Reforge, Tinder, and Tripadvisor, Ravi shares how to balance these pillars and why fostering a culture of conviction, rather than consensus, is key to making clear, well-rounded decisions. Learn how to adopt these decision-making frameworks to drive product success. Tune in 🎙️ https://buff.ly/4cycKa6

You’ve heard of multichannel vs. omnichannel testing, but how can you select the right technique? 🤔 Both methods allow you to effectively test usability and gauge product performance across channels, but with some key differences: ➡️ Multichannel testing sees you analyze the same user journey on multiple devices—like an onboarding process on mobile or desktop. 🔀 Omnichannel testing sees you analyze and optimize a single user journey or experience that spans across multiple channels—like adding an item to your shopping cart via a mobile app, but making the purchase on desktop. Read on for the full breakdown, including real examples and key use cases. https://buff.ly/3US2fHc #ProductTesting #Multichannel #Omnichannel